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  • 20% of Commercial Emails Not Delivered

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As the global recession grinds on, marketers continue to turn to email marketing to drive sales. But those efforts often confront email-deliverability obstacles: In the US and Canada, more than 20% of commercial email doesn't reach subscribers' inboxes.

  • Top 15 Community-Related Search Terms, June 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The top community-related search terms in June were led by "freecycle," "aarp," and "ymca." The top 15 terms deal mostly with nonprofit and charitable organizations.

  • Top 15 Computers & Internet Industry Sites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    The websites of search giant Google, social-media leader Facebook, and Yahoo's email service topped the list of websites in the computers & Internet industry in July, according to Hitwise.

  • Five Essential Strategies for Measuring Marketing Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    To drive response and determine the appropriate marketing mix in this new digital paradigm, marketers must adopt a fresh approach to understand how to influence prospects and customers. By doing so, marketers can maximize marketing spend and generate stronger return on investment.

  • Brand-Building: The Limits of Engagement

    Article

    CONTENT TYPE: Article | TOPIC: None

    Suppose you learned that most of your brand's buyers are switchers: that only 15% of your customers are highly loyal to your brand and account for maybe half of sales. The harsh reality is that that's a typical pattern for many grocery brands. So how do you build a marketing plan to support the other half of your sales—the half that comes from buyers who are not really loyal to your brand?

  • How to Survive the Tough Times, Personally and Professionally

    Article

    CONTENT TYPE: Article | TOPIC: None

    There's no one-size-fits-all solution to survival during challenging times. But there are some strategies that will help no matter what situation you and your business are in.

  • Software Sales: How to Do More With Less

    Article

    CONTENT TYPE: Article | TOPIC: None

    "Do more with less." That is the challenge for software marketers today: to get better results from their marketing programs on increasingly smaller budgets. It's important for software marketers to analyze the effectiveness of their programs and determine their return on investment (ROI), because a careful look will reveal that some methods produce better returns than others.

  • Social-Media ROI Elusive: MarketingProfs Poll

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    CONTENT TYPE: Chart | TOPIC: None

    Social media measurement is top of mind among marketers surveyed in an informal poll by MarketingProfs: 47% of respondents say social media measurement is important to them.

  • Social Media Users Profiled

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Marketers continue to grapple with effectively allocating media in a changing consumer-controlled marketplace in which social media is a growing force. But who are these consumers using social media, what are their social-media usage patterns, and do they actually buy anything?

  • Ad Spending Share by Medium, May 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Television—Network, Cable, and Local—accounts for the vast majority of ad spending according to the latest adspend-share data from Nielsen.

  • Top 15 Auto Industry Search Terms, June 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Demand for "pre-owned" automobiles has been hot during the recession, and the automotive search terms used most in June reflect consumers' interest in buying and selling cars online.

  • In Email, Emphasize Quality, not Quantity

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Email marketing has rapidly become all about quality: the quality of the sender's content and the quality of the sender's email addresses. Keeping the content simple and valuable is the key to crafting a quality email message. Trying to cram too much useless information into a message will leave the recipient with little choice but to abandon it with a quick click of the "next" or "delete" button, or even worse—the dreaded spam button. Below, a few tips for boosting quality when creating email marketing content.

  • Four Customer-Centricity Best-Practices and Three Customer-Value Metrics for Customer-Relationship Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    Changes in the way customers receive and process information via social-networking sites, mobile phones, and the Internet, combined with shrinking margins, deteriorating customer loyalty, and increased demand for marketing accountability, suggest the need for a new approach to customer-centricity. A. G. Lafley, CEO of Proctor & Gamble, signaled this reconfirmation best with his resounding cry, "The customer is boss." There are four best practices that stand out regarding customer centricity: passion, reversing value chain, building relationships and experiences, and fostering purchase readiness.

  • Green Marketing Claims: Whom Do You Trust?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Deservedly or not, industry these days is accused incessantly of greenwashing. It's not surprising, for several reasons, that industry isn't trusted to make truthful green marketing claims and provide information that is credible, straightforward, and useful. So how do we restore trust in industry's green marketing claims and eco-labels? Can industry get its act together and bolster its credibility on its own? Or does it need help from other groups?

  • Is Your Website Impeding Your SEO?

    Article

    CONTENT TYPE: Article | TOPIC: None

    As the Web has evolved, websites have become diverse, particularly in how they are constructed. A wide variety of programming languages and design techniques are now used to build websites. Some of those coding and design techniques are detrimental to search-engine positioning. And if your website uses any of them, it's probably time to build a new website, or at least rebuild in a format that is better suited for search-engine positioning.

  • Top 15 Business & Finance Industry Websites, July 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The websites of banks and online-banking services take the lion's share among the top 15 websites of the business and finance industry; non-banking websites such as Yahoo Finance, Google Maps, and CareerBuilder also rank prominently, however.

  • Top 15 US Websites, July 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Search, social-media, and Web-based email sites feature prominently in the top 15 US websites (among all categories) for July 2009.

  • Communications Industry Forecast: Slump, then... Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Total communications spending will decline 1% in 2009, to $882.6 billion—its first spending decline since the 2001 recession—according to the latest Communications Industry Forecast (CIF) from private-equity firm Veronis Suhler Stevenson (VSS).

  • Commercial Break: M&M's Blue

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    In this regular Daily Chirp feature, William Arruda shares some of his favorite television ads. And he offers up a lesson for how the ad relates to your personal brand. Today, he looks at M&M's "Blue" commercial.

  • What's the Color of Your Personal Brand?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Color is powerful. It's an important personal-branding tool, so use it wisely and consistently to support your personal-branding activities. To make the most of your color, follow these five rules.