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  • Entrepreneurship During the Recession

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    CONTENT TYPE: Chart | TOPIC: None

    Challenging economic times can serve as a catalyst for the entrepreneurial spirit and lead to the creation of much-needed new jobs: 69% more unemployed US workers started a business in 2009 than they did a year earlier, according to a report from TrendsSpotting.

  • Mobile Apps Market to Reach $17.5B by 2012

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    CONTENT TYPE: Chart | TOPIC: None

    The global mobile applications market is forecast to reach $17.5 billion by 2012 and surpass the market for CDs (which is projected to reach $13.8 billion during the same period), according to GetJar.

  • Is Social Media the New Addiction?

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Not only do social media consumers visit their favorite social sites throughout the day, but almost one-half (48%) of them check Twitter or Facebook during the night or as soon as they wake up in the morning, according to a survey from Retrevo.

  • US Ad Spend Down 12.3% in 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Total measured advertising expenditures fell 12.3% in 2009 from 2008 levels, to $125.3 billion, according to data released by Kantar Media (formerly TNS Media Intelligence).

  • Facebook Surpasses Google in US Traffic

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    For the first time, Facebook surpassed Google in the US to become the most-visited website of the week, accounting for 7.07% of US Internet traffic in the week ended March 13, 2010, up 185% from the same period a year earlier, according to Experian's Hitwise Intelligence.

  • Ad Spending Share by Medium, December 2009

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    CONTENT TYPE: Chart | TOPIC: None

    Cable and Network television together accounted for nearly 44% of ad spending share in December 2009 , according to recently released data from the Nielsen Company. Television's share, when including local TV, constituted some 60% of ad spending for the month.

  • Booz: Consumer Frugality Here to Stay

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    CONTENT TYPE: Chart | TOPIC: None

    A "new frugality" born of the Great Recession and evidenced by two consecutive years of declining per-capita consumption is now becoming entrenched among US consumers and is reshaping their consumption patterns in ways that will persist even as the economy starts to recover, according to a study from Booz & Company.

  • Smartphone Owners Ready for Mobile Coupons

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    CONTENT TYPE: Chart | TOPIC: None

    Over one-third (36%) of smartphone owners say they want to receive mobile grocery coupons, but only 9% have received a location-based coupon, discount code, or text message on their phone in the previous six months, according to a survey from Compete.

  • Media and Marketing M&A to Rebound in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Fueled by optimism about the economy and business prospects in emerging media and interactive services, mergers and acquisitions activity in media and marketing is expected to rebound in 2010, according to a survey from AdMedia Partners.

  • Why Salespeople Don't Like Your Customer-Reference Program (and What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    With most large corporate purchases, the only way to get new customers to sign on is to let them hear directly from current customers who can speak about their experience with your products. So why do salespeople often resist participating in your company's customer-reference program? For several reasons...

  • The Two Laws of Branding From the Inside Out

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    CONTENT TYPE: Article | TOPIC: None

    If your unique brand attributes aren't all bubbling to the surface vying to be the No. 1 attribute, then you don't have a branding problem, you have a business problem. In other words, it's your business—not the brand—that isn't offering anything of unique value.

  • Achieving Relevance: Understanding and Connecting With Constituents

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    CONTENT TYPE: Article | TOPIC: None

    Much more than just "your customers" or "your audience," your constituents are all the people for whom your work is meaningful—the internal and external populations whose interest, participation, and advocacy are important to your stability, growth, and long-term success. How do you connect with them?

  • Of Brand Hijacks and PR Nightmares: A Tale of Two Brands and One Flub

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've heard about recent well-publicized PR nightmares for two major brands (Heinz and Southwest). How could those situations have been handled differently? Here are some ways.

  • Digital Marketing Spend to Surpass Print in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Spending on digital advertising and marketing is forecast to reach $119.6 billion in 2010, overtaking the $111.5 billion projected for print advertising during the same period, according to a study from Outsell.

  • Android, iPhone Battle Over Blackberry Owners

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly four in ten (39%) Blackberry owners continue to prefer Apple's iPhone as their next smartphone purchase, but another one-third (34%) say they would switch to Google's Android operating system, according to a survey from Crowd Science.

  • Multicultural CPG Market: $520B by 2050

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    CONTENT TYPE: Chart | TOPIC: None

    By 2050, more than one-half of the US population will be non-white—African-American, Asian, or Hispanic—representing both a historic cultural shift and huge economic opportunity. The multicultural business opportunity for brands in the consumer packaged goods (CPG) space is projected to reach $520 billion by 2050, up 74% from $299 billion today, according to the Nielsen Company.

  • Kids and Gadgets: How Young Is Too Young?

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    CONTENT TYPE: Chart | TOPIC: None

    Most parents (61%) say the appropriate age for children to own their first cell phone is between 13 and 18, while over one-quarter (28%) say kids should have their own cell phone between 9 and 12 years old, according to a survey from Retrevo.

  • Most Business-Blog Traffic From First-Time Visitors

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although most business blogs tend to have a small, core group of loyal readers, a new study reveals just how small those groups are, relatively speaking, as the overwhelming majority of traffic to business blogs consists of first-time visitors. Nearly two-thirds (63%) of businesses that publish a blog say first-time visitors account for more than 80% of their blog traffic, according to the Compendium study.

  • Adoption of Emerging Marketing Channels Heats Up

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Unprecedented change brought on by a volatile economy and the rise of new marketing channels is creating opportunities for marketers—and leading the way for widespread adoption of emerging tactics such as social media, rich media, and mobile marketing, according to a survey of online and direct marketers by Unica and Salloway & Associates.

  • Consumer Confidence Rallies in March: RBC

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    CONTENT TYPE: Chart | TOPIC: None

    US consumer confidence improved sharply this month after taking a tumble in February, according to the recent results of the RBC Consumer Attitudes and Spending by Household (CASH) Index.