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  • Google Caffeine: Real Impact or Just Hype?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?

  • Seven Steps to Keep Your Brand Healthy and Relevant

    Article

    CONTENT TYPE: Article | TOPIC: None

    You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy state of affairs requires working through an entire process. But even then you're not there yet. You have to engage your organization first.

  • Seven Tips for Successfully Outsourcing Marketing Operations

    Article

    CONTENT TYPE: Article | TOPIC: None

    If companies are interested in outsourcing their marketing operations, what can they do to ensure that their plan is well thought out and effective? My counsel to this particular marketing executive was to keep seven mantras in mind.

  • Booz: Media Execs Upbeat Despite Economy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite a downward spiral in revenues at virtually every traditional media company, most industry executives are optimistic about their financial prospects—and their ability to reinvent themselves in the digital age, according to a study from Booz & Company.

  • Facebook Users Promote Fan Page Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to let friends know what products they support, and 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer, according to a survey from Morpace.

  • Direct Response Ads Up 18% Since 2007

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though ad spending has softened in many sectors, the direct response ad—or infomercial—has registered 18% growth in total ad units since 2007 and now comprises 14% of all US TV advertising, according to a study from Nielsen.

  • Consumers Bothered by Louder TV Commercials

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than four in five Americans (86%) say the volume (sound) of TV commercials seems louder than that of TV shows, and among those consumers 93% say they are bothered by the volume difference, according to a survey from Adweek Media/Harris Poll.

  • Social Media Important, Not Always Profitable

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most company decision-makers view social media as essential to their business, most also say they have not made money from it: 54.2% of marketers and business professionals surveyed say social media is "innovative and invaluable to their business," but 64.5% say their companies have not increased revenue or profited from using social media, according to a survey from R2integrated.

  • Video Viewing Down 13% in Feb.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 28.1 billion videos were delivered to US Internet users in February 2010, down 13.2% from 32.4 billion in January, and 174.2 million people watched online videos in during the month, slightly more than the previous month's 173.4 million, according to comScore data.

  • SMS Marketing Reaches Users of All Ages

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of those age 65+, according to a Merkle Inc. study of mobile adoption and use.

  • Yellow Pages Users Ready to Buy

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to a study by the Yellow Pages Association.

  • Ad Spend Forecast Again Revised Upward

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A tentative global economic recovery is beginning to fuel ad markets across the world: Ad expenditure is already accelerating in bullish developing markets, while the downturn is coming to an end more quickly than expected in the developed world, according to projections by ZenithOptimedia.

  • Shoppers Seek Coupons and Free Shipping Offers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among a variety of holiday specials and shopping tactics, store coupons and free-shipping offers were the two incentives most used by shoppers during the fourth-quarter 2009 holiday-shopping season, according to a survey from MARC Research.

  • 13 'Old-School' Marketing Techniques That Take Your Facebook Fan Page From Wimpy to Wow

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Once you have your page set up, how do you maximize your fan base and get the most out of your page? Some social-media gurus think that "old-school" marketing techniques have gone the way of the dinosaur and won't work on Facebook or other similar platforms. I disagree.

  • Put Your Brand to Work: Build an Architecture for Engagement

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've done your homework and designed a strategic brand program. You've found insight through research, learned what makes your constituents tick, established a strong brand foundation, developed a framework for messages, and evolved a system for visual expression—all necessary to help your organization realize its goals and vision. Now it's time to build.

  • Six Proven Ways to Leverage the Power of Your Customer Network

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether folks are coming to your website to read about products and services, complete a purchase, obtain customer support, or find out where you're located, you have invested to get them there. Now you need to get them to return, engage, help others, and help you innovate. Here are the six most proven methods for growing and maintaining your customer network.

  • The Power of Web Analytics: Top Four Tips for Marketers

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the right strategy and execution in place, digital media has proven very cost-effective. It scales and caters to a larger volume with faster go-to-market capabilities. Which brings us to the issue of properly implemented Web analytics to accurately measure and quantify the power of digital marketing.

  • Location-Based Digital Video Ads Reach 237 Million

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Ten leading location-based digital video networks delivered a total of 237 million video ads per month to consumers age 18+ during the last four months of 2009, according to The Nielsen Company's inaugural Fourth Screen Network Audience Report.

  • Mobile Ad Campaigns More Effective Than Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile campaigns are emerging as powerful ad channel for marketers, outperforming online advertising by nearly five times across a variety of metrics, including unaided awareness, message association, and brand favorability, according to a study by InsightExpress.

  • Direct and Digital Marketing Jobs Rebounding

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In anticipation of improving business conditions, digital and direct marketing executives continue to lift hiring freezes: 20% say they now have a hiring freeze, down from the 45% who said so six months earlier, while only 3% are planning layoffs in the second quarter of 2010, the lowest level recorded in three years, according to a survey from Bernhart Associates.