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  • Email Offers Hollywood Blockbuster Marketing Opportunities—From Acquisition to Monetization

    Article

    CONTENT TYPE: Article | TOPIC: None

    Movie studios are struggling to effectively reach moviegoers, who have so many other media vying for their attention. So like the plot of a blockbuster film, the studios are on a quest to find the ultimate marketing channel. But they don't have to venture to a galaxy far, far away. It's time they rediscovered email.

  • Women Download More Mobile Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Women consume two times more mobile content than men, accounting for 67% of downloads among unique users on Myxer's mobile content site in April 2010, and downloading on average 17% more content than men during the month, according to Myxer.

  • Consumers Hesitant to Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers won't be spending the US economy out of recession any time soon: Despite positive news that retail sales are improving, consumers are still concerned about their jobs and remain cautious in their shopping decisions, according to a survey by America's Research Group and UBS Global Equity Research.

  • Woman-Owned Businesses Put Customers First, Systems Last

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most women-owned small businesses say customer service is a top strategic priority—but don't have a formal, companywide customer-service strategy—and many do not take advantage of important marketing channels, such as websites and social media, according to a survey from Forbes Insights

  • Google Takes 71% of Searches in April

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google continued to dominate search in April, accounting for 71.4% of all US searches conducted in the four weeks ended May 1, 2010, up 2% from March, according to Experian Hitwise data.

  • Consumers Prefer Verizon Service (but Want iPhone)

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Verizon continues to lead the telecom industry in wireless service customer satisfaction: 49% of Verizon customers surveyed say they are very satisfied with their cellular service, compared with 23% of AT&T customers who say the same about their service, according to a survey from ChangeWave.

  • Most Americans Post Risky Information Online

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over one-half (52%) of adult Americans who use social networks, such as Facebook and MySpace, have posted risky personal information online, and 23% of Facebook users haven't used the site's privacy controls to protect themselves, according to a Consumer Reports study.

  • Social Networks Influential, Not Always Trusted

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one in five US Internet users (18%) say they have purchased a product because of something they have seen on a social networking website—such as Facebook or Twitter—yet social sites continue to receive low trust and privacy ratings from consumers of all ages, according to a survey from Vision Critical.

  • Consumer Brand Loyalty Wanes in Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Driven by the need to save money during the economic downturn, consumers have been revoking their allegiance to brands in the past two years, and many have opted for cheaper brands across a variety of product categories, according to a new study from comScore.

  • How Parents Deal with Kids' Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Parents who use Facebook are nearly evenly split between those who friend their kids on Facebook (48%) and those who do not (52%), according to a survey from Retrevo. Meanwhile, a plurality of surveyed parents (36%) say the appropriate age for children to have their own social media page is between 16 and 18.

  • B2B Marketers Struggle With Changing Roles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Even while more and more consumers are using social media to help them make purchasing decisions, most B2B marketers are not using social networking and digital marketing tools to reach their audiences, according to a study that examines marketing's evolving role in the enterprise.

  • 7 Key Steps to Turning Your Big Idea Into a Big Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're passionate about something and you have an idea that just won't go away, now is the time to explore it and to make something remarkable happen. Here are seven key steps you can take to ensure your great idea becomes a success.

  • The Promises and Pitfalls of Translating Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    When you're marketing to global audiences, your messages must be accurate, concise, and targeted to establish consumer trust and brand loyalty. Satisfied customers often result in repeat purchases and increased return on investment (ROI). That is where translating marketing content comes into play, ensuring that messages are properly conveyed to various global audiences.

  • Shopper Marketing—So What's Keeping You?

    Article

    CONTENT TYPE: Article | TOPIC: None

    In today's consumer-goods industry, manufacturers and retailers alike are recognizing the value of developing an integrated understanding of the consumer and the shopper. Combining the voice of the shopper into brand and category plans is rapidly becoming a cost of entry for successful trading relationships.

  • The Key to Effective Advertising? Use Analytics to Make It Personal

    Article

    CONTENT TYPE: Article | TOPIC: None

    Analytics are especially useful in the burgeoning field of interactive ads delivered to shoppers' smartphones and other portable devices. The immediacy of those ads—their ability to spark impulse purchases—can be very powerful. But to be successful, they must be personalized—the right ad aimed at the right customer at the right moment.

  • More TVs Than People per Home, Drama Rules Primetime

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Americans now have on average 2.93 TV sets per household, up from 2.86 in 2009—the largest year-over-year increase since 2006, according to Nielsen's latest Television Audience Report. Although the US total population continues to increase, the number of people per TV home has held steady at 2.5, which means there are more TVs at home than people.

  • Small Biz Confidence Improving, Owners Going Social

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    America's small businesses are becoming more optimistic about the economy: The Discover Small Business Watch, a monthly index on the pulse of small business owners, increased to 85.1 in April 2010, up 9.4 points from March and back to levels registered at the start of the year, Discover reported.

  • Twitter Catches Up With Facebook in Awareness

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of US consumers who say they are aware of Twitter has surged to 87% in 2010, up from 26% a year earlier; but despite that near-ubiquitous awareness, just 7% of the population—approximately 17 million Americans—use Twitter, according to a survey from Edison Research and Arbitron.

  • Online Video Viewing Up 11% in March

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 31.2 billion videos were delivered to US Internet users in March 2010, up 11.0% from 28.1 billion in February, and 180.2 million people watched online videos in during the month, up 3.4% from 174.2 million in the previous month, according to comScore data.

  • Business Tech Buyers Up Social Media Use

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Technology buyers are aggressively adopting social technologies to help them make business decisions—most often using new social channels to complement traditional decision-making approaches and information sources, according to a survey from Forrester.