FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Three Good Reasons for Marketing Automation (and Three Bad Ones)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing automation—one of the new buzzwords in marketing—bridges the gap between lead generation and the sales force. Its goal is to improve Sales and Marketing alignment by passing over only sales-ready leads. There are really good reasons why you should be interested in marketing automation. There are really bad ones, too.

  • Why You're Always Wrong and Your Customers Are Always Right

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you're like most people, you live in a world where blame often happens in a systematic and predictable way. People simply have a tendency to believe the fault lies with someone else—and that someone else can be you. Of course, the process can work in the opposite direction, too... as when you are always right and someone else is wrong.

  • Content Curation: Engage Your Customers in Three Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most marketers are eager to achieve a level of engagement with current and prospective customers, but the majority stop dead in their tracks when they consider this question: Where am I going to find the time to develop all the content necessary to do it? But here's a little secret: Engaging customers online with content does not have to be difficult.

  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 2

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here is the next batch of marketing mistakes you should avoid at all cost.

  • Bing's Search Share Up 7% in June

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though Google continued to dominate search in June, accounting for 71.65% of all US searches conducted in the four weeks ended June 26, Bing's share of searches reached 9.85%, up 7% from May, according to Experian Hitwise data.

  • AMA Salary Survey: Marketers Cautiously Optimistic

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the residual signs of the economic recession in 2010, marketers have some reason to be optimistic: 53% of marketing professionals say their salaries have increased in 2010 from a year earlier, according to the annual salary survey from the American Marketing Association (AMA) and Aquent.

  • World Cup Sponsors' Ads Score Big

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Spain and the Netherlands may be the World Cup final contenders on Sunday, July 11, but official World Cup advertisers in the US and UK also scored big with TV viewers during the first half of the tournament, and their ads outperformed those of non-sponsors, according to Nielsen.

  • 'Facebook Fatigue' Afflicts Teens

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most online teens (90%) use at least one social networking site—with Facebook still their top social destination—but nearly one-fifth (19%) of teens who have created a Facebook profile say they no longer visit the social site or are using it less, according to a survey from Roiworld.

  • Consumer Loyalty and Satisfaction Varies by Industry

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Gamers are as passionate about their gaming consoles as auto buyers are about their cars, according to a survey from Ipsos Loyalty.

  • Industrial Marketers Spending More on Digital, Social Channels

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The manufacturing sector is showing early signs of recovery: 70% of industrial-sector marketers expect their sales to increase in 2010 over 2009 levels and 31% plan to increase their marketing budgets—with much of those dollars earmarked for online channels, such as video, social media, and search, according to a survey from GlobalSpec.

  • Marketing, Ad Execs Forecast Uptick in Hiring

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The employment outlook for marketing and advertising is showing signs of improvement: 91% of marketing and advertising executives say they are confident in their firms' growth prospects for the third quarter of 2010, and 18% say they plan to increase staffing levels, up 5 percentage points from the 13% who said so in the previous quarter, according to The Creative Group Hiring Index for Marketing and Advertising Professionals.

  • How to Ruin Your Brand, Your Business, and Your Career: The 13 Worst Marketing Mistakes, Part 1

    Article

    CONTENT TYPE: Article | TOPIC: None

    This article originally addressed the seven worst marketing mistakes. But seven wasn't nearly enough. The list grew until it reached unlucky 13. Here are the first four.

  • Five Reasons Virtual Support Will Supplant Human

    Article

    CONTENT TYPE: Article | TOPIC: None

    The robots are here to help. Whether in the future you'll be tucked into bed by a robot is uncertain, but what is certain is that sometime in the next five years you're going to interact with a virtual agent on the Web, if you don't do so already.

  • How to Get Your Message Heard in a Crowded Market

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies in crowded markets continue to go head to head against vendors with similar (or better) products. It's scary to narrow your focus to a smaller set of prospects, but if you address their needs—the "jobs" they want done—before your competitors do, you can boost wins, revenues, and morale.

  • Three Key Investments for Improving Marketing Effectiveness and Accountability

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over half of the responding companies to a recent survey indicated that the biggest barrier to an effective measurement strategy is a lack of budget and other resources; fewer than one-third selected any other issue. How can we break out of the vicious circle and improve our effectiveness and accountability?

  • Fashion-Forward Shoppers Spend More, Swayed by Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers who describe themselves as "Fashion Forward" are at least twice as likely as other consumers to spend more on a wide range of consumer products, including apparel, and are most likely to refer friends and colleagues to their preferred retailers, according to a survey from Acxiom.

  • Media and Marketing M&A Rebound in 1H10

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    M&A activity for media, information, and marketing services rebounded strongly in the first half of 2010, led by digital and technology-driven companies, according to The Jordan, Edmiston Group Inc. (JEGI).

  • Birthday, Anniversary Emails Generate More Revenue

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Personalized email campaigns that acknowledge recipients' birthdays or anniversaries are more successful at engaging their target audiences, generating higher open rates, transaction levels, and revenue, according to research by Experian CheetahMail.

  • Display Ads Making a Comeback

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The US display ad market has made a comeback in the last few months, led by JPEG ads, which accounted for 42.4% of impressions in May, and leaderboard-style banner ads (728 x 90 pixels), among the most commonly viewed display ad sizes, according to data from comScore's Ad Metrix Creative Summary report.

  • Most Email Opens, Transactions Occur on Day 1

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Highlighting the instantaneous nature of the email channel, nearly one-half (47%) of transactions and over three-quarters (78%) of unique opens and clicks occur within the first day of email receipt, and such response times vary by industry and email offer type, according to research by Experian CheetahMail.