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  • Companywide Collaboration: Marketing's Crucial Role

    Article

    CONTENT TYPE: Article | TOPIC: None

    Even though launching an organization-wide collaboration effort isn't just a marketing project, its success is largely dependent on your internal marketing efforts. Marketing's role is crucial... and here's what it entails.

  • What Types of News Go Viral on YouTube?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though professional news organizations contributed more than one-half (51.2%) of the most popular news footage posted on YouTube during the 15 months ended March 2012, over one-third (39.2%) of such content was uploaded by private citizens, according to a report by Pew.

  • Nice Companies Make More Money: Andy Sernovitz on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Getting people to talk about your company in a positive way is far simpler than you think. In the end, it's as obvious as being nice or providing thoughtful customer service. The problem is that many companies fail because they forget "to be human," says Andy Sernovitz in this podcast.

  • Eight Content Marketing Lessons From a Zombie Apocalypse Guide

    Article

    CONTENT TYPE: Article | TOPIC: None

    To inspire people to prepare emergency kits for real-life disasters, the CDC brilliantly crafted an imaginative and educational "zombie apocalypse" campaign, generating some 80,000 Likes and 2,500 tweets. Here's how.

  • Social Is Shifting Beyond Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Large US companies are reframing their approach to social media, shifting from social marketing to social business, and that shift is affecting the ownership of social media responsibilities within the organization, according to a study by Ketchum and FedEx.

  • A Brand Is a Terrible Thing to Waste: How to Manage Your Company's Online Image

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today, customers can share their rants and raves instantly with a worldwide audience. In such a wired world, your online image is everything! Here's how to track and enhance that image and manage your reputation.

  • Paid Video Viewing on Tablets, Phones Up; Viewing via Computers Down

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    As paid video content becomes more available via different channels, tablet and wireless phone viewing of paid video has increased from 2011 levels, while viewing via PC/Mac has decreased, according to the J.D. Power and Associates 2012 US Residential Pay-to-View Study.

  • Content: Fuel for the Marketing Automation Engine

    Article

    CONTENT TYPE: Article | TOPIC: None

    Without content—reports, webinars, and follow-up emails—your expensive marketing automation software will be a big flop. Learn why content is the fuel that makes any marketing automation system run smoothly.

  • Fortune 500 CEOs Shun Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Few CEOs at Fortune 500 companies are participating in social media channels: 70% have no social media presence on Facebook, Twitter, LinkedIn, Pinterest, or Google+, according to a new study sponsored by Domo and CEO.com.

  • Know Your Audience (and Where They Are and How to Reach Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    To achieve brand marketing goals, you must know your target audience—and how best to reach that group. Learn three key questions to ask before funneling marketing and ad dollars out of your television advertising budget and into new media.

  • How to Transform Marketing Into a Center of Excellence [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Nearly everyone understands that the marketing function is vital to an organization's success. However, not all folks understand the various components that must work in unison to achieve the desired organizational results.

  • Kids Age 6-12, Parents, and Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    No surprise: kids age 6-12, who are in the process of expanding their social circles outside of their families, are interested in (and often active on) online social media, according Ipsos MediaCT's syndicated LMX Family Study, which measures adoption of and adaptation to new media and technology by kids and parents.

  • Six Steps to Attracting 1,000 Daily Blog Visitors

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is blogging useless nowadays? Not if you're blogging the right way. When done right, blogging can attract a huge pool of prospective customers. Learn how to go from 0 to 1,000 daily blog readers in six steps.

  • Pinterest's Traffic, Influence Continue to Grow

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Pinterest is beginning to disrupt the social media landscape: Nearly one in four Pinterest users report spending less time on other social media sites in favor of Pinterest, according to data from Compete's Online Shopper Intelligence Survey.

  • Use Your Spidey-Sense to Enhance Your Web Presence

    Article

    CONTENT TYPE: Article | TOPIC: None

    When Peter Parker practices his heroics as Spider-Man, he captivates the citizenry and the press alike. By emulating his superpowers, you too can masterfully connect with customers and followers online.

  • Making the Case for Google+: Guy Kawasaki on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    Guy Kawasaki loves Google+ so much, he wrote a book about it: What the Plus! Since I've been rather slow to get on the Google+ bus, I invited Guy to Marketing Smarts to talk about why I should give it a(nother) shot.

  • When a Brand Tweets, Does Anybody Hear?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Tweets that contain fewer than 100 characters receive 17% higher engagement than longer tweets, according to a Buddy Media study titled Strategies for Effective Tweeting: A Statistical Review.

  • Three Steps to More Original Content for Your Website: Crowdsourcing Matures

    Article

    CONTENT TYPE: Article | TOPIC: None

    Although content marketing continues to prove its effectiveness, and it's used by nearly 90% of marketers across all industries, creating relevant, fresh, and intriguing content that engages your community remains as difficult as it has always been. Or does it?

  • Apple's Smartphone Subscriber Share 1 in 3; Google Android's, 1 in 2

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Both Google Android and Apple continued to increase their share of US smartphone subscribers in the US: Android reached nearly 51%, while Apple captured 32%, according to data from the comScore MobiLens service for the three-month period ended May 2012.

  • Picture This: Acquisition Email That's More Visual

    Article

    CONTENT TYPE: Article | TOPIC: None

    Looking at the evolution of social media over the last few years, you can plainly see that it's now being driven by imagery. Consider Facebook's Timeline (and its acquisition of Instagram) or the rise of Pinterest. However, we forget that email, too, is a social medium. So now is a great time to evaluate how you use images in your email marketing.