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  • Social Selling and the Modern Buyer: Jill Rowley Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Jill Rowley issues a clarion call for salespeople to embrace social selling, or risk losing out as modern buyers increasingly direct their own journey.

  • Get to Know the New Starring Roles of Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    New positions are taking starring roles in the marketing world. Find out why content directors and brand journalists are vital to every marketing team.

  • Retail: Digital Marketing Trends and Challenges

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On average, 38% of retail marketing budgets are now devoted to digital channels, according to a recent report from Conversant.

  • Intelligence by Variety: Where to Find and Access Big Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Do you know where to find the Big Data in your organization? The following infographic by Kapow can help you locate and identify the various types of Big Data in your organization.

  • Why Your Business Needs a Single Customer View

    Article

    CONTENT TYPE: Article | TOPIC: None

    Think duplication of customer data is just an inherent problem of doing business? It's not. Here's why you need to avoid that duplication by creating a single customer view.

  • Three Email Marketing Improvement Challenges for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the first quarter of the year behind us, what will you do to maximize email marketing's contribution to your bottom line from here on out? I encourage you to try these program-level objectives.

  • 27% of SMBs Unaware of Marketing Tax Deduction

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than a quarter of US small business owners are not aware that the IRS allows them to deduct certain marketing expenses from their taxes, according to a recent report from 99designs.

  • Big Data: The Secret to Revenue Creation [Infographic]

    Article

    CONTENT TYPE: Article | TOPIC: None

    No reason for Marketing to fear Big Data. Just determine what information is most beneficial for marketing activities and which is most helpful to Sales. Then play nice together. Here are some ideas on how...

  • The State of SEO in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most search engine-optimization (SEO) practitioners (71%) say understanding the link between social sharing and search rankings is more important in 2014 than it was last year, according to a recent report from BrightEdge.

  • A Day's Worth of Business Information in the Age of Big Data [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    During one eight-hour workday, 9,489 businesses will have made significant changes resulting in new data, such as a change of name, location, or telephone number.

  • #SocialSkim: Twitter's Big Week, New Facebook Ads, Game of Thrones, YouTube Descriptions, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's been a big week for Twitter! You'll get the skinny on all that, and you'll also learn about ideal social copy length for all major social networks, Facebook's new-and-improved right-column ads, and longer YouTube descriptions—not to mention all the ways #GameofThrones slid into your stream.

  • What Do Changes in the C-Suite Mean for Marketers' Future?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Recently, companies have been introducing new C-level positions. Here's a look at that they are and what they tell us about the future of marketing departments.

  • Scheduling Success: Why Your Meetings Are Interfering With Productivity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Meetings can waste irreplaceable time. To be more productive, consider these invaluable tips to keep the length as well as number of meetings to a minimum.

  • How Older Americans Are Using the Internet and Mobile Devices

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 59% of Americans age 65 or older report they now go online, a six percentage point increase from 2012, according to a recent report from the Pew Internet and American Life Project.

  • Why the Future of Digital Marketing Is Pure PR

    Article

    CONTENT TYPE: Article | TOPIC: None

    Savvy digital marketers who use the methodologies of public relations in a sustained and strategic manner across the board can reap a potential world of benefits.

  • Social Video Marketing: Create Conversations and Build Customer Loyalty

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Social video marketing can encourage prospects and customers to help get your message out and reach a wider audience. Here are some easy ways to get started.

  • Social Pros All-Stars Trading Cards [Slideshow]

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Want to learn how to become a heavy hitter in social media? The Social Pros All-Stars slideshow highlights the career paths of social media managers and provides tips for becoming an all-star.

  • Small Businesses Focused on Existing Customers in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most small businesses (62%) plan to spend the majority of their 2014 annual marketing budget on retaining existing customers rather than trying to acquire new ones, according to a recent report from BIA/Kelsey and Manta.

  • Top 10 Tips for Using a Celebrity Spokesperson

    Article

    CONTENT TYPE: Article | TOPIC: None

    We live in a celebrity-obsessed world. No wonder spokespersons are used to promote events, increase product sales, and generate publicity for marketing programs. As you plan your celebrity marketing strategy, keep in mind these top 10 tips for using a spokesperson.

  • So You've Got Thousands of Social Media Followers. Big Deal.

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Measuring your social media communities purely by the numbers doesn't really count for much. What does count is how engaged your connections are with you, your ideas, and your discussions.