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  • Your Brand Tracking Program Is All Wrong: Five Tips to Fix It

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Brand tracking—collecting data from a static group of consumers on a regular basis—can assess and scrutinize shifts in KPIs and consumer attitudes and behaviors. You can track and benchmark everything from brand awareness to customer satisfaction to the effectiveness of an ad campaign.

  • 12 Productivity Hacks to Help You Write Faster [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Writing

    Setting yourself up with good writing habits can mean faster, better output. Here are 12 ideas for how to make yourself a more productive writer.

  • Team-Building Fun and Games: Kevin Cloutier on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Management

    Kevin Cloutier talks about how his experience creating games for reality TV shows, including "Survivor," inspired him to start team-building events company Feet First Eventertainment with his brother, Dave.

  • The Most Effective Paid Channels for Distributing Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    Marketers say search engine marketing and social media advertising are the most effective paid channels for distributing content, according to recent research from Ascend2.

  • Writing: Six Types of Hooks to Reel in Readers

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A hook is the initial sentence (or single word) that grabs the attention of readers and entices them to keep reading. Here are six ways you can approach writing a tantalizing hook.

  • E-Commerce Technology: Why Your ESP Is Not Enough, and What You Need Instead

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: None

    Most e-commerce businesses are still being run on email service providers (ESPs) and a patchwork of point solutions, leading to disconnected marketing, fragmented customer experiences, and no way for marketers to understand why and how customers are shopping.

  • 10 Things You Can Do With an Explainer Video (And Why You Should Do Them) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Marketers know that video can be an effective medium, but figuring out the best way to use videos can be a challenge. Today's infographic shows how to use explainer videos throughout your marketing funnel and gives you 10 specific video and distribution ideas.

  • SEO Trends for 2017: How 12 Factors Impact Google Rankings

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The popularity of a website appears to be the most important factor Google's search engine takes into account when ranking a page, according to recent research from SEMrush.

  • Nine Critical Issues to Consider Before You Buy Marketing Software

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Today's marketing software landscape is flooded with thousands of solutions offering myriad features and benefits. It can be nearly impossible to find the right software for you. But fear not, here's some help.

  • A Blueprint for Hit Marketing Campaigns: Collaboration [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Getting people from various teams to collaborate on a marketing campaign can feel like you're herding cats. Here are some ideas on how to create a collaborative, connected team to drive successful campaigns.

  • What Bothers Consumers Most About Brand Marketing

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Consumers say the thing they dislike most about brand marketing is false, misleading, or phony advertising, according to recent research from the CMO Council and Dow Jones.

  • #SocialSkim: Apple's Business Chat, Twitter's Major Redesign: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Apple's Business Chat vs. Messenger; Twitter's big redesign; why Yahoo's grand social media Tumblr plan failed; Facebook's paid news subscriptions, profile cover videos; Instagram's archive feature and sponsored-content labels; Snapchat's self-serve ads...

  • Don't Give in to Marketing FOMO: Four Steps to Resisting Shiny-Object Syndrome

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Rather than sticking to time-tested basics, marketers sometimes jump into channels they know little about. After all, what if that shiny new platform is the one you've always dreamed about? In the end, though, you're only hurting yourself.

  • 10 Time-Saving Tips and Tricks for Using Excel [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Every marketer has his or her favorite Excel tricks. Do you know all 10 time-saving tips on this list?

  • How Marketers Feel About Salary Transparency [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most marketing and advertising executives (82%) say their organization does not publicize employees' compensation, according to recent research from The Creative Group.

  • Three Customer Feedback Myths That Deserve Busting

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Today's survey tools allow marketers to add more flourishes than ever to customer feedback surveys. But, it turns out, less is more when asking customers for input. See which top 3 feedback misconceptions most need busting.

  • 2017 Marketing Performance Benchmarks and Trends [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    What distinguishes excellence among marketing organizations? What do best-in-class marketers do better and differently that enables them to achieve marketing excellence at their organizations?

  • 127 Facts and Stats About Video Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    How are brands using video to increase conversions? This infographic shares success stories of several brands as well as many other stats and facts about the video phenomenon.

  • Create a High-Frequency Content Development System

    Guide/Report

    CONTENT TYPE: Guide/Report | TOPIC: Marketing Content

    The results are in, and marketers like you want more: more content showing up in search, more content driving visitors to your website, and more content guiding prospects through the sales cycle. This calls for a more effective system for creating more content using the resources you already have.

  • Five Tips for Building Better Loyalty Program Emails

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Email is a highly effective channel for delivering loyalty program content and experiences that get your first-time shoppers to stick around—and drive up your customer lifetime value.