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  • Three Marketing Metrics to Stop Tracking—And What to Measure Instead

    Article

    CONTENT TYPE: Article | TOPIC: Measurement & Analytics

    Marketers love metrics, but they don't always track the ones that bring the most value to their company. Here are three examples of metrics that should be retired, and three that should replace them.

  • 27 Useful Tools for Managing and Growing Your Blog [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    This infographic from WebsiteSetup highlights 27 tools that can help your blog run better and grow faster.

  • Micro-Conversions: What They Are and Why They Matter

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Not every conversion means making a sale—especially in B2B, where every customer goes on a long journey before deciding whether to buy. That journey is made up of micro-conversions. This article provides more information about identifying and tracking them.

  • SEO, Sleeping Outside, and Super Tuscan Wine: Wil Reynolds on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: SEO

    The cutting edge of search may have moved beyond keywords and links to deciphering what Google has learned about the searcher. Wil Reynolds of Seer shares his insights on SEO, as well as philosophies on leadership and giving back to the community.

  • Eight SEO Strategies to Consider for 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    How can you ensure your website ranks well in in 2022? This infographic looks at the importance of focusing on strategies such as high-quality content, mobile optimizations, on-page enhancements, and fast page speeds.

  • The Big Gap Between Channel Ad Spend and Channel Consumption

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    The share of ad spend going towards TV and social media next year is expected to be twice as high as daily consumption of those channels by audiences, according to recent research from WARC.

  • Compete or Cooperate: What Should Marketing and Sales Teams Do?

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The key to finding an effective solution to divisions between Sales and Marketing is to understand what's causing conflict in the first place. Here's how to evaluate your own company's situation for optimal alignment between the two teams.

  • How to Prepare for Marketing's Flexible Future: Automated Marketing Processes

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Everyone knows that automated processes have become necessary for enterprises. But marketing automation isn't only about having the right technologies; it's also about having the right strategy built around what automation means for your brand.

  • Five SMS Campaigns for B2B Marketers to Try

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    B2B marketers may love email, but it can take a while for prospects to open one, even if they're interested. If you want to get people's eyes on your message in seconds, there's no better way than SMS. Here are five SMS campaign ideas.

  • What B2B Executives Want From Thought Leadership Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    B2B decision-makers prefer thought leadership content that isn't salesy and that has a human tone and a clear point of view, according to recent research from Edelman and LinkedIn.

  • Six Key Criteria for Market Segmentation [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    This infographic from Semrush explores six key criteria that are often utilized for market segmentation: geographic, demographic, psychographic, behavioral, media, and benefit.

  • Doubleheader Event: How Conversational Marketing Connects With Buyers and Accelerates the Funnel

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    Today's buyers want solutions, but they also want to feel heard and appreciated by the brands they interact with—like yours. Are you harnessing the power of Conversational Marketing to better connect with customers, and drive revenue? If not, now is the time. Sponsored by Drift.

  • Six Tips for Generating More Leads With Your Marketing Content

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    There may be no magic bullet for increasing lead generation, but tweaking your marketing content can still boost the response to it—and improve lead quality. Here are six easy ways to do that.

  • The Incredible Scale of Data Generated Online Every Minute [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    Did you know that 5.7 million Google searches are conducted every minute, on average? Or how about that TikTok users watch 167 million videos every minute?

  • The 25 Most Valuable Global Brands in 2021

    Chart

    CONTENT TYPE: Chart | TOPIC: Branding

    Apple is the world's most valuable brand for the ninth consecutive year, according to recent research from Interbrand.

  • Hybrid-Event Presentations: How to Balance Engagement Across Remote and In-Person Audiences

    Article

    CONTENT TYPE: Article | TOPIC: Event Marketing

    A hybrid event strategy is more than just livestreaming the presentation room. Remote attendees tend to become distracted, so you must take their engagement level into account and tweak your approach accordingly.

  • Three Things B2B Marketers Can Learn From B2C Marketing Strategies

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Even though B2C and B2B brands operate differently, B2B brands can implement B2C digital marketing strategies to increase revenue and develop long-term customer relationships. Here are three areas to focus on.

  • Five Ways to Use Empathy for Better B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it.

  • The Most Important Search Ranking Factors According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal.

  • Six Ways to Maintain Customer Trust [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.