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  • Which Marketing Channels Have the Best ROI Measurability?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Executives say email and search are the two marketing channels for which it is easiest to measure return on investment (ROI), according to recent research from Millward Brown.

  • The Tech CMO Career Path [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Paths to the C-suite can vary widely. Some are straightforward; others involve twists and turns. Check out how some of the world's top tech CMOs got to their position.

  • Take 10: Seven Steps to a Successful Re-Engagement Campaign

    Video Tutorial

    CONTENT TYPE: Video Tutorial | TOPIC: Email Marketing

    In just 10 minutes, we'll show you why a subscriber re-engagement campaign is an important part of your email marketing strategy. We'll share a seven-step process detailing how to set up and launch your re-engagement campaign from scratch. You'll leave with a thorough understanding of the different types of winback emails, the order in which to send them, and what to do with inactive subscribers.

  • #SocialSkim: Snapchat Ad Revenue to Near $1 Billion, Plus 11 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Snapchat seems to be taking the reins of the social media realm, with projections that its ad revenues will reach nearly $1 billion next year and speculation that it will build hardware, such as augmented reality glasses. Also: Google's attempt to socialize shopping, Twitter's latest attempt to monetize Periscope, and ways to target business prospects using Facebook ads.

  • How to Dress Up Your Product With Naked Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Your product is naked in front of all of your prospects, and they're highlighting not just its obvious beauty and strengths but also its small blemishes, stained teeth, and bad haircut. That's not a nightmare. That is the reality in our age of technology.

  • Which Office Setup Is Best for Marketers' Creativity?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketing managers and employees disagree over which among various office setups is best for sparking creativity, according to recent research from The Creative Group.

  • Four Tips for Effectively Training Your Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Most marketers strive to communicate as effectively as possible—except, unfortunately, when they're training fellow marketers. Because that's when, for some reason, PowerPoint takes center stage.

  • The 20 Best Digital Gift Card Programs

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Sephora and Starbucks have the best digital gift card programs among retailers in the United States, according to recent research from RSR and CashStar.

  • How 'Dolphin Tale' Brought 800,000 Visitors a Year to Clearwater Marine Aquarium: CMO Bill Potts on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Social Media Marketing

    How can you use stories to garner support for a cause or organization? Here's a story that inspired the movie Dolphin Tale and saved Clearwater Marine Aquarium from financial disaster, as told by its CMO, Bill Potts.

  • Want to Build a Strong Brand? Get Messaging Right. Here's How...

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Developing strong messaging and activating it across your organization ensure that everyone can communicate clearly and consistently about your company's value. And that vastly increases your chances of attracting customers you want to attract.

  • Holiday-Themed Retail Email Benchmarks From 2015

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More retail marketers sent holiday-themed emails in 2015 than in 2014, but those more recent campaigns generally had lower levels of engagement, according to recent research from Yesmail.

  • Journalists' Advice on How to Write Press Releases They'll Actually Read

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    Use these tips—straight from the mouths of journalists—to help your press release stand out from the ineffective and soon-to-be-deleted competition in your target journalist's inbox.

  • What Share of Their Budgets Are CMOs Allocating to Social Media?

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Chief marketing officers expect to nearly double the proportion of marketing budget they allocate to social media within five years, according to recent research from The CMO Survey.

  • How Online Forms Can Anchor Your Business [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Don't let your business drift out to sea. A versatile online form can help you manage info across your organization and keep your vessel steady.

  • The 3 Rs That E-Commerce Marketers Should Master

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    We're all familiar with the 3 Rs from elementary school. These days, though, every marketer—especially those working in e-commerce—should have a firm grip on three other essential Rs: retention, retargeting, and re-engagement.

  • #SocialSkim: Apple's Social Video App, Facebook's Offers Upgrade, Plus 10 More Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Apple grabbed headlines with chatter about its impending social video app. Also: Twitter attracts YouTuber-like influencers, Facebook makes a big update to Offers, and Snapchat works on behavioral targeting. Skim to stay in the know!

  • What Motivates Consumers to Click on Mobile Ads?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Different generations engage with mobile advertisements in very different ways, according to recent research from Nielsen.

  • How to Market Your Business With Instagram Stories

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Photo-sharing social network Instagram recently launched its most significant and talked-about feature to date, Instagram Stories. Here are five ways you can use Stories as a creative marketing tool.

  • The 20 Most User-Friendly Sales CRM Tools [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Teamgate is the most user-friendly customer relationship management (CRM) software platform for salespeople, according to recent research from Capterra.

  • Brand Admiration and the Value of Respect: How to Build a Revered Brand

    Article

    CONTENT TYPE: Article | TOPIC: Branding

    Respect for a brand—for its identity, purpose, and achievements—increases brand credibility and influence, results in forgiveness of mistakes, and creates access to better partnerships and talent. How can you go about gaining such respect?