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  • WIIFM: Are You Listening?

    Article

    CONTENT TYPE: Article | TOPIC: None

    An article by marketing professionals on how to match the personality of your web site with the personality of your customers. Part of our continuing commitment to bring you knowledge from both professors and profesionals.

  • Trailblazers on the Internet

    Article

    CONTENT TYPE: Article | TOPIC: None

    Venture capitalists have been talking a lot about the "myth" of the first mover advantage. But they are responsible for saying the net was a land grab and pushing startups to be first. What does all of this really mean?

  • How to Target Your Public Relations Toward the Press

    Article

    CONTENT TYPE: Article | TOPIC: None

    To do good PR you need to understand what journalists are looking for. This tutorial is based on our insights from a recent conference on PR and the Press.

  • Build a Better Tree House for Your Stuff!

    Article

    CONTENT TYPE: Article | TOPIC: None

    The cool thing about a cyberspace tree house is that you get to grow the tree! Design? Crucial. Blueprints? Awesome. You've got to plan it all out. What do we mean?

  • Channel Conflict: Is Sony Going Too Far?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Channel conflict is one of those internet buzzwords that unlike other cute transplants from the offline world has real and dire consequences for companies. Now is Sony taking this too far?

  • So You Think You Need an In-Site Search Engine?

    Article

    CONTENT TYPE: Article | TOPIC: None

    More often than not, in-site search engines are just another way to bog down your customer with technology. Here's why in-site search engines typically don't work.

  • Of Hype and Honesty on the Web

    Article

    CONTENT TYPE: Article | TOPIC: None

    With Stephen King’s entrance into direct marketing and publishing of his new novel "The Plant" last week, we are witnessing another attempt to rip the fabric of traditional business using the net. Will it change publishing forever?

  • Customer Loyalty is Underwater

    Article

    CONTENT TYPE: Article | TOPIC: None

    E-tailers don't seem to be creating close relationships with customers, according to a new study by the Gartner Group. Could it be because of a lack of close relationships inside the companies who use CRM?

  • Are People Getting Stuck in Your GUI?

    Article

    CONTENT TYPE: Article | TOPIC: None

    The GUI (graphical user interface) plays a simple role, but designing a GUI that’s simple for your shopper isn't a simple matter.

  • Useless Research

    Article

    CONTENT TYPE: Article | TOPIC: None

    Research that costs money but is useless.

  • Wireless Advertising to the Rescue?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Shares of Yahoo fell last week over concerns about online advertising. Will wireless achieve the elusive relationship between advertising and sales that online advertising is apparently not demonstrating?

  • How to Determine the Size of Your Market - Part I

    Article

    CONTENT TYPE: Article | TOPIC: None

    Perhaps the most important question when thinking about starting a company or marketing a product is the size of the market. Here is this first of two tutorials on the subject.

  • E-Business the Old Fashioned Way?

    Article

    CONTENT TYPE: Article | TOPIC: None

    What does Dale Carnegie have to do with ebiz? The people at Grokdotcom.com think there is a lot you can learn from this old master of people skills.

  • Demand Side Capitalism in the New Market

    Article

    CONTENT TYPE: Article | TOPIC: None

    Another fallacy of Internet startups is thinking they can create needs. We argue that not even the PC industry created needs, nor did Amazon. You might not agree, so read on.

  • Some Helpful Hints for Purchasing at an Auction

    Article

    CONTENT TYPE: Article | TOPIC: None

    You get a lot of perspective on on-line auctions from industry analysts, but how about from an auctioneer's son turned Marketing Professor?

  • Would You Trust This Face

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sucessful e-commerce appears to depend on trust. But how do you design your web presence to enhance consumer's trust? Here are some fiindings on usability's association with feelings of trust and security.

  • Taking the Junk out of Junk Mail

    Article

    CONTENT TYPE: Article | TOPIC: None

    A misdirected e-mail sales pitch is as likely to turn customers off as it is to turn them on. Learn how the fundamentals of writing and marketing can work in your favor when composing a direct e-mail marketing campaign.

  • Marketing is Not Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've said it before. Sales is a part of marketing. Here, the folks at Grokdotcom explain why this is often the neglected part on the web.

  • Will Pricing Innovations on the Web Survive?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Iderive.com has a new pricing model for the web. Will it survive? In fact, will any of the new pricing models, like that of Priceline.com, survive?

  • Ignore Marketing and Increase Your Revenues?

    Article

    CONTENT TYPE: Article | TOPIC: None

    What is a conversion rate for a web site and how do you increase it? The folks at Grokdotcom once again explain this with clarity.