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  • Marketing's Contribution to Bottom Line Improving

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    CONTENT TYPE: Chart | TOPIC: None

    Marketers are doing a better job contributing to an organization's bottom line, but they are still more focused on managing metrics than managing performance, and most have yet to leverage insights from metrics and dashboards, according to a survey from VisionEdge Marketing in association with Marketo.

  • Top-Gaining Site Categories in March Led by Auto

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    CONTENT TYPE: Chart | TOPIC: None

    Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned into the debate over healthcare reform, according to data from the comScore Media Metrix service.

  • The Slugfest Between Store Brands and National Brands

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni shares the latest data of a national brand vs. store brand report.

  • If My Dentist Understands Email Marketing, So Can You!

    Article

    CONTENT TYPE: Article | TOPIC: None

    Foothill Dental gets it. It's not "doing social media" in the way we think of it. Foothill Dental does not have a Twitter account or Facebook fan page. It doesn't blog or answer questions on LinkedIn. It doesn't use Gowalla or Foursquare. Foothill Dental leverages the awesome power of email marketing. Here's how.

  • Google Caffeine: Real Impact or Just Hype?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Will Google's latest search-engine algorithm update, dubbed "Caffeine," change search as we know it, or is it simply a minor update?

  • Seven Steps to Keep Your Brand Healthy and Relevant

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    CONTENT TYPE: Article | TOPIC: None

    You know you've been successful in building your brand when your constituents have taken ownership of it. Achieving that happy state of affairs requires working through an entire process. But even then you're not there yet. You have to engage your organization first.

  • Seven Tips for Successfully Outsourcing Marketing Operations

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    CONTENT TYPE: Article | TOPIC: None

    If companies are interested in outsourcing their marketing operations, what can they do to ensure that their plan is well thought out and effective? My counsel to this particular marketing executive was to keep seven mantras in mind.

  • Booz: Media Execs Upbeat Despite Economy

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    CONTENT TYPE: Chart | TOPIC: None

    Despite a downward spiral in revenues at virtually every traditional media company, most industry executives are optimistic about their financial prospects—and their ability to reinvent themselves in the digital age, according to a study from Booz & Company.

  • Facebook Users Promote Fan Page Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brands that market their products using Facebook may have a distinct advantage over their competitors: 41% of Facebook users say the primary reason they join a fan page is to let friends know what products they support, and 68% say a positive referral from a Facebook friend makes them more likely to buy a specific product or visit a certain retailer, according to a survey from Morpace.

  • Where Small Businesses Get Online All Wrong

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions video in which CitySearch EVP of advertising Neil Salvage discusses where small businesses get online all wrong.

  • Direct Response Ads Up 18% Since 2007

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    CONTENT TYPE: Chart | TOPIC: None

    Though ad spending has softened in many sectors, the direct response ad—or infomercial—has registered 18% growth in total ad units since 2007 and now comprises 14% of all US TV advertising, according to a study from Nielsen.

  • Consumers Bothered by Louder TV Commercials

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    CONTENT TYPE: Chart | TOPIC: None

    More than four in five Americans (86%) say the volume (sound) of TV commercials seems louder than that of TV shows, and among those consumers 93% say they are bothered by the volume difference, according to a survey from Adweek Media/Harris Poll.

  • Be Remarkable Via Your Pricing Strategy

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Paul Williams discusses various pricing strategies and innovations for boosting business.

  • Social Media Important, Not Always Profitable

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Though most company decision-makers view social media as essential to their business, most also say they have not made money from it: 54.2% of marketers and business professionals surveyed say social media is "innovative and invaluable to their business," but 64.5% say their companies have not increased revenue or profited from using social media, according to a survey from R2integrated.

  • 10 Tips For Being Found & Connecting

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Christine Whittemore shares 10 tips for making sure your customers find your website.

  • Video Viewing Down 13% in Feb.

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    CONTENT TYPE: Chart | TOPIC: None

    Some 28.1 billion videos were delivered to US Internet users in February 2010, down 13.2% from 32.4 billion in January, and 174.2 million people watched online videos in during the month, slightly more than the previous month's 173.4 million, according to comScore data.

  • Vortex in a Bottle

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    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni discusses MillersCoors new product packaging.

  • SMS Marketing Reaches Users of All Ages

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile behavior varies dramatically across demographics: 70% of consumers age 18-29 say they send text messages using their mobile phone, compared with 49% of those age 40-49 and 11% of those age 65+, according to a Merkle Inc. study of mobile adoption and use.

  • Yellow Pages Users Ready to Buy

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    CONTENT TYPE: Chart | TOPIC: None

    The Yellow Pages are a valuable source of qualified leads: Most print and Internet Yellow Pages consumers either make or intend to make purchases after consulting those sources, according to a study by the Yellow Pages Association.

  • Laura Santos of Danskin on Creating a Customer Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Abe Mezrich shares a Marketing Obsessions interview of Laura Santos of Danskin discussing customer community.