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  • Sales Copy: Make Them Laugh? Or Make Them Buy?

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    A debate has been raging in certain quarters: Should humor be included in sales copy? Is humor disarming and refreshing, or can it actually hurt sales?

  • Shoppers Gearing Up for Cyber-Monday Deals

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Cyber Monday is gaining ground on Black Friday among deal-seeking holiday shoppers: 38% of surveyed consumers say they plan to shop on Cyber Monday 2011, whereas nearly the same proportion (39%) plan to shop on Black Friday, according to a survey from Chadwick Martin Bailey (CMB) and iModerate Research Technologies.

  • 'Tis the Season to Be Grateful: Five Thank-You Email Triggers

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    It's the time of the year when businesses need to say "Thank you!" to their customers during the holiday season. And what better way than event-driven email campaigns that show gratitude to customers?

  • 10 Questions + 10 Actions = Lead Generation Gains

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is your organization experiencing a critical gap between Marketing and Sales performance expectations and actual results? If so, answer these 10 questions and apply these 10 steps to close the gap and ensure results.

  • Forrester: B2B Interactive Marketing Spend Forecast Lower

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Interactive marketing budgets are forecast to grow at a compound annual growth rate (CAGR) of 17% over the next five years, but not all industries will invest at the same pace, according to a new report by Forrester Research.

  • 10 Ways to Make Your Blog Less Sucky

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Blogging can be powerful and effective only when it's done well. Learn 10 essential tips for writing killer posts that will attract readers—and keep them coming back for more.

  • For Teens 'Going Online' Usually Means 'Going on Facebook'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media use has become so pervasive in the lives of American teens that having a presence on a social networking site, Facebook in particular, is almost synonymous with being online, according to a report by Pew Research.

  • 10 Ways to Own Page One of the Google Search Results

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the rise of mobile search and social media, local Web-presence optimization is crucial for small businesses. Learn how to secure a top spot on Google's search results—and knock out the competition.

  • Top US Brands Getting Strategic About Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the past year, America's top brands have made improvements in how they use online branded communities to reach their customers, but some opportunities for engagement remain untapped, according to a new report by ComBlu.

  • Delivering on the Promise of Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    More and more organizations are investing in marketing automation platforms. Is yours one of them? If so, learn how to select the right one, plan for its adoption, and avoid common implementation pitfalls.

  • Video Viewers Watching Longer via Tablets, Sharing More on Facebook

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Tablet users spent nearly 30% more time per session than desktop users watching online videos in the third quarter of 2011 and they were twice as likely as desktop viewers to complete those viewing sessions, according to Ooyala's Video Index Report. In addition, Facebook was the most popular way to share video content, nearly nine times more popular than Twitter.

  • Marketing Smarts: Saving Non-Profits from Zombie Ideas!

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    People running nonprofits are under attack by zombies! Idea zombies, that is. That was the topic of John Haydon's session at the recent BlogWorld Expo, and the starting point of our conversation in this episode of Marketing Smarts

  • A Case Study in Landing Page Optimization: How to Double the Impact of Your Budget

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Need help boosting your landing page conversions? Learn six landing page optimization principles that helped one website nearly double its conversion rate...

  • Search Rankings: Google Widens Lead Over Yahoo

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google Sites led the US explicit core search market in October 2011 with 65.6% of search queries conducted, up 0.3 percentage points (PPs) from September, followed by Yahoo Sites with 15.2% (down 0.3 PPs) and Microsoft Sites with 14.8%, according to data from comScore.

  • 12 Marketing Predictions for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    2011 ushered in a host of changes in marketing, affecting social media, search, and customer relationships. What digital changes and trends should forward-thinking marketers anticipate in 2012?

  • Branded Magazine Apps Quick, Easy, and Engaging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who read B2B, consumer, and association magazine apps cite portability, speed, and 24/7 access to content as the top 3 motivators for magazine app readership, according to a new survey from Texterity.

  • Five Ways Your Loyalty Program Can Deliver the 'Wow' Factor

    Article

    CONTENT TYPE: Article | TOPIC: None

    To deliver the critical wow factor that draws people into loyalty programs and keeps them there, marketers must get inside customers' heads to identify what motivates them. Learn five key points about driving customer behavior.

  • Most Young Adults in US Own a Smartphone

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Adults age 25-34 have the highest level of smartphone ownership in the US: 62% owned a smartphone as of the third quarter of 2011, compared with 43% among mobile phone subscribers of all ages, according to data from Nielsen.

  • Nine Essential Skills for Any Public Relations Professional

    Article

    CONTENT TYPE: Article | TOPIC: None

    If staying current in today's PR world is important to you, adopt the famous aphorism "Learn as if you were to live forever." This article highlights skills that remain essential—and some new skills you'll need for future PR success.

  • Radio Ads Boost Brand Affinity, Positive WOM

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    People who are exposed to radio ad campaigns demonstrate high levels of engagement with brands at all stages of the purchase funnel, and particularly across metrics such as brand affinity and advocacy, according to a study by Ipsos OTX MediaCT in partnership with Katz Marketing Solutions.