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  • The Most Important Google Search Rank Factors [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Ranking among the top Google search results is increasingly driven by dynamic factors, such as content relevance and user intent, rather than static factors, such as the number of keywords and links on a page, according to recent research from Searchmetrics.

  • Five Effective Customer-Data Tactics: Resolutions for the New Year

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketers know that collecting and using customer data is central to generating positive business results. But, as always, the devil is in the details. Use these five tactics in 2017 to get more value from the customer data you're collecting.

  • #SocialSkim: LinkedIn's Latest Changes, How Social Will Change in 2017: 10 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Skim for a fresh start in 2017: all the LinkedIn changes marketers need to know; Twitter's cry for help, and its launch of 360-degree live video; consumers' concerns about social commerce; social selling tips to grow your sales pipeline; and much more!

  • Newspaper Readership Trends by Platform and Age

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    Newspapers reach 169 million adults in the United States each month via print and digital, according to recent research from Nielsen Scarborough.

  • Seven Marketing Automation Predictions and Best-Practices for 2017

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    If 2016 was anything to go by, we marketers should be excited about marketing automation in 2017. If you want your automation efforts to pay off this year, keep these seven predictions and best-practices in mind.

  • Martech in 2017: Five Predictions and Expectations

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Marketing technology has been instrumental in helping marketers reach their audiences in 2016. Here's what you can expect from martech in 2017.

  • 12 Examples of Killer Email Campaigns From 2016 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Kick off 2017 with the latest top 10 list–plus two bonus entries–and get inspired by some of the top emails from the past year.

  • Executives' Marketing Technology Budget Plans for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Some 70% of senior executives say they expect to spend more money on marketing technology in 2017 than they did in 2016, according to recent research from Conductor.

  • A Simple Formula for Effective Content: They Ask, You Answer! Marcus Sheridan on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Marcus Sheridan used blogging to turn his struggling pool business around. Now he's a content marketing consultant for some of the world's top companies. In this episode, Marcus offers a sneak preview of marketing secrets from his forthcoming book 'They Ask, You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today’s Digital Consumer.'

  • Three Game-Changing Trends for Mobile Marketing in 2017

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    2016 was a big year for mobile marketing, but 2017 will be even bigger. A few tech trends looming on the horizon are going to make a deep impact on every mobile marketer’s work—whether they know it or not.

  • What Type of Leader Are You? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Everyone has their own built-in approach to leading others. Do you know what yours is?

  • The Most Effective SEO Tactics

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Marketers say creating relevant content is the most effective search engine optimization (SEO) tactic, according to recent research from Ascend2.

  • Goodbye Google Keyword Planner, Hello Keyword Research Using PPC

    Article

    CONTENT TYPE: Article | TOPIC: SEO

    Did you sigh when you heard Google is revoking free access to its Keyword Planner? Your first reaction was probably something like "Google is sticking it to us again." But there's an easy, inexpensive workaround: a small PPC campaign.

  • 10 Rules for Effective Facebook Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Putting your brand on Facebook is one thing. But making it effective on the social platform is another. Which of these 10 tips can you check off?

  • The Most Effective Digital Channels to Include in 2017 Marketing Plans

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Marketers expect brand websites to be the most effective digital channel in 2017, according to recent research from Ascend2.

  • The Four Pillars of Performance for Digital Marketing Campaigns

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Even as marketing changes at breakneck speed, some things stay the same. The four pillars of performance have withstood the test of time, so keep them in mind to improve your marketing campaigns' chances of success.

  • #SocialSkim: Messenger's Major Overhaul; Broken Social Metrics; Instagram's Milestone: 13 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook turns Messenger into Snapchat, takes on Skype with group video chat; Facebook's failing metrics; Twitter resuscitates Vine, kills lead-gen ads; Instagram's user milestone; top 2017 social media trends; much more...

  • Marketers' Top Investment Priorities for 2017

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Digital advertising and customer events are marketers' top areas for planned investment in 2017, according to recent research from Autopilot.

  • Real-Time Marketing: Five Tips for Surviving in Our Brave New World

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Marketing campaigns that take months to plan, launch, and execute may still have a place in today's always-connected world, but if you aren't also jumping into real-time marketing, you will lose out.

  • The Yelp Effect: How to Deal With Negative Reviews

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    All businesses are on Yelp—whether they like it or not. Though managing your Yelp page can be a headache, it can also be an excellent platform for acquiring new customers. But what about those pesky negative reviews?