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  • Why 'Influence Marketing' Is Bigger Than Influencers: Jason Falls on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Public Relations

    Speaker, author, and influence marketing expert Jason Falls talks about how most marketing organizations are missing the boat on influence (and how you can win big by getting on board).

  • Why You Shouldn't Try to Control Anchor Text When Link-Building

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Link-building is often an uncertain practice: You don't know for sure that you'll get any backlinks; if you do, you can't guarantee they'll be on the sites you want, with do-follow status, and the anchor text you prefer. Luckily, you can now stop worrying about that last item.

  • Using AI to Boost Workplace Productivity [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Martech

    With technology advancing at breakneck speed, AI can improve our workday—and our workplace productivity, in general. From simplifying procedures to evaluating information, Artificial Intelligence can provide indispensable assistance to marketers and their companies.

  • The Top Challenges Facing Creative Teams That Develop Content

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Most members of creative teams that develop content say they're struggling to keep up with the speed they are expected to work at and with the volume of work they're expected to tackle, according to recent research from inMotionNow.

  • Before Implementing an Employee Advocacy Program, Do These Three Things

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Employee advocacy is a proven marketing strategy. But preparation ahead of implementation is key to ensuring advocacy programs' effectiveness—and success. Do these three things to prepare.

  • How to Create High-Converting Descriptions for Your Product Pages

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    You've invested time and money to implement creative and cost-effective ways to bring relevant traffic to your site. You've even collected reviews from customers. So what's still missing? Thoughtful product descriptions that convert.

  • Marketing 2030: Five Ways to Survive and Thrive Over the Next 10 Years

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    What must marketers think about today to ensure they and their companies are performing better than ever 10 years from now? Here are five ways to future-proof your career and ensure your company's success.

  • Email Responsiveness: Build Trust, Sell More (And More Often) [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Email Marketing

    Email remains a powerful and valuable means of business communication for sales, customer support, and account management teams—for businesses and marketers, in general. This infographic highlights email stats and email responsiveness best-practices.

  • RFP Benchmarks: How Much Time and Staff Firms Devote to Proposals

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Companies devote 24 hours to writing a request for proposal (RFP) and involve seven people in the process, on average, according to recent research from Loopio.

  • How to Change Anyone's Mind: Jonah Berger on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    Best-selling author and Wharton professor Jonah Berger discusses his book, 'The Catalyst: How to Change Anyone's Mind.' He explains the five hidden factors that impede change (and how to overcome them).

  • In-House vs. Agency: The Path to Boosting Your In-House Marketing Team

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    If you're considering rebuilding your in-house marketing team and reducing your reliance on outside agencies, these are your first steps on the path to gaining more control.

  • A Guide to Business Ethics and Social Responsibility [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Branding

    Business ethics and social responsibility are a top consideration of customers and employees alike in the age of growing socioeconomic inequality, climate change, and environmental concerns. Being ethical and socially responsible is simply good business.

  • Transparency and Trust: The Key Links Between Data Regulation and Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today, data is the most important ingredient for crafting truly personalized experiences, delighting customers, and delivering exceptional value. The marketer's dilemma in the age of data regulation is how to collect that data. Here's what we need to do.

  • Don't Let Your CMS Migration Go South: SEO and Related Considerations

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Selecting a new website content management system (CMS) is often a significant challenge and investment. Too often, when the time has come for migration, enterprises fail to keep SEO in mind. The ramifications of that can be significant.

  • Top 5 Critical Components of Great Customer Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Specialists say among the keys to customer experience success, the top 2 are delivering elegant interactions and providing speedy service.

  • B2B Leads: In-Market Is the New Inbound, Here's Why

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    We've had it drummed into our heads that inbound leads are the Holy Grail of our marketing efforts. We've come to believe they are the quickest and most effective to convert. But is that really the case?

  • Top B2B Content Marketing Statistics for Your 2020 Content Strategy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content marketing has become a critical element of B2B marketing strategy. And for good reason: It can help build brand, authority, and awareness. Not to mention leads. To help you put together your B2B content marketing plan of action, check out these benchmark statistics.

  • Do Most Businesses Have an Overarching Audience Data Strategy?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most businesses are trying to develop an overarching strategy for their audience data, but few have managed to actually implement a strategy, according to recent research from Winterberry Group and the Interactive Advertising Bureau (IAB).

  • Seven Ways to Build a Loyal Customer Base With Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Content marketing helps you build an audience that enjoys your content, engages with it, and shares it with peers. The result: a strong content-led company that attracts new and repeat customers. How can you build an ardent customer base with content marketing?

  • Influencer Marketing Strategy in 2020: What You Need to Know [2 Infographics]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    2020 is destined to be yet another year of consistent growth for influencer marketing as it expands its reach into new industries, social networks, and content formats. And it's not just a B2C marketing strategy: B2B marketers can use it to achieve measurable business results.