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  • Personal Branding Trends for 2012 (Part 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Personal-branding expert William Arruda offers six more trends to keep in mind and on top of in 2012 as you continue to build, improve, and polish your own personal brand as a marketer in tune with the times.

  • Top Social Networking Trends and Need-to-Knows

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking was the most popular online content category in the world as of October 2011, accounting for 19% of all time spent online, or one out of every five minutes, according to a whitepaper by comScore.

  • Free Friday: Downloadable B2B Content Marketing Report 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    On this Free Friday at the MarketingProfs Daily Fix blog, we're offering you the downloadable "B2B Content Marketing: 2012 Benchmarks, Budgets & Trends" report.

  • Writers for Hire: How to Get What You Pay for on Elance

    Article

    CONTENT TYPE: Article | TOPIC: None

    When working with freelancers, "let the buyer beware" is a good rule of thumb. If you aren't careful in the due-diligence process, you may be in for more than you bargained for (literally). How can you make sure you don't get burned?

  • Mobile Email Audiences Up 28%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 89.6 million Americans used their mobile phone to access email for work or personal purposes during the three-month period ended November 2011, up 28% (19.5 million) from the 70.1 million who did so a year earlier, according to comScore Data Mine.

  • Hilarious Outtakes from Super-Famous Business Book Authors [Video Blooper Reel]

    Article

    CONTENT TYPE: Article | TOPIC: None

    Check out the hilarious moments in this video blooper reel from MarketingProfs's Take 10 Author Series—10-minute webcasts with best-selling authors in marketing and business.

  • Why Marketing Needs Objectives... Not Just Goals

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies have the same overarching goals: increase sales, decrease costs, and reduce churn. But why don't they all succeed? It all boils down to mindfully setting objectives and implementing strong tactics to support them.

  • Apple Forecast to Gain Share as Smartphones Surge

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite Android's firm grip on the smartphone market, Apple's iOS is expected to reap the benefits of increasing consumer demand in smartphones over the next six months, according to a new report by Yankee Group.

  • Marketing Smarts Podcast: How Useful Is Your Marketing?

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    We all know that our marketing materials solve our problems. But do they solve other people's problems? I invited Laura Fitton, founder of oneforty, to explore the idea of useful marketing in our latest Marketing Smarts podcast.

  • What's Wrong With This Picture? The Stauer Chronograph

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    We've all seen them—those disastrous ads that make us cringe as marketers. Here is a detailed critique of one ad—gone terribly wrong—that'll help you avoid a host of pitfalls in your ad copy.

  • Mobile Social Media: Top Apps, Deal Sites, and More

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social consumers—people who are active on various social networking sites—use mobile devices broadly in their social activities, such as checking in with social networking sites, sharing content, playing games, and finding deals, according to a study by the Pivot Conference.

  • Why the 5 Pillars of Online Marketing Matter Now More than Ever

    Article

    CONTENT TYPE: Article | TOPIC: None

    When is the last time you had a crash course in online marketing and took a hard look at the pillars your marketing strategy is resting on? MarketingProfs guest blogger Dan Mckee helps you revisit these ideas.

  • Redesigning the Site Redesign RFP: Eight Do's and Don'ts

    Article

    CONTENT TYPE: Article | TOPIC: None

    Is a site redesign among your company's New Year's resolutions? To end up with a site that's built to last, you'll need a well-crafted RFP that covers all bases. Learn eight invaluable guidelines for creating your site redesign RFP.

  • Facebook: Where Gen-Y's Personal and Work Lives Converge

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social networking is blurring the lines between people's personal and professional lives, particularly among younger generations, according to a new study by Millennial Branding.

  • What's the Difference Between Demand Gen and Lead Management? [Whiteboard Video]

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Carlos Hidalgo answers Lauren Carlson's question: What's the difference between demand generation & lead management in the context of the sales funnel?

  • Case Study: Why Targeting by Level of Engagement Works

    Article

    CONTENT TYPE: Article | TOPIC: None

    The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans.

  • Tech Paid-Search Spending Exceeds Forecast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, according to a report by Covario.

  • Free Friday: Learn How to Turn Webinars Into Lead-Gen Events

    Article

    CONTENT TYPE: Article | TOPIC: None

    For this Free Friday, MarketingProfs invites you to attend a Citrix-sponsored series on the three steps for turning webinar registrants into closed deals.

  • How to Streamline Site Navigation to Attract and Retain Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.

  • Social Media for Beautiful Things: Pinterest Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six months earlier, according to data from Experian Hitwise.