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  • Stronger Brands Recover From Recession Faster

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    CONTENT TYPE: Chart | TOPIC: None

    The world's most valued brands are recovering from the recession faster than the Standard & Poor's 500 as a whole: the BrandZ* Top 100 brands have returned a 28% higher yield than the S&P 500, and are becoming profitable ahead of the market, according to Millward Brown.

  • Social Media Top Online Priority in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or more of a focus than it was in 2009, according to a new survey from ISITE Design.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Innovation Matters: Balancing Sustained vs. Disruptive Innovation

    Article

    CONTENT TYPE: Article | TOPIC: None

    While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately) innovation are the first budgets that are most likely to get cut. So how can marketers continue to innovate?

  • 50% Click-Through Rates? Yes, You Can!

    Article

    CONTENT TYPE: Article | TOPIC: None

    You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own to earn a significantly higher-than-average response rate on its email promotions.

  • BJ Fogg: Persuading Customers via Social Media

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    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio.

  • Social Media Malware, Spam Up 70%

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, according to a report from Sophos.

  • 'Conversationalists' Climb Social Technographics Ladder

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research.

  • Mobile Coupons Attract Younger Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to try receiving and redeeming bar-coded coupons via their mobile phones, compared with 46% of all adults who say the same, according to a survey from Honeywell.

  • Facebook Emerges as News-Content Provider

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With users numbering in the hundreds of millions, Facebook is fast becoming an important online news-content provider: In January 2010, it accounted for 3.5% of upstream visits to sites in the News and Media category, surpassing Google News, which accounted for 1.39% of visits, according to Hitwise Intelligence.

  • HDTVs Could Reach 74% of Homes by 2012

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to nearly three out of four households (74%) in the US, according to a new study from ORC.

  • Americans Passionate About Music, OK With Ads

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    CONTENT TYPE: Chart | TOPIC: None

    Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent survey from Synovate.

  • Twitter Reveals iPad Sentiment

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability recorded two hours before the announcement, according to a study from Attensity.

  • Email Delivery: 20% Don't Reach Inboxes

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in the first half of the year, according to a new study from Return Path.

  • Unclear ROI Impedes Mobile Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Though most companies (75%) say mobile marketing is at least somewhat important to their marketing plans this year, many are still unsure about its practicality and ROI: 32% of marketers and business professionals cite not knowing how to make a business case as their biggest impediment to executing a mobile marketing campaign, and 29% cite the lack of clear analytics to measure ROI, according to a survey from R2integrated.

  • Online Searches for Life Insurance Up 15%

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries in 2009, up 15% from the previous year, according to a study from comScore.

  • Newspaper Sites Draw 37% of Web Users

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    CONTENT TYPE: Chart | TOPIC: None

    Newspaper websites attracted an average monthly unique audience of 72 million visitors in the fourth quarter of 2009––37% of all Internet users––according to the Newspaper Association of America (NAA).

  • YouTube Top Business Topic of Jan. Tweets

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    YouTube was the top Twitter conversation topic in the business category in early January 2010, followed by Facebook, and Google, according to a study from Sysomos.

  • Time Spent on Social Media Surges

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Consumers spent an average 5.6 hours on social networking sites like Facebook and Twitter in December 2009, up 82% from the same time last year, when users were spending just under 3.1 hours on social sites, according to a 10-country* study by The Nielsen Company.