FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Study Explores 'Social' in Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The integration of social media into American lives has created a world that is simultaneously expanding and narrowing, making it easy to create connections with people and businesses around the world—and in the immediate vicinity—while sometimes behaving in ways one wouldn't in person, according to a recent study by Euro RSCG Worldwide.

  • Holiday Shoppers Holding out for Discounts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Contrary to forecasts of an improved holiday shopping season, 2009 retail sales are down from last year as concerns over jobs cause Americans to spend less and wait for bargain prices, according to research by America's Research Group (ARG) and UBS.

  • DVR Use and Online Video Growth Strong

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    In the third quarter of 2009, Americans' consumption of new media formats grew at a brisk pace: DVR use increased 21% year over year, while the use of online video increased 34%, according to Nielsen's latest A2/M2 Three Screen Report.

  • Mobile Content Access Issues Eclipse Experience

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly eight out of ten US mobile content users have difficulty trying to access content due to slow page loads, phone/interface issues, and irrelevant content, according to a recent study conducted by TNS Global on behalf of Xiam Technologies. Moreover, mobile users report that 27% of the time, they are unsuccessful in finding what they are looking for.

  • Problem Solved: How Much B2B Branding Is Too Much?

    Article

    CONTENT TYPE: Article | TOPIC: None

    How much B2B branding is too much? You want to incorporate your B2B brand message into every encounter with prospects and clients. But how do you do that without overdoing it?

  • Marketers' Choice: Run With the Big Dogs, or Stay on the Porch

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers need to establish and institutionalize the processes for drawing and communicating Marketing's impact, consistently and repeatedly. That means running with the "big dogs" in Finance, Sales, and the chief executive's seat... and speaking their language, and framing decisions in their terminology.

  • Earning Customer Raves: Make These Five Decisions, and Customers Will Grow Your Business for You

    Article

    CONTENT TYPE: Article | TOPIC: None

    When you make decisions that respect and honor customers, you will earn their admiration and, eventually, their love. Then customers will begin to grow your business for you.

  • Protecting Corporate Brands One Keystroke at a Time

    Article

    CONTENT TYPE: Article | TOPIC: None

    Brand identity is one of the most valuable assets that all organizations—from healthcare providers to financial institutions—seek to protect. But the ease of employee access to the Internet from the office exposes the corporate network, which is your brand identity online, to every website your employee visits.

  • Facebook Pages' Use Patterns Studied

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully three-quarters (77%) of Facebook pages––public pages set up by brands, media outlets, and celebrities––have fewer than 1,000 fans and only 4% of Facebook pages have more than 10,000 fans, according to a study by Sysomos.

  • Online Holiday Shopping Grows 4%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Online spending during the first 34 days of the November-December 2009 holiday season reached $15.3 billion, an increase of 4% compared with the same period last year, with large online retailers benefiting most from that growth, according to comScore.

  • Geotargeted Ads to Reach $1.9B in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    By 2013, the geotargeted display advertising market is forecast to reach $1.9 billion, up from the $879 million spent on banners in 2008—a compound annual growth rate (CAGR) of 16%—according to BIA/Kelsey.

  • B2B Media Platform Q3 Revenues Down

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Signaling continued restraint in marketing spending, the revenue for three key B2B media platforms declined during the third quarter of 2009 at approximately the same rates as during the first half of the year, according to American Business Media's Business Information Network.

  • Senior Execs Continue Shift to Online Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Since 2003, senior executives have steadily increased their use of electronic media—so much so, that as of 2009 80% say within five years they will be consuming over half of their work-related media online and 60% say the same for leisure media, according to a Decision Dynamics Survey cosponsored by The Financial Times and Doremus.

  • Inc 500 Succeeding With Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Business leaders among the Inc 500, an elite group of the nation's fastest-growing private companies, consider social media a central part of their marketing strategy, according to a recent study by the Center for Marketing Research at the University of Massachusetts at Dartmouth.

  • Travel Outlook Mixed into 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even as business travel shows small signs of improving, leisure travel is expected to remain weak through early 2010 as concerns over household budgets dampen consumer spending, according to the travelhorizons survey, cosponsored by Ypartnership and the US Travel Association.

  • Room for Improvement in Advertising ROI

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    With today's increasingly price-conscious consumers, there is ample room for improvement in advertising efficiency: The ratio of average short-term return on marketing investment––sales within three months of media execution––is $1.09 for each dollar spent, according to a recent study by Nielsen.

  • Marketers to Invest in Email, Social Media in 2010

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Businesses are gearing up to increase their marketing spend on email marketing and social media in 2010, making those the top two areas of marketing investment in 2010, according to the just-released 2010 Marketing Trends Survey by StrongMail Systems.

  • Irrelevant E-communications Alienate Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email marketers who send irrelevant content and random mass mailings run the risk of losing subscribers, according to a survey from the Chief Marketing Officer (CMO) Council and InfoPrint Solutions Company.

  • Cyber Monday E-tail Traffic Down

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    On Cyber Monday 2009, the share of US visits to the top 500 retail websites fell 9% compared with last year, according to Experian Hitwise.

  • Bearing Bad News: Six Ways to Reduce the Sting When Your Message Stinks

    Article

    CONTENT TYPE: Article | TOPIC: None

    I can't promise you that by following these suggestions you'll recover from bankruptcy or resurrect your business. But you can move on with dignity. And, sometimes, when your organization faces its darkest hour, choosing dignity may be the best, last business decision you can make.