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  • TV Ads Less Effective, Budgets Shifting Online

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    CONTENT TYPE: Chart | TOPIC: None

    More than half of advertisers (62%) say traditional TV advertising is less effective than it used to be, and many plan to shift their attention––and budgets––away from traditional TV to social media, online video ads, and branded advertising, according to a survey from Forrester and the Association of National Advertisers (ANA).

  • Bing Searches Up 5% in January

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    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 71.49% of all US searches conducted in the four weeks ended Jan. 31, while Yahoo Search, Bing, and Ask.com received 14.57%, 9.37%, and 2.64%, respectively, according to Experian Hitwise.

  • Customer Acquisition Tops B2B Concerns

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    CONTENT TYPE: Chart | TOPIC: None

    During uncertain economic times, acquiring new business is the biggest challenge facing B2B companies: 38% of a small group of multichannel executives surveyed cite cost-effective customer acquisition as their highest concern this year, according to a recent survey from MeritDirect.

  • Stronger Brands Recover From Recession Faster

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    CONTENT TYPE: Chart | TOPIC: None

    The world's most valued brands are recovering from the recession faster than the Standard & Poor's 500 as a whole: the BrandZ* Top 100 brands have returned a 28% higher yield than the S&P 500, and are becoming profitable ahead of the market, according to Millward Brown.

  • Social Media Top Online Priority in 2010

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    CONTENT TYPE: Chart | TOPIC: None

    Most companies plan to invest heavily in social media this year: Nearly three-quarters (73.5%) say social media as part of their overall interactive strategy is either a new priority or more of a focus than it was in 2009, according to a new survey from ISITE Design.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Six Keys to Writing a Great Proposal

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Looking for ways to create a proposal that sets you and your company favorably apart? Ways that capture the great things you have to offer? Here are six suggested best-practices intended to not only maximize your chances to stand out and land the job but also manage the risks.

  • Innovation Matters: Balancing Sustained vs. Disruptive Innovation

    Article

    CONTENT TYPE: Article | TOPIC: None

    While we struggle to emerge from a full-blown recession, marketers know all too well that advertising and (unfortunately) innovation are the first budgets that are most likely to get cut. So how can marketers continue to innovate?

  • 50% Click-Through Rates? Yes, You Can!

    Article

    CONTENT TYPE: Article | TOPIC: None

    You'd think that to get half of your subscribers to click through, you might have to give away a million dollars every month. Publishers Clearing House actually does give away millions of dollars, but that wasn't enough on its own to earn a significantly higher-than-average response rate on its email promotions.

  • BJ Fogg: Persuading Customers via Social Media

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    CONTENT TYPE: Video | TOPIC: Social Media Marketing

    How marketers persuade customers has changed: Using new technologies, we can now combine interpersonal influence with mass media reach—the biggest advance in persuasion since radio.

  • Social Media Malware, Spam Up 70%

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The number of business reporting malware and spam attacks by cybercriminals on popular social networks rose sharply during 2009, posing a risk to users and the companies they work for, according to a report from Sophos.

  • 'Conversationalists' Climb Social Technographics Ladder

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media is not just for the young: 33% of online adults are Conversationalists—i.e., they post status updates at least once a week to social websites such as Facebook and Twitter—according to a study from Forrester Research.

  • Mobile Coupons Attract Younger Consumers

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile couponing is still in its early stages, yet nearly two-thirds (66%) of younger adults (age 18-34) who own a mobile phone say they are at least somewhat likely to try receiving and redeeming bar-coded coupons via their mobile phones, compared with 46% of all adults who say the same, according to a survey from Honeywell.

  • Facebook Emerges as News-Content Provider

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    With users numbering in the hundreds of millions, Facebook is fast becoming an important online news-content provider: In January 2010, it accounted for 3.5% of upstream visits to sites in the News and Media category, surpassing Google News, which accounted for 1.39% of visits, according to Hitwise Intelligence.

  • HDTVs Could Reach 74% of Homes by 2012

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly two-thirds (62%) of US consumers have HDTVs in their home, and another 12% are looking to purchase one within the next two years, bringing the potential market penetration to nearly three out of four households (74%) in the US, according to a new study from ORC.

  • Americans Passionate About Music, OK With Ads

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    CONTENT TYPE: Chart | TOPIC: None

    Americans love their music: 72% of consumers surveyed consider themselves passionate about music,* and one-third (33%) say they "would give anything" to meet their music idols, according to a recent survey from Synovate.

  • Twitter Reveals iPad Sentiment

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Just two hours after Apple's January 27 announcement of the much-anticipated iPad, 71% of circulated tweets analyzed were favorable toward the iPad, up 21 percentage points from the 50% favorability recorded two hours before the announcement, according to a study from Attensity.

  • Email Delivery: 20% Don't Reach Inboxes

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one in five (19.8%) of permissioned commercial emails failed to reach US and Canadian subscribers during the second half of 2009, a slight improvement from the 20.7% recorded in the first half of the year, according to a new study from Return Path.

  • Unclear ROI Impedes Mobile Marketing

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    CONTENT TYPE: Chart | TOPIC: None

    Though most companies (75%) say mobile marketing is at least somewhat important to their marketing plans this year, many are still unsure about its practicality and ROI: 32% of marketers and business professionals cite not knowing how to make a business case as their biggest impediment to executing a mobile marketing campaign, and 29% cite the lack of clear analytics to measure ROI, according to a survey from R2integrated.

  • Online Searches for Life Insurance Up 15%

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers are using the Web more than ever to research insurance policies and request quotes: Searches containing the term "life insurance" grew to a record high of 16.6 million queries in 2009, up 15% from the previous year, according to a study from comScore.