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Despite signs of an economic recovery, most consumers are still spending money cautiously: Almost two-thirds of US adults (63%) say they have purchased more generic brands in the past six months to save money, while an additional 12% say they have considered doing so, according to a survey from Harris Interactive.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Nearly one-quarter (24%) of consumers say they regularly play games on social networking sites such as Facebook and MySpace––and contrary to prevailing stereotypes, the typical social gamer is a 43-year-old woman, according to a new survey from PopCap Games.

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Most consumers (85%) want free online content––and nearly eight in ten (79%) say they would stop using a website that introduced charges, presuming they could find the same information at no cost elsewhere, according to a survey from Nielsen.

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Local small and medium-sized businesses are applying social media to their ad plans: Nearly one-third (32%) of SMBs plan to use a page on a social networking site in the next year, and 39% plan to use customer-generated ratings or reviews on their website, according to a survey from BIA/Kelsey

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Most editors and reporters depend on social media as a source: 55% of print and Web journalists say social media is important or somewhat important for reporting and producing the stories they write, according to a survey conducted by George Washington University and Cision.

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More than 100 million people are actively using Facebook from their mobile devices every month, a 54% increase from the 65 million people who did so just six months ago, according to Facebook.

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Cross-promotional efforts can help companies spread the word as new online-marketing platforms are launched, boosting follower interest and opt-in. The following are 10 popular strategies that companies use to maximize their digital-marketing mix.

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After a difficult year and a dramatic pullback, credit card issuers regained their footing in the fourth quarter of 2009 and began to mail more offers: US households received a total of 398.5 million credit card offers during the quarter, 46% more than the 272.5 million offers received in the previous quarter, according to data from Synovate Mail Monitor.

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Despite the tough economic environment and unprecedented challenges to the industry, consumers' use of digital media climbed to new heights in 2009 as the Internet continued to evolve as an integral component of Americans' personal and professional lives, according to data from comScore.

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An estimated 10.3 billion online searches were conducted in the US in January, and Google Search accounted for 6.8 billion of them, or 66.3%, according to Nielsen. Yahoo Search, Bing, and AOL Search received 14.5%, 10.9%, and 2.5% of searches, respectively.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Baby Boomers' consumption of media has shifted dramatically to the Internet: 62% of Boomers (age 45-63) spent more time on the Internet in 2009 than they did the year before, and the majority of Boomers had joined Facebook within the previous six months, according to survey conducted by CPH Research on behalf of Continuum Crew.

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At a time when consumers are searching for value in every purchase, Amazon, Google and Bing, Expedia and Kayak, and Scottrade took highest honors in 2009, among online providers, for successfully engaging consumers and creating loyal customers in their respective categories, according to the 2010 Brand Keys Customer Loyalty Engagement Index (CLEI).

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Blogging has lost appeal for most teens and young adults in the past three years, but social networks such as Facebook and MySpace are more popular than ever, according to a new report from the Pew Internet & American Life Project.

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Among the 38 brands that ran TV commercials during the Super Bowl this year, 75% reported twice as many blog posts about their brands on Sunday, compared with levels on Sunday evenings over the previous six months, reports Radio Business Report, citing research from Prophesee, the social media arm of Interpublic Group's Initiative unit.

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Following four consecutive quarters of year-over-year declines, e-commerce spending grew 3% in the fourth quarter of 2009, to $39.0 billion, up from $38.1 billion in the third quarter of 2008, according to comScore.

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Consumer frustration with website performance during peak traffic times negatively affects business results: 78% of consumers have switched to a competitor's site due to poor Web performance during peak times, according to a new survey from Gomez.