FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • Bing Search Share Up Third Straight Month

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Microsoft's Bing for the third consecutive month increased its market share, accounting for 9.7% of US searches in the four weeks ending Feb. 27, up 4% from January, according to Experian Hitwise data. Meanwhile, uncontested search leader Google accounted for 71.0% of February searches, down 1% from the previous month.

  • Web-to-TV Viewing Growing Slowly

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The adoption of Web-to-TV viewing is in its early stages but is slowly gaining market traction: 24% of US households have a television connected to the Internet, and the most popular types of connections are via videogame consoles, Blue-Ray systems, and Internet TVs, according to a survey from Leichtman Research Group.

  • Online Video Viewing Edges Down in Jan.

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    A total of 32.4 billion videos were delivered to US Internet consumers in January 2010, down 2.5% from 33.2 billion in December, and nearly 173 million consumers watched online videos in January, down 2.8% from 178 million the previous month, according to comScore data.

  • Get a Speaking Gig: How Event Producers Decide Who Gets Onstage

    Article

    CONTENT TYPE: Article | TOPIC: None

    Getting speaking gigs can be a mysterious and frustrating process, particularly if you don't have much experience. You know the drill: Send pithy email offering yourself up (or copiously fill out online proposal form). Hit Send. Wait. Sound familiar? Here's how to get the green light.

  • How to Create Your Marketing Dashboard in Five Easy Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    You already know that a dashboard is an essential tool for improving (and proving) marketing effectiveness. These five steps will help you and your marketing team get started on the road to creating a dashboard that works for you.

  • When Best-Practices Aren't: Five Ways to Break the Rules of Email Marketing and Still Win the Game

    Article

    CONTENT TYPE: Article | TOPIC: None

    A best-practice is the generally preferred practice, one that will make your company more money, thus making your boss happy, which in turn will make you happy. If it were only that easy.

  • Branding in the Age of Social: Gaining Insight Through Research

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you have a clear picture of your organization's strengths and weaknesses, and of the opportunities and threats in the marketplace? Is your position vis-à-vis your competitors clear and compelling? Does anyone else in this vast universe know or care? What brand signals echo back from the noise in the social Web?

  • Hispanic Consumers an Untapped Opportunity

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although most US businesses recognize the growing influence of Hispanic consumers, over one-half (51%) of those surveyed don't market to Latino consumers in Spanish, and 82% have no plans to begin or increase existing efforts aimed at Hispanics in the next 12 months, according to a survey from Orci.

  • Online Security Concerns Rattle Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers are uneasy about the security of their personal information online: 61% of Americans say they are concerned about the amount and security of personal online data that can be accessed by search engines, such as Google or Bing, and 64% are concerned over the amount and security of personal online data that can be accessed by Internet service providers (ISPs), according to a new Financial Times/Harris Poll.

  • 3D Driving Digital Cinema Growth

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The number of digital cinema screens around the world reached 16,405 in 2009, up 86.4% from a year earlier, with further growth expected in 2010 as digital 3D pushes the market toward a 35mm-free cinema sector, according to Screen Digest.

  • CMOs to Ramp Up Hiring, Budgets; Double Social Media Spend

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Chief marketing officers at US companies are planning significant hiring and budget increases over the next two years as they remain optimistic about prospects for their companies and the economy, according to a survey conducted by Duke University and the American Marketing Association. Overall, CMOs expect marketing budgets to increase, on average, 5.9% in the next year, with social media emerging as a central component of Internet marketing strategies.

  • 18 Use Cases That Show Business How to Finally Put Customers First

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Over the last six months, I’ve been working closely with Ray Wang, who is well known as an expert in the Customer Relationship Management space. With my focus on social technologies, we did a deep dive on how our worlds are colliding into the trend of Social CRM.

  • Mobile Social Networking Surges

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-third (30.8%) of smartphone consumers accessed social networking sites via mobile browser as of January 2010, up 8.3 percentage points from 22.5% a year earlier, according to comScore.

  • Academy Awards Advertising: $711M Over Past Decade

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over the past 10 years (2000-2009), the Academy Awards ceremony has generated $711.2 million of advertising revenue, of which one-half (50.9%) has come from three industries—financial services, beverages, and automotive—according to Kantar Media.

  • Pew Profiles 'On-the-Go' Mobile News Consumers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Over one-third (37%) of adult cell phone owners are the "on-the-go" mobile news consumers—that is, voracious readers of online news who use their mobile phones to access news content more frequently, and from a greater number of news platforms, than the typical online news consumer—according to a survey from Pew.

  • US Ad Spending Down 9% in 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Advertisers spent an estimated $117 billion on US media in 2009, down 9% from the previous year—and continuing a trend of six consecutive quarters of negative growth in the ad industry, according to preliminary figures from Nielsen.

  • Marketing Execs Dish on Budgets, Social Media, and Favorite Gurus, Brands, Publications

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media is an essential marketing tool that most companies are embracing in 2010: 70% of senior marketing executives surveyed are planning new social media initiatives during the year, according to a new survey from Marketing Executives Networking Group (MENG) and Anderson Analytics.

  • Small Biz Adoption of Social Media Doubles

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Faced with a weak economy and reduced marketing budgets, many small businesses are fighting back with more creative—and less costly—approaches to marketing, including social media, according to a survey from Network Solutions and the University of Maryland's Smith School of Business.

  • Profiling Green Moms: What Marketers Need to Know

    Article

    CONTENT TYPE: Article | TOPIC: None

    We are in a perfect storm brought on by the economic downturn, emerging consumer interest in sustainability, and the power of social media. And whether for reasons of cost savings or family health, women who are moms, write blogs, and self-identify as "green" have exactly the motivation and conviction marketers need to understand right now.

  • Five Marketing Mistakes You Can Avoid by Using Cross-Channel Attribution

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cross-channel attribution is about assigning credit for marketing results to where credit is due. Most marketers and agencies either attribute all credit to the last touch point or have no way of attributing the credit in a meaningful manner. Here are the five common mistakes they make—and can avoid, by deploying cross-channel attribution techniques.