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Ask increased its market share for the fourth consecutive month, accounting for 3.44% of US searches in the four weeks ended March 27, 2010, up 21% from February, according to Experian Hitwise data.

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Though US Internet ad revenues were down 3.4% in 2009—to $22.7 billion from $23.4 billion in 2008—there are signs of an emergent recovery, the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers LLP (PwC) reported.

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Despite the buzz surrounding the iPhone and latest Android devices, the BlackBerry still leads in the smartphone content-download race: RIM's BlackBerry accounted for 63% of smartphone visits to Myxer's mobile content site in March 2010, up 5 percentage points from the 58% recorded a year earlier and outpacing Windows, Palm, webOS, Android, iPhone, and Symbian, according to Myxer.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

A brand's presence on a social media site not only engenders consumer loyalty but also affects consumers' likelihood to buy, according to a study conducted by Psychster Inc. for Allrecipes.com. Branded profiles on social sites tend to increase intent to purchase, especially when consumers can become fans of brands and add brand logos to their personal profile pages, the study found.

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Over the weekend of Apple's April 3 release of the iPad, 73% of circulated tweets were favorable toward the iPad, but 26% expressed disappointment that the iPad could not replace the iPhone, according to a study from Attensity.

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After hitting rock bottom during the height of corporate bailouts and the economic crisis, the public's perception of corporate America is bouncing back: The percentage of Americans who say the state of reputation of corporate America is "good" increased to 18% in 2009, up 6 percentage points from the 12% recorded a year earlier, and the first positive improvement in four years, according to the 2009 Harris Interactive RQ Study.

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The recession continues to ravage retailers: The downward trend of fewer shopping trips by consumers hit a new low in February 2010 with a 4% year-over-year decline in monthly all-outlet shopping trips, according to the Nielsen Company.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Consumer-based word-of-mouth (WOM) information is viewed as the most reliable source of information about brands on social networking sites: 38% of social networking users say posts from other consumers are most credible, followed by posts from brands themselves (32%), according to a survey from InSites Consulting.

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US Internet users who watch TV content online tolerate 6-7 minutes of online advertising per hour, substantially higher than the roughly four minutes of ads per hour currently delivered online as part of TV content, according to a comScore study of cross-platform TV content viewers.

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America's small business owners say business conditions are getting worse: After some upward trends for most of last summer and into the fall, the Discover Small Business Watch, a monthly index on the pulse of small business owners, measured 75.7 in March, down 9.2 points from February and back to the levels of a year ago, Discover reported.

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Most marketing executives cite email or search marketing as their company's top-performing advertising channel in 2009—39.4% and 23.6%, respectively—and over nine in ten (93.6%) say they plan to increase their budget allocation to digital marketing in the next five years, according to the Fourth Annual Marketing and Media Survey from Datran Media.

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Marking the beginning of a moderate recovery, worldwide advertising expenditure is forecast to grow 2.9% this year, an upward revision of nearly 2 percentage points from the 1% forecast issued in October 2009, according to Carat.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Twitter generated steady growth in tweet activity in the four months ended March 25, 2010, especially among consumers outside the US, while maintaining strong retention and stickiness among its new and veteran users, according to a study from Sysomos.

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In the face if a weak economy and declining readership in the print space, the US newspaper industry generated an estimated $27.6 billion in total ad revenue in 2009, down 27.2% from the $37.8 billion recorded a year earlier, according to data issued by the Newspaper Association of America.

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The Conference Board Consumer Confidence Index, which had decreased in February, rebounded in March and now stands at 52.5 (1985=100), up from 46.4 in February, the Conference Board reported.