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Although one-half (52%) of small business owners say their business's economic situation is worse than it was 12 months earlier, almost three-quarters (73%) are optimistic about the future of their businesses, according to a February survey from Pitney Bowes.

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"Facebook" was the top search term in the US across three major search engines—Google, Yahoo, and Bing—in the four weeks ended March 27, 2010, according to Experian Hitwise.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Social media is here to stay: Though many business leaders say social media is somewhat "over-hyped," 63% disagree with the idea that it's a marketing fad and over 80% say social media tools can provide a valuable way to monitor and engage with customers, according to a survey from SmartBrief.

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Most consumer-facing websites (92%) in the US fail to fully protect their visitors from online fraud, even as growing numbers of businesses continue to deploy online safety measures, according to the Online Trust Alliance (OTA). Among the 1,200 domains of leading companies analyzed, only 8% earned a spot on the OTA Online Safety 2010 Honor Roll.

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The Conference Board Consumer Confidence Index, which had rebounded in March, increased further in April and now stands at 57.9 (1985=100), up from 52.3 in March—and at its highest reading since Sept. 2008 (61.4), the Conference Board reported.

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Managing multiple marketing campaigns across channels is a complex task: 49% of marketers who use cross-channel campaign management (CCCM) applications say coordinating communications across channels is the top challenge they expect to face in the next two years, followed by 48% who cite personalizing messages based on consumer behavior, according to a survey from Forrester.

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Companies that have access to a holistic view of customer data achieve better customer service and efficiency, improved loyalty, and more repeat business from their established customers, according to a study by Aberdeen Group and VeraCentra.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

A recent flurry of investor activity in group buying websites has helped to spur growth in the nascent category: Visits to social commerce and group buying sites for the week ended April 17, 2010 were 72 times greater than the equivalent week a year earlier, according to Experian's Hitwise Intelligence.

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Advertisers are warming up to online video as a means to reach targeted audiences: 56% of ad agency executives and media buyers say online video advertising is more effective or much more effective than other forms of advertising, and 83% say they are getting more value for their online video spend this year than they were last year, according to a survey from BrightRoll.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Online research is central to consumer shopping behavior: 50% of online shoppers say they conduct research online for at least one-half of their purchases, and 64% consistently read online reviews prior to making product purchase decisions, according to an e-tailing group and PowerReviews study slated for release in early May.

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Most Americans (63%) say having remote access to their digital files would make life easier—but concerns remain over the security of personal information, including email, pictures, and financial records, according to a Harris Poll.

CONTENT TYPE: Chart | TOPIC: Social Media Marketing

Homepage ads on Facebook that have social media context—that is, they include the names of users' friends who are already fans of the brand—are 4.0 times more likely than those that don't to increase purchase intent of a product or brand, twice as likely to increase awareness, and 1.6 times as likely to increase recall, according to a study conducted jointly by Nielsen and Facebook.

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Cell-phone texting has become the preferred channel of basic communication between teens and their friends, although calling is a close second: 54% of teens say they sent and received text messages daily in September 2009, up from the 38% some 18 months earlier, according to a survey from Pew.

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Marketers are doing a better job contributing to an organization's bottom line, but they are still more focused on managing metrics than managing performance, and most have yet to leverage insights from metrics and dashboards, according to a survey from VisionEdge Marketing in association with Marketo.

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Automaker discounts and incentives prompted millions of consumers to visit auto manufacturer sites in March 2010, while political news and information sites recorded sizeable gains in traffic as Americans tuned into the debate over healthcare reform, according to data from the comScore Media Metrix service.