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  • Good Money After Bad? Your Channel Partners and Your Co-Op Dollars

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The biggest challenge for a lot of distributed marketing organizations is that they don't have sufficient visibility into the co-op spending of their independent partners.

  • Eye-Tracking Study: How Consumers View Google Search Results for Hotels

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    The way consumers view Google results pages related to hotel searches has changed significantly over the past few years, according to recent research from Travel Tripper.

  • Traditional vs. Programmatic Media Buying [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Advertising & Promotions

    Programmatic ad buying can be more efficient than traditional ad buying, but what else do you need to know before making the switch? Check out this infographic to compare traditional media buying with programmatic media buying.

  • Retail Strategy Today: A Blended Online and In-Store Shopping Journey [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    Online and offline retail channels don't have to compete. Complementary digital and in-store experiences are vital to today's customer journey, giving consumers the best of both worlds—and the best returns to retailers.

  • Revitalizing a 150-Year-Old Brand: Simon Perkins of The Orvis Company on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Branding

    Simon Perkins, director of brand marketing at The Orvis Company, tells the story of how the oldest mail-order retailer in the United States evolved into an international outdoor lifestyle retailer with more than $340 million in annual sales.

  • The Highest-Spending E-Commerce Customers Are Seeing Stars—Star Ratings, That Is

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Star ratings are simple, but they have an immense effect. They increase social proof, boost word-of-mouth marketing, and improve the results of paid ads. And, most important, they influence purchases.

  • The 10 Highest-Paying Digital Marketing Jobs

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    Which jobs related to digital marketing and technology have the highest average annual salary ranges? Mondo, a national staffing agency, looked at recent US data for nearly 70,000 digital marketing and IT placements to find out.

  • How to Identify the Right Influencers to Market for Your Brand

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Not all influencers are the same. In fact, there are plenty of phonies and lame ducks out there. So how do you determine whether they can make a difference for your ROI? Here are three ways.

  • The Business Impact of Good Creative [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    Good creative can help drive more revenue, but what's a marketer to do when investing in creative is often a low priority? Check out this infographic to see the impact creative can have on successful marketing.

  • How Special Offers in Email Subject Lines Impact Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: Writing

    Emails from brands with special offers in their subject lines tend to underperform those without special offers in their subject lines, according to recent research from Yes Lifestyle Marketing.

  • Eight Simple SEO Mistakes Killing Your Content Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    Search engines want to show the world your content, but not if you've made mistakes that undermine the user experience and search engines' guidelines. So give them what they want by avoiding these eight common mistakes that content creators make.

  • E-Commerce SEO for Product Pages: A 17-Step Guide [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Websites

    The information included on your e-commerce product pages matters for SEO. Check out this easy-to-read 17-step guide to make sure your pages include all the recommended elements.

  • The Changing Content Preferences of B2B Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: Demand Generation

    B2B buyers say they are now paying more attention to the trustworthiness of content sources when evaluating products/services, according to recent research from Demand Gen Report and Uberflip.

  • #SocialSkim: LinkedIn Launches Trending Topics, Facebook Targets Snapchat: 11 Stories This Week

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Facebook undermines Snapchat, dives into politics and fundraising; LinkedIn launches trending topics; YouTube defends itself against big advertisers; best times to publish on LinkedIn; Facebook ad benchmarks for 18 industries; much more!

  • Four Ways to Use SIC and NAICS Codes to Boost Marketing Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    The SIC and NAICS classification systems were developed in an era of relatively little technology, but they provide a useful framework for the hundreds of industry verticals that manufacturing marketers address every day.

  • Social Media News and Milestones: 2016-2017 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Curious how social media has evolved in the past year? Hint: It's been a busy channel! Check out this timeline of social media's greatest hits from 2016 through early 2017.

  • Global Advertising Forecast for 2017 by Ad Medium and Region

    Chart

    CONTENT TYPE: Chart | TOPIC: Advertising & Promotions

    In 2017, brands will spend more on Internet advertising than on traditional television advertising—for the first time ever—according to a recent global ad spending forecast from Zenith.

  • Three Lessons From Top Mobile Shopping Apps: How Retailers Can Improve Customer Experience

    Article

    CONTENT TYPE: Article | TOPIC: Communications

    Even if consumers don't actually purchase via mobile, chances are mobile was a part of their customer journey. Here are three lessons from four top retail mobile apps to help you create mobile experiences your customers will love.

  • Five Ways to Conquer Local Marketing [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Strategy

    National and global marketers often find themselves working with local affiliates, from mom-and-pop shops to medium-sized businesses. No matter what your local strategy, use these tips to become a local marketing master.

  • The Value of a Happy Customer [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Customer Experience

    Nearly three-quarters (73%) of consumers say they are willing to spend more if they love a brand, according to recent research from Lithium and The Harris Poll.