Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

Whatever you think about our need for instant gratification, if you want your online business to succeed, you've got to play by the rules your customers set up.

CONTENT TYPE: Article | TOPIC: None

Many of today's trend reports sound like a bunch of research analysts backpedalling as fast as they can. Remember it wasn't too long ago when they were predicting that just about everyone would be buying just about everything on the Internet by 2005.

CONTENT TYPE: Article | TOPIC: None

I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials.

CONTENT TYPE: Article | TOPIC: None

Still out of cash..use your creativity! Here are some ideas to get you going.

CONTENT TYPE: Article | TOPIC: None

"When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience.

CONTENT TYPE: Article | TOPIC: None

Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers could do well to focus on.

CONTENT TYPE: Article | TOPIC: None

I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.

CONTENT TYPE: Article | TOPIC: None

You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility.

CONTENT TYPE: Article | TOPIC: None

Women buy 80% of today's consumer goods. So, how do you target this feminine segment of the buying population? Think soft. Think informative. Think gossip. But what else?

CONTENT TYPE: Article | TOPIC: Writing

Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.

CONTENT TYPE: Article | TOPIC: Writing

Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.

CONTENT TYPE: Article | TOPIC: None

Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much?

CONTENT TYPE: Article | TOPIC: Writing

When was the last time a passive pitch got your juices flowing? Can't think of one? Me neither! So purge the passive. Keep your customer center-stage. Think ACTIVE!

CONTENT TYPE: Article | TOPIC: None

Permission Marketing is the current jargon for the politically correct way to manage your customer relationships. Here's how to do your Permission Marketing with sensitivity, sense and style.

CONTENT TYPE: Article | TOPIC: None

Everyone says go global. But is what is global marketing anyway? And what do you really need to know in order to survive globally?

CONTENT TYPE: Article | TOPIC: None

It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the hills.

CONTENT TYPE: Article | TOPIC: None

Ever bought something on impulse? Well, it will take a lot of things to make true impulse buying happen on the web. What, you might ask? Read on.

CONTENT TYPE: Article | TOPIC: None

Some people say the sites that sell the best are the porn sites, and you could learn a thing or two from them. Bad logic plus a titillating topic to attract readers, despite information that is total nonsense.

CONTENT TYPE: Article | TOPIC: None

The wireless web is taking off and Skygo.com reports that web ads may work. Well, watch out for free-riding! Here's a story we ran last year that is still relevant.

CONTENT TYPE: Article | TOPIC: None

Looking for a formula that guarantees powerful and effective strategies in marketing, advertising and sales? The Grok has one for you here...using 5 simple letters.