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CONTENT TYPE: Article | TOPIC: Writing

In the rush to the virtual printing presses, marketers are making a lot of mistakes. Here are six you should correct right now.

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Here are some ideas about getting more out of your privacy page.

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Branding is not just about products and companies. Manage your personal brand and you can effectively lead others.

CONTENT TYPE: Article | TOPIC: Writing

Here’s how to write copy to nudge the brain in just the right way.

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Take a look at one possible future of trade shows. Why it's even available today (in case your current exhibition organizer doesn't satisfy your needs).

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The future has arrived. Dot-com mania, driven by prestalgia, was the sizzle. What will be the steak?

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There are lots of ways companies kill their brand names. It's easy. We'll show you how.

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You've heard about usability, and probably hoped your product or web site was usable. Learn what usability is really about, and how to put it into practice.

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You think you're dealing with a loyal customer? Dream on. Maybe it's just a series of one-night stands.

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A tidy collection of DON'Ts makes it hugely easier to catch yourself before you take an obvious misstep and tumble into email promotion oblivion.

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This question, like many marketing questions you have ('Is our new viral marketing effort causing our brand awareness to increase?', etc.) can only be answered using techniques grounded in science.

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Nailed your lists? Got an irresistible offer? Great. Here are 8 ways to make sure the copy does its job, too.

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The behemoths of corporate consultancy still pay "analysts" to write silly reports full of long words and outlandish predictions. Are consumers really going to shop as much as they say?

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If you want to learn how to keep your customers, you've first got to keep them noisy. Here's how you can make these complaining clients one of your biggest assets.

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How do you go back to selling cars, clothes and computers after the attacks on America?

CONTENT TYPE: Article | TOPIC: Writing

Each day, thousands of people are going online for the first time. "Great!" you might say. "That means more visitors to my site." But will it really?

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The behavior of consumers is complex, but there is a systematic set of steps you can take to help turn browsers into buyers. And it's useful on and off the web.

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The unique use of color can always attract attention - if you know how color affects people's emotions and moods. But how does color affect the mood of customers?

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Unlike parents, who know this instinctively, businesses often end up giving the same name to multiple (and widely differing) products without realizing the negative impact on the brand.

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When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing.