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CONTENT TYPE: Article | TOPIC: Writing

The nouns, verbs and adjectives, and even a splash of color can get your company really communicating.

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I guess I'd better do some marketing. Does that sound familiar? Then you're a binge marketer. And as doctors tell us, binging is rarely healthy.

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Over the years, celebrity endorsers have been involved in many different kinds of scandals, including illegal drug use, shoplifting, steroid use, posing in the nude, and being stabbed. What's a company to do?

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Can you add a little spice without burning your britches? Here's a recipe to get yourself cookin'.

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During tough times, should you continue advertising? Is it smart? Do your customers want to hear from you? Can you afford to keep talking?

CONTENT TYPE: Article | TOPIC: Writing

Looking for a reason to do a press release? Don't underuse this valuable resource. Here are 38 possible topics to get you going.

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Everybody talks about creating a dialog with their online customers. Follow these steps to develop the online dialog you've always wanted.

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In this economy that old excuse "We just can't afford it" might actually be the truth. Now, find out how to get around the truth.

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A creative brief is like a road map. But most briefs are simply a list of questions. That's not the way to do it. Want some new, better fitting briefs?

CONTENT TYPE: Article | TOPIC: Writing

Don't blind customers and prospects with your email newsletter. Use these ideas to develop the kind of content that will bind your customers instead.

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Trying to maintain a consistent brand image is hard. Don't just rely on your advertising, packaging, etc. A true brand communications program should also consist of these six steps.

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No matter how steep the odds, it's still possible to generate surprisingly good response rates and quality leads by making your lead-generation offer absolutely irresistible. Here's how.

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You don’t have to kill a tree to create an effective marketing plan. In fact, you can create a successful plan in just one day.

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There is a rhythm to a prospect's movement into customer that can be controlled through newsletter production. But you have to know how to move to the right beat.

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Many brainstorming sessions are not as productive as they could be. They are typically poorly conceived, planned or managed. Here's a proven way to get great ideas.

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How can you market your product to six billion people on the planet? Now that's a tall order. Here are 10 tips to get you going.

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Avoid the trap of trying to be all things to all people? While you're at it, beware of focusing only on price.

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You may think you already know the reason most managers fail. Just for fun, stop for a moment and come up with what you think is the number one reason. Then read on.

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Maximize your ROI by following these 5 steps, and build brand awareness at the same time.

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With sex, first you have to decide whether you want to do it. And if so, how far you want to go.