Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

The short answer is .... In a recent article in the NY Times called Tweeting Your Way to a . They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst

CONTENT TYPE: Article | TOPIC: None

Economist Jeff Rubin, author of Why your world is about to get a whole lot Oil and the end of was interviewed on CNN's "Your Money" this past weekend... and guess what? Our lives are about to change. "Our cars, our homes, our whole world has been getting bigger in the cheap-oil era. Now it is

CONTENT TYPE: Article | TOPIC: None

If you have never seen this web page - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today's customer contact History would tell us that just like the days when

CONTENT TYPE: Article | TOPIC: None

Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season. Nonetheless, numbers were down and every indicator pointed toward an even gloomier 2009. Perhaps the very profile of the retail environment has shifted as consumers settle in for what may be a protracted economic change. Here are some smart, manageable tips on how to survive through the second half of the 2009 buying season and keep your business on track.

CONTENT TYPE: Article | TOPIC: None

Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to your target audience. Or maybe at the end of a long research session, you realize that input from colleagues in the company's Ohio office was critical to your strategy, yet was overlooked in favor of input from more-assertive colleagues in the New York office. There are five major disconnects that consistently trip up strategy implementation.

CONTENT TYPE: Article | TOPIC: None

When it comes to email subject lines, the Golden Rule hasn't changed: Tell what's inside, don't sell what's inside. If you have something to sell or a message you want to get across, that subject line better be good... or else your prospects might head to a different neighborhood.

CONTENT TYPE: Article | TOPIC: None

If you're like most online marketers, you may not realize that some of the technologies that power your website can be critical tools for improving the effectiveness of your marketing efforts. For example, did you know that you can use data from your site-search solution to create emails with lists of popular products that match your customers' preferences? The result: stronger brand visibility, higher conversions, and a more engaging customer experience.

CONTENT TYPE: Article | TOPIC: None

Mashable , "Is social media making corporate Web sites irrelevant?" and points to a Facebook Page set up by Vitamin . Paul Dunay, in a recent MarketingProfs Daily Fix , asks,"With Facebook Pages, who needs a Following suit, I ask the question, should a Facebook Page be part of your online marketing strategy? Echoing the above

CONTENT TYPE: Article | TOPIC: None

How important is social media monitoring to your company? Do you feel your company is adequately measuring its social media campaigns? What are the biggest hurdles to this type of These are some of the survey questions we hope you'll help us answer as part of an upcoming special report MarketingProfs is putting together on social

CONTENT TYPE: Article | TOPIC: None

Breaking the Curse of the Corporate Perfectionist I knew I would struggle when I started blogging a few years ago. I blame my years of journalism work. Sentences had to be carefully crafted, and words chosen carefully. My first editor at BusinessWeek told me, "Magazine real estate is precious. Use it Now we live in a

CONTENT TYPE: Article | TOPIC: None

Since I'm fairly new on Twitter and still trying to sort it , an article in the current issue of Advertising Age caught my eye. "Michelob joins keg party at Twitter, but will its tweets draw heat?" asks the headline, while the subhead makes reference to the age-verification problems that added to Anheuser-Busch's decision to pull

CONTENT TYPE: Article | TOPIC: None

In this Marketing Over Coffee we discuss Google, Social Signals and Confirmed Opt-in..... all that and more in this Marketing Over Coffee, a weekly audio program sponsored by MarketingProfs that covers classic marketing tactics and what's new on the technology Direct Link to Show length SMX - Twitter & social signals are now mandatory for advanced

CONTENT TYPE: Article | TOPIC: None

Most of the data that is standard in email marketing reporting is of little value to executives. Very few executives give a hoot about opens and clicks. In fact, very few marketers even look at their email system reports I can't make this stuff !). Precisely because they aren't helpful in telling a story about how

CONTENT TYPE: Article | TOPIC: None

I just returned from The Twitter , held in Mountain View, CA, last week. BTW, despite indications to the contrary, it was the first Twitter for business conference. (Not exactly the same focus as , but business-centric The main takeaway for me is that Twitter IS a tool businesses should and will be There are ample