Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

In a blog post last week, Dell revealed that it has generated more than $2 million in revenue from @DellOutlet, one of its many Twitter sites. Late last year, there were some headlines about Dell crossing the $1 million mark via Twitter and it's only gotten bigger since How did they do it? With a coupon

CONTENT TYPE: Article | TOPIC: None

How do you know whether your lead-generation program is working and delivering a good ROI for the company? You may be doing some lead tracking to understand conversion rates and customer profitability, which is great. But the sales team will inevitably let Marketing know that (1) Marketing was just a small step in closing the sale so the sales team deserves the credit; (2) the sales team would have found and closed those leads anyway, so there is no incremental value; or (3) the leads are fine, but there is just never enough. We need reliable measurements to both prove and improve our marketing effectiveness.

CONTENT TYPE: Article | TOPIC: None

Search queries, the exact word or phrases a person types, are a vital clue into the objectives of the searcher and how valuable that person is to your business. Is each searcher relevant to you? Are all the search queries equally valuable? Can you write a single text ad that matches the intent of each of those queries and inspires searchers to click and convert? The answer, likely, is no. Yet, search queries don't play as prominent a role in paid-search management as they should, especially with Broad-match and Phrase-match campaigns.

CONTENT TYPE: Article | TOPIC: None

Have you heard this one? "All the research shows that companies that spend on marketing during a recession come out ahead of the competition as the economy rebounds." It's a catchy buzz phrase—and if people believe it, even better. But here's the thing: What research, exactly?

CONTENT TYPE: Article | TOPIC: None

It might sound counter-intuitive, but "sweating the small stuff" is actually a recipe for success. In fact, it can be one of best weapons in your business arsenal.

CONTENT TYPE: Article | TOPIC: None

Harris Interactive's latest EquiTrend study bears out conventional marketing wisdom in a recent MediaPost Poor Economy Heightens Brand . The when the economy turns sour, consumers "tighten their grip on brands they are loyal to; they don't run to the label with the lowest price." Couldn't have stated this more succinctly if I When the economy

CONTENT TYPE: Article | TOPIC: None

It's bad enough that society is already suffering from MDD (Media Deficit Disorder) .... a modern day, technology-led version of ADD. We can't seem to do any one particular task well anymore, because we're so busy juggling multiple things at the same time. Our attention spans have shrunk to the size of a newt. We can't

CONTENT TYPE: Article | TOPIC: None

Those of you who attended the MarketingProfs B2B this week got a chance to see Steven Berlin s Monday keynote. As it turns out, it was amazing timing, since Steven's cover on Time magazine debuted only a few days The cover featured a tweet Steven posted on Twitter about the cover story he wrote for Time,

CONTENT TYPE: Article | TOPIC: None

If you attended the MarketingProfs B2B earlier this week, and you blog about it, you could win a pass to our Digital Marketing Mixer this fall in We are looking for blog posts (both video and text) that talk about the 2009 B2B Forum in Boston, and will award special recognition to posts according to the

CONTENT TYPE: Article | TOPIC: None

Social marketing gives us that giddy combination of exciting and terrifying. Makes your heart thump. Some people think that email marketing by comparison is old-school and boring. I say there is nothing sexier than the high revenue and ROI from the email No need to take sides, my friends. Email and social marketing work best together,

CONTENT TYPE: Article | TOPIC: None

The short answer is .... In a recent article in the NY Times called Tweeting Your Way to a . They talk a lot about people who have found a new job Tweeting for an employer. Social Media roles are opening up in many firms and the Twitterati that have a combination of public relations, analyst

CONTENT TYPE: Article | TOPIC: None

Economist Jeff Rubin, author of Why your world is about to get a whole lot Oil and the end of was interviewed on CNN's "Your Money" this past weekend... and guess what? Our lives are about to change. "Our cars, our homes, our whole world has been getting bigger in the cheap-oil era. Now it is

CONTENT TYPE: Article | TOPIC: None

If you have never seen this web page - you should! With legions of Twitter-ers on staff - 432 to be exact - Zappos make customer service easy, decentralized, and inexpensive. But that begs the question - what impact will Twitter have on today's customer contact History would tell us that just like the days when

CONTENT TYPE: Article | TOPIC: None

Retailers did everything possible to attract buyers over the holidays. From educational sessions to discounts and coupons, and special offers, retailers used their ingenuity and marketing smarts to make the best of a dismal season. Nonetheless, numbers were down and every indicator pointed toward an even gloomier 2009. Perhaps the very profile of the retail environment has shifted as consumers settle in for what may be a protracted economic change. Here are some smart, manageable tips on how to survive through the second half of the 2009 buying season and keep your business on track.

CONTENT TYPE: Article | TOPIC: None

Disconnects are a big cause of strategy failure. You think you've communicated well, then find out you have—just not to your target audience. Or maybe at the end of a long research session, you realize that input from colleagues in the company's Ohio office was critical to your strategy, yet was overlooked in favor of input from more-assertive colleagues in the New York office. There are five major disconnects that consistently trip up strategy implementation.