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Marketers are finally beginning to understand how people use the Internet and are creating programs that synch up with their online habits.

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n the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department....

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Most companies spend their marketing budgets generating market awareness, but spend precious little equipping their sales force with the knowledge to sell.

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Are you afraid of alienating your customer with your marketing? Do you always feel like a stranger in their inboxes?

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To make it easy for customers to describe what you do, they must easily understand the “idea” of your company.

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It's easy to be a publisher on the Web. It's easy to lose a lot of money, too.

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Does your marketing stand out in the sea of information?

CONTENT TYPE: Article | TOPIC: Communications

Are you soliciting customer feedback? Are you listening to it carefully? Are you incorporating the feedback into your on and offline marketing communications? If you answered yes, yes and yes – you may be creating a cult brand.

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When you are planning strategically with any company--online or offline--it is useful to complete an analysis that takes into account not only your own business, but your competitor's businesses and the current business environment as well. Find out how a SWOT Analysis can help ...

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n 2003, it's time to jump into the trenches with the great unwashed: your sales people and your company's prospects.

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What’s your position in the marketplace?” raises a much more important and more difficult question: “Which marketplace?”

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hat’s more important than everyone in a company sharing the same "Big Picture," the same strategic vision?

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Jared challenges the assumption that there's one right approach to how your site looks and behaves.

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omen are launching businesses at twice the rate of men and becoming a major force both in the traditional and the new global e-business marketplace.

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Every surface in our landscape seems covered with an advertisement. It might be time to turn our talents and fierce advocacy against the noise, and start reclaiming bits and pieces of the "mental commons."

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Stability is a vital component of a healthy company. Here's how to communicate this to your marketplace in a powerful way.

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What a big year 2002 turned out to be. Many things happened worldwide that will affect our lives for a long time to come. What's it all mean for our industry?

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The more that a company shares its knowledge, the more valuable it becomes.

CONTENT TYPE: Article | TOPIC: Writing

Your newsletter content should of course be timing, relevant and compelling. Give it an edge by injecting some personality as well.

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Look critically at your planned marketing efforts this year. Are you doing all you can to ensure their success?