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  • 'Zappos and Amazon Sitting in a Tree...'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/zapposamazon.jpg

  • Hybrid Tactics of Social Media

    Article

    CONTENT TYPE: Article | TOPIC: None

    What does social media mean to you? I've asked that question to hundreds of people and two words run through most people and . However, more frequently I'm noticing marketing campaigns that are being called "social media" where the relationship aspect is not to be Today when I walked my dog Max, he stopped to play

  • Top Brands Engaged Online via Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.

  • Three Tips for Improving Your Business Blog

    Video

    CONTENT TYPE: Video | TOPIC: None

    Business blogging can do wonders for your bottom line. It can bring in more Web traffic, give you more exposure, allow you to tailor your company's message, and give you a platform for interacting with potential customers.

  • Starbucks Profit: Aided by Cost Cuts or Aided by Marketing?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/Starbucks.jpg

  • This Isn't Your Father's Publishing Model

    Article

    CONTENT TYPE: Article | TOPIC: None

    I've recently joined MarketingProfs as Research Director and I'd like to offer some insight to anyone interested in my take on digital media. I have worked in digital media research my whole career, but my father started out as a reporter for Time Magazine back in the 70s and has spent the last 20 years working

  • B2B Marketers Latching Onto Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers.

  • Note to CMO: Creating Trance States

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/Magician.jpg

  • Ways to Spend your Social Capital

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you read the last two blog posts on Social Search could it be a Google and When is Amazon go , you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and a buying

  • What Banner Ads Can Learn From Billboards

    Article

    CONTENT TYPE: Article | TOPIC: None

    Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright dumb content, creating an aversion to this otherwise effective form of advertising. In their design and potential effectiveness, banner ads are very similar to outdoor billboard advertisements. They have to be quick, catchy, and well planned out to be effective.

  • Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials

    Article

    CONTENT TYPE: Article | TOPIC: None

    What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it runs the risk of undermining its own potential.

  • Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional campaigns. Here, in Part 2, we'll talk about how to put your site search to work in even more ways to improve the return on your site-search investment and create a richer search experience for your customers. Thanks to Web 2.0 technologies and social media, it's easy to add content that showcases your products and helps build your brand.

  • Real Marketing Analytics for B2B Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads through the lead life cycle, which requires visibility into how you drive, track, and evaluate leads, and it requires the ability to determine when leads are "sales-ready" and when they are not.

  • Twitter Lessons from the Lunch Cart

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know that they should be engaging online, but they don't have the foggiest notion of how to do it.

  • Marketing Budgets Safe for Rest of 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels.

  • At Campbell's 'In the Soup' Means 'In the Chips'

    Article

    CONTENT TYPE: Article | TOPIC: None

    Executives are fond of iterating well-worn phrases that have become so overused, so trivialized, that they've been rendered meaningless. One of my "Our greatest asset is our employees." Wish I'd received a quarter every time I've heard that Having said that, the really smart companies take this very much to heart. Especially in times like these.

  • Pew Report: Internet Use in the Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet & American Life Project.

  • Chipotle's Hot Spot: The Vulnerability of Authenticity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/chipotles-pair.jpg

  • Creating Buzz: It's the Message AND the Medium

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/bee.jpg

  • Four in Ten Email Marketers Don't Test

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.