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Marketing can play a critical role in improving loyalty with the customers your company wants to keep. In fact, there are three specific areas where marketing can have a significant impact.

CONTENT TYPE: Article | TOPIC: Writing

Here are 10 rules for writing effective web content.

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If your company has a Web site, Mitch has some news for you: He visited your Web site and it looks like crap. He can’t use it. Worse yet, it may not even appear in his browser at all.

CONTENT TYPE: Article | TOPIC: Social Media Marketing

What words work in audio? Suzan has been hired to rewrite too many terrible audio scripts to feel confident that the uninitiated marcommer can achieve perfection -- without some help.

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With Barry Diller's latest purchase, Lendingtree.com, it’s time to look for a pattern in his purchases, and uncover some clues you might benefit from in developing your own Internet strategy.

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So, is PowerPoint quality meaningless or meaningful? You decide.

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Companies with a cause -- with a policy of making the world a better place -- often create emotional connections with customers. Those customers in turn tend to become its advocates and biggest supporters -- yes, its evangelists.

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o conduct meaningful response measurement and analysis, it is vital that you have a thorough, well thought-out plan for capturing and storing customer behavior data.

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he difference between a good presentation and a lousy one has nothing to do with slides.

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ven with small budgets, automakers are doing some pretty interesting stuff online. Read about one car maker's ever-growing commitment to the Internet.

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f your business sputters for any reason whatsoever, here is an excellent email tactic that you can use in your marketing.

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hy should you pay attention to the senior women's market? Because during the next 20 years, the number of 50+ Americans will grow by a whopping 40 million people.

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How do we develop channel marketing practices that might put some life back into the by-the-numbers effort characteristic of so many campaigns?

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even commandments for marketing and brand building are being chiseled onto new stone tablets. Following them...well, religiously (!) is now essential for compelling customers to embrace your brand.

CONTENT TYPE: Article | TOPIC: Advertising & Promotions

The advertising industry’s idea of what "integrated marketing" means continues to evolve. Where is this all heading?

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conomists and pundits are still reporting how bad the U.S. economy is, but Wal-Mart seems immune. How do they do it?

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Companies are often not true to themselves when they establish their brand. So where do you start? Following are some guidelines to help you establish and grow a believable brand that’s consistent with your company’s “true self.”

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efore those elusive sales prospects come beating down your door, be sure you have a plan in place to accelerate the sales cycle. Here are five ways to optimize the capture, management and conversion of those new leads.

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All types and sizes of companies are finding that a global approach to their business is imperative if they plan to keep their competitive edge and secure their future survival.

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If you divide your users into logical groups and then compare and contrast how they behave and what they do, you'll have more accurate, actionable information that actually means something.