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Just as it appears spam is going to render email completely useless, there is good news.

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The value of a promotional campaign does not have to start and end with sales. Identify the "hot spots" on your site and set up a tracking system.

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Writing by committee ends with too many words and too little focus, and it is a colossal waste of time. That is, unless....

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Branding has grown into far more than a marketing buzzword, as an increasing number of organizations recognize and value their brands as strategic assets that are built through deeds, not merely words or images.

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ow do we foster loyalty in a world full of product and price parity, and full of skeptics, cynics and other “freethinkers”?

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What practices constitute “screen-scraping”? Is “scraping” really illegal? What does this line of cases mean for your business?

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It makes sense that a company’s marketing messages, content and other output work to meet the needs of its sales reps and the requirements of the selling process, right? Unfortunately, this doesn’t always happen.

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Let's talk PDF newsletters. Yes, they sound retro. But a PDF printed out has heft, tangibility and a look of authority. And get this: Some publishers swear by them.

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Sun Tzu lived in northeastern China about 2500 years ago and was considered an expert in military strategy. Many successful leaders (like General Patton and GE's Jack Welch) follow his principles. Sun Tzu wrote about four areas that we could apply to the testing of marketing strategy: speed, strengths and weaknesses, alliances, and successful market capture.

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How do you keep a successful marketing process on an even keel when internal struggles threaten to shut it down altogether?

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The essence of branding is not an ad, logo, corporate identity, Web site, or brochure. Instead, the essence of branding is leaving the desired emotional imprint in the heart and mind of the consumer.

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So you’ve decided to conduct an online survey. Here are a few guidelines.

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Sales proposals can be your best branding and sales tool. But too often they are a boilerplate mishmash stitched together seconds before the FedEx pickup. And that's a shame.

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The final step in getting the "edge" is about how you communicate with each prospect and customer.

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Here are eight lessons women can learn from Seabiscuit, the horse that achieved greatness while captivating our imaginations.

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One of the many options available to promote a Web site on search engines is “paid inclusion.”

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Most marketing strategy is misguided. It’s not so much because the strategy’s not good, but because the strategists don’t drive their marketing strategy to Echo Point.

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A miraculous combination of events must occur for someone to visit a Web site. When it happens to yours, you have almost a sacred obligation to not waste her time by being irrelevant.

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ere's your peers’ best advice in the use of the controversial marketing tactic of telemarketing.

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his issue’s marketing dilemma does double duty by addressing two aspects of SWOT: How political hotbeds can be both an internal Weakness and an external Opportunity.