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  • Now a Major Motion Picture: 'What's a Mixer, Anyway?'

    Article

    CONTENT TYPE: Article | TOPIC: None

    A year ago, we held the first Digital Marketing near Scottsdale, Arizona. That first event proved to be so successful (and so much fun!) that we decided to make it an annual event. In fact, the second Digital Marketing Mixer takes place this month in We called the inaugural event a "Mixer" to set it apart

  • Consumers Dislike Behavioral Targeting

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most US adults (66%) do not want marketers to tailor advertisements to their interests, and only 47% appreciated getting targeted discounts.

  • Consumer Confidence at 1-Yr. High

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US consumer sentiment reached a 12-month high in October, according to the most recent results of the RBC CASH (Consumer Attitudes and Spending by Household) Index.

  • Companies Frown on Tweeting, Friending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Visiting social networks such as Facebook or Twitter except for clear business reasons is discouraged or outlawed outright at a majority of US workplaces.

  • Starbucks: Undercutting Its Own Brand?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/15thavenue.jpg

  • Google Performs 71% of Searches in September

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Google accounted for 71.08% of all US searches conducted in the four weeks ending Oct. 3, 2009, according to just released research. Yahoo Search, Bing, and Ask.com received 16.38%, 8.96%, and 2.56%, respectively.

  • Living Your Brand Includes Telephone Calls, Too!

    Article

    CONTENT TYPE: Article | TOPIC: None

    I had two crummy telephone experiences recently -- both to my home number and both leaving a poor brand impression. These telephone reps, who make and receive calls on behalf of their organizations, surely have plenty of influence on their brands. So why would organizations risk so much by placing poorly-trained staff so close to their

  • FTC Requires Bloggers to Come Clean

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    New FTC guidelines will affect marketers who use blogs, Facebook, Twitter, and the like for word-of-mouth and viral campaigns, starting Dec. 1.

  • Open Rates Up 18.2%, Says Epsilon

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Open rates for marketing emails are up 18.2% over open rates for 2Q08, with 14 of 16 industries tracked experiencing a YOY increase in this metric.

  • Live Together, Suffer Alone: Understanding the Cross-Channel Mix (and Why Yours May Not Be Working)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Today's marketers are challenged to implement multiple techniques—from search to affiliate to media advertising and more—to achieve different results. Each channel has its own set of rules, its own potential results, even its own manager (whether outsourced or in-house) to keep things running smoothly. Although, in theory, each channel can operate on its own, issues can arise when individual marketing channels operate in silos. With so many channels and so many rules, where's an advertiser to begin?

  • The Real Holy Grail of Professional Service Firm Marketing and Business-Development Effectiveness

    Article

    CONTENT TYPE: Article | TOPIC: None

    To grow revenue and market share, professional and B2B service firms keep looking for the business version of the Holy Grail in all the wrong places. All too often, those ballyhooed initiatives fail to deliver on the expectations of increased effectiveness in an enterprise's marketing and business-development efforts. So what DOES work?

  • Improving Campaign Deliverability for PC and Mobile Users

    Article

    CONTENT TYPE: Article | TOPIC: None

    All the time spent planning your campaigns seems like a waste if a large number of your email messages are not making it to your subscribers' inboxes. Moreover, the constant evolution of technology means more people are checking their email with their mobile devices. For email marketers, that means one thing: We have to keep up with the trends or face the reality that our emails will most likely go undelivered, unnoticed, or unread.

  • Problem Solved: How Do You Convince the Boss That It's Time to Go Social?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    There's nothing we love more than solutions—top-notch insights from top-of-the-line experts that help solve common marketing problems. Here's this week's solution, featuring SAS, which offers us a solution to the following problem: How does Marketing convince the CEO that it's time to embrace social media?

  • Integrating Social Into Traditional: 10 Tips For A Remarkable Blogger Event

    Article

    CONTENT TYPE: Article | TOPIC: None

    Http://www.mpdailyfix.com/images/lampshade2.jpg

  • What's the Best-Kept Secret for Marketing to Women?

    Article

    CONTENT TYPE: Article | TOPIC: None

    Why do women and men do what they do or say what they say? If marketing to women is a "science," this question gets to the "art" angle that may too often be neglected. Isn't it a bit ironic that marketers are most likely to use the route in reaching a market that really thinks and

  • IAB/PwC: 1H09 Online Ad Revenues Fall 5.3%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US Internet revenue for the first half of 2009 came in at $10.9 billion, down 5.3% from the same period in 2008, according to the IAB Internet Advertising Revenue Report.

  • Recession, Unemployment Drive Medical Site Traffic

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Although overall traffic declined slightly (-3%) to US websites in the health and medical category year-over-year from March 2008 to March 2009, health insurance sites experienced an 11% jump in volume.

  • Consumers Continue to Limit Spending

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Even if economists say the economic tide is turning, US consumers are skeptical, with two-thirds (67%) planning to decrease small-scale discretionary spending and very few planning big-ticket purchases.

  • Social Media Is #1 Challenge, Marketers Say

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Social media poses the greatest challenge to engaging customers today, according to a recent poll of more than 200 professional marketers.

  • Relevancy, Discounts Matter Most to Women

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Relevancy matters to women when receiving marketing communications. More than half (58%) of respondents in a recent survey said they want information that pertains to their lifestyle or relates to their recent purchases.