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Technology migration refers to the movement of customers from one (old) technological generation to another (new). But convincing customers to migrate can cause severe migraines for managers.

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Every successful business starts with a plan that details where the company expects to be in three to five years and broadly touches on how it will get there. An articulated communications strategy can help support your company’s efforts in meeting the goals of its business plan.

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Why is the average user’s performance on the Web still riddled with frustration and, well, unresolved and repeated errors?

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When an organization is trying to build a professional image, should it attempt to save money on professional printing by opting for lesser-quality color copies? Also this week: How do you develop a coherent Web marketing strategy?

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So, as the leader of a small business, how do you succeed in a dynamic world of increasing complexity with a much larger set of competitors?

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ne simple factor -- one little tweak -- will incite your customers to buy. Instead of confusing them, you'll be inspiring them.

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How will marketing play out in reality? How will your marketing goals materialize?

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Are marketers chasing rainbows in setting impossible objectives around sustained growth, brand differentiation, persuasive advertising, profit maximization and knowledge management?

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You’ve got to decide what your brand stands for, and communicate that value proposition effectively and repeatedly. It’s not good enough to just run a quality business—you’ve got to let everyone know what sets you apart from the pack.

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Now just a House vote and a presidential signature away from becoming law, the CAN-SPAM Act of 2003 merits some scrutiny by the online marketing industry to figure out whether the end of spam is in sight.

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hen you move offices, change leadership, merge with another company or completely redefine your product or service offering...how do you maintain customer loyalty?

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Voicemail messages typically have all the charm and immediacy of an airport announcement. The same problem frequently inflicts email autoresponders.

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What customers are looking for first and foremost is value—not the monetary kind of value, but value that impacts a person’s life.

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RSS is positioned to become a mainstream content delivery and consumption tool, but first a few things need to happen.

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hat can you do to differentiate yourself in this highly competitive environment?

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Are you worn out by the frenzied pace of change in our new economy? Well, welcome to the new world. Fundamental shifts in commerce and consumer psychology have permanently changed the competitive landscape for years to come.

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Making offers that get accepted is about listening and asking the questions that elicit vital information— knowing what your client really cares about.

CONTENT TYPE: Article | TOPIC: Writing

The fulcrum of this headline is the word “these.” You absolutely must read further to find out what the mistakes are.

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Holiday sales are expected to rise a whopping 22 percent over last year. What can you do to get a chunk of that cash? Also: How do you develop a coherent Web marketing strategy?

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The marketing approach that can carry you through these difficult economic times is built on the following five essentials.