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e received lots of comments about our recent article , “Fresh Eye for the Marketing Guy.” Many of you asked for examples of who is doing it “right.”

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hey may not be glamorous. But online forms are often the place where actual revenue is generated.

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When you have incongruous experiences with a brand, your desire to remain loyal to that brand wanes.

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ob-hunting has striking similarities to a marketing project.

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This issue’s dilemma asks: What does it take to close the knowledge-to-action gap in your workplace? Also: How do you convince a boss that it takes money to make money?

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Here's the second part in a series of how merchants can get more product content indexed and visible to Google’s massive user base, in order to sell products no marketing cost.

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Are you ready to start working together with your IT department?

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re you not able to identify where your leads are coming from? Can you not measure the value of your Web visitors?

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There is one question that every consultant, manager, or employee (or any person, for that matter) should be familiar with. It is a make-or-break question in terms of project success, relationship health, investment return, and product or service satisfaction.

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This is the year when Web content comes of age.

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ina is poised to become an economic superpower, profoundly affecting the globally competitive capabilities of small and multinational corporations alike.

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Innovative business leaders are waking up to the fact that successful brands are built by people. By creative employees, not robots. By loyal customers, not CRM systems. By committed partnerships, not relationships du jour. By visionary leaders, not those with a short-term focus.

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Weigh in with your own opinion: Do the 4 P’s still hold relevance in your world today? Also this week: Is it better to have more detailed data or less?

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Why wouldn’t the King of Usability want to tackle the greatest challenge of them all: Designing a beautiful AND usable Web site?

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Do you control your PowerPoint, or does PowerPoint control you?

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It’s important that you communicate what you do in ways that help your prospective client understand that you are a solution to his problem.

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As we get accustomed to the tools and the terminology, the prospect of tracking things online is no longer frightening. At least that was the case until November 20, 2003.

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A recent article in the Wall Street Journal explained that dolphins have “meta-cognitive” abilities. In other words, these dolphins (unlike many marketing professionals) will admit that there are things they don’t know.

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Ask yourself this question: If your intranet were shut down tomorrow, would your organization become less productive, or would it become more productive?

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You can be a member of MENSA, but success may still elude you. There are other ingredients that are essential to your success. That's where EQ comes in.