Search Our Marketing Resources

CONTENT TYPE: Article | TOPIC: None

You’ve decided to add Webinars to your marketing mix. But then come a number of big questions: What will entice customers to attend? When should we hold it? Who is the speaker? How and when do we promote it?

CONTENT TYPE: Article | TOPIC: None

Should the compensation of executives and middle management be tied to the success of marketing and sales efforts? Also this week: What's the best metric to track to measure the effectiveness of a Web site?

CONTENT TYPE: Article | TOPIC: Writing

What makes a great Web site is focus and clarity of purpose. Of course, that's easier said than done.

CONTENT TYPE: Article | TOPIC: None

What's the key to convincing customers that your card is different, and isn't just an extra thing to schlep in their wallets?

CONTENT TYPE: Article | TOPIC: None

These day, everyone wants instant answers, immediate gratification, and results yesterday. But the quickest path does not always pay off.

CONTENT TYPE: Article | TOPIC: None

This issue’s dilemma asks: How do you determine the best channel of distribution, when the options are many and your budget limited? Also this week: How does a company assess its CRM shortcomings?

CONTENT TYPE: Article | TOPIC: None

Branding is a beautiful thing—any business, regardless of size, can connect with consumers to cement a relationship.

CONTENT TYPE: Article | TOPIC: None

Here is the handy-dandy Sterne How-To Guide for measuring the success of your Web site.

CONTENT TYPE: Article | TOPIC: Writing

For publicity insiders, there’s a rhythm to generating coverage, based on the natural ebb and flow of the seasons.

CONTENT TYPE: Article | TOPIC: None

Teens are the consumers of today and of the future. When a brand connects with a teen, it could tap into a lifetime of loyalty.

CONTENT TYPE: Article | TOPIC: None

With Internet technology, are we any closer to knowing which of our advertising is effective and which is not? Also this week: How can we measure the effectiveness of a Web site?

CONTENT TYPE: Article | TOPIC: None

Too many executives pursue a branding campaign when it is positioning that is required.

CONTENT TYPE: Article | TOPIC: None

By actively managing the way you represent your skills and your achievements, you can boost your chances of getting ahead.

CONTENT TYPE: Article | TOPIC: None

Rely on these tactics for your next product launch.

CONTENT TYPE: Article | TOPIC: None

ow did Harley turn its bike business around from a sleepy brand to hot commodity?

CONTENT TYPE: Article | TOPIC: None

It takes something special to make your ad cut through the clutter.

CONTENT TYPE: Article | TOPIC: None

The CAN-SPAM Act may ensnare legitimate businesses as well, especially small businesses with no compliance experience.

CONTENT TYPE: Article | TOPIC: None

ow do you salvage your investment in CRM and realize real improvements in customer relations? Also: When the leadership team disagrees on the best approach to marketing.

CONTENT TYPE: Article | TOPIC: None

t might seem silly to think that being number one can actually be dangerous to the health of our businesses.

CONTENT TYPE: Article | TOPIC: None

There are no “five easy steps” to any aspect of marketing. Marketing is a craft, not a science, and there's no rules for it. Well… except for one.