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  • Online Video Now Playing in the C-Suite

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    CONTENT TYPE: Chart | TOPIC: None

    Online video is becoming more important as a source of business information and as a driver of work-related buying decisions among today's senior executives: 83% are watching more online video today than they were a year earlier and 65% say they have visited a vendor's website after watching a work-related video, according to a survey from Forbes Insights.

  • Six Ways Organic Search Can Make You Smarter About Your Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    In an Internet business environment that expects immediate results, online marketers have overlooked the power of SEO, or organic search, as a top revenue-generating channel. It can also teach you how to run your business in a smarter way.

  • Affluent Gen-Y Hooked on Social Media, Brands

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Digital media is trouncing traditional channels among up-and-coming Millennials: 81% of affluent Gen-Y adults use Facebook every day—roughly double the number who read newspaper content (45%) or watch TV (44%) daily, according to a new study by L2. Moreover, 45% of such consumers read at least one blog every day.

  • Facebook Top Search Term in 2010 (and Top Website, Too)

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    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the top-searched term overall in 2010—as it was in 2009—accounting for 2.11% of all searches, according to an Experian Hitwise analysis of the top 1,000 search terms for 2010. Moreover, Facebook was the top-visited website (for the first time) in 2010, accounting for 8.93% of all US visits, Experian found.

  • Senior Execs More Optimistic About Business Improving

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    CONTENT TYPE: Chart | TOPIC: None

    More than one-half of senior executives (56%) say they are optimistic about business prospects in their industries over the next six months, up 11 percentage points from the 45% who said so a year earlier, according to a survey from Doremus and The Financial Times.

  • Why 'Social Proof' Matters in Your Social-Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    When it comes to social marketing, there's power in numbers. Our thoughts and behavior patterns are shaped by the opinions and actions of others, especially those we know and respect. Find out how to grab and keep their attention by using "social proof."

  • Job-Market Secrets: How to Build Your Network in 12 Days

    Article

    CONTENT TYPE: Article | TOPIC: None

    Networking is the best job-search method and generates more than 80% of new hires. Constantly nurturing your relationships and strategically developing new contacts puts you on the inside track to plum job leads. Learn how to flesh out your network in just 12 days with these job-market secrets.

  • The Rise of Cloud Marketing: Empowering Marketing Innovation and Creating Massive Efficiencies

    Article

    CONTENT TYPE: Article | TOPIC: None

    Cloud computing is a transformative technology that is expected to have a revolutionary impact on the business of marketing. Learn how you can gain a competitive advantage using the three platforms of cloud computing.

  • Evolving the Customer Experience With Mobile Technology

    Article

    CONTENT TYPE: Article | TOPIC: None

    Retailers, marketers, and service providers are at an ideal point to capitalize on a massive opportunity to elevate the classic brick-and-mortar shopper experience by embracing emerging mobile technologies. Don't miss the opportunity to use these budding technologies to evolve the customer experience and boost profitability for your company.

  • Most Americans Oppose Behaviorally Targeted Ads

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    CONTENT TYPE: Chart | TOPIC: None

    Most online adults (61%) say they're aware advertisers use their online browsing history to target ads to them, and roughly two-thirds (67%) say they are opposed to such tactics, even if those tactics help keep Web content free, according to a survey from Gallup and USA Today.

  • Social Media Driving Sales Worldwide

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    CONTENT TYPE: Chart | TOPIC: None

    Nearly one-half of sales professionals worldwide (49%) say social media is important to their success, and among top-performing salespeople, more than two-thirds (65%) say social media is integral to their success, according to a survey from OgilvyOne.

  • Top 50 Online Properties by Ad Reach and Visits in November

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    CONTENT TYPE: Chart | TOPIC: None

    Yahoo Sites comprised the top-ranked Web property in November 2010 with 181.0 million unique visitors, followed by Google Sites with 178.7 million, Microsoft Sites with 175.7 million, and Facebook with 151.7 million, according to comScore Media Metrix service.

  • Holiday Shopping Ignites Growth at Retail Sites in November

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    CONTENT TYPE: Chart | TOPIC: None

    Americans flocked to online retail and coupon sites in November to take advantage of early deals and promotions as the holiday shopping season kicked off, according to data from the comScore Media Metrix service. Cyber Monday, the heaviest online spending day on record in the US, contributed a strong portion of traffic growth to retail and coupon sites.

  • Younger Execs Driving Mobile Use in C-Suite

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    CONTENT TYPE: Chart | TOPIC: None

    Today's business executives use a full array of electronic devices for work purposes, but next to the laptop, the smartphone is their device of choice, according to a new survey from Forbes Insights. Younger execs are leading the charge to mobile adoption, particularly in business-related buying, Web searching, and posting to social networking sites.

  • How to Avoid the Great Social Media Crash of 2011

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Warning: Social media may be heading for a big crash in 2011, and it could happen because businesses don't know how to measure the ROI of their social media campaigns. Find out how the Fortune 500 use social media, learn the three categories of social media measurement, and discover the one formula you need to dodge the Great Social Media Crash of 2011.

  • Mobile Marketing: Top 10 Technical Design Considerations

    Article

    CONTENT TYPE: Article | TOPIC: None

    Worldwide sales of mobile devices were reportedly up nearly 14% in the second quarter of 2010 over the previous year. As the mobile marketing space continues to balloon, keeping up doesn't have to be daunting. Here are 10 technological design issues you'll need to know about to stay ahead of the game.

  • Let Your Brand Shine at Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: None

    A company's communications strategy plays a key role in reinforcing brand identity. For many, that includes logos, brochures, online presence, public relations, advertising or packaging. But what about tradeshows? How often have you attended tradeshows on behalf of your client, noticed an exhibitor, and wondered: What exactly does this company do?

  • Why and How You Should Be Using Triggered Email, Part 3

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many marketers aren't using triggered-email campaigns efficiently and are missing the chance to maximize customer lifetime value. Learn how up-sell/cross-sell and reactivation campaigns can boost conversion.

  • Banner Ads Most Ignored on Web

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    CONTENT TYPE: Chart | TOPIC: None

    More than three in five Americans (63%) say they ignore or disregard Internet ads, according to a new Adweek Media/Harris Interactive Poll. Internet banner ads are the most ignored (43%), followed by search engine ads (20%).

  • Top 2% of Twitter Users Generate 58% of Tweets

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Nearly one-quarter of Twitter users (22.5%) account for 90% of all tweets posted on the popular microblogging site, while a small hard-core group of Twitter users (2.2%) account for over one-half (58.3%) of tweet activity, according to a study by Sysomos.