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  • What B2B Email Marketers Want to Improve Most

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Breaking through email clutter is a top priority for B2B email marketers: 66% say they are working to improve the relevancy of the content they deliver in email marketing programs, according to a report by BtoB Online titled B-to-B State of E-mail Marketing Best Practices..

  • The Real Reason Your Email Marketing Is Insufferable

    Article

    CONTENT TYPE: Article | TOPIC: None

    Many companies ditch email marketing because it doesn't yield results, but the truth is—it's underperforming because they don't care about it. Here's how you can give your email campaigns a little love, and watch them flourish.

  • SMB Twitter Use Doubles

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media has become an important marketing tool for small businesses, particularly younger firms: 32% of small-to-midsize businesses (SMBs) in operation for 0-6 years use Twitter, compared with just 7% of those in business for 11+ years, according to a report from BIA/Kelsey. Meanwhile, Twitter use among SMBs doubled, from 9% in 2009 to 19% in 2010.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 5)

    Article

    CONTENT TYPE: Article | TOPIC: None

    So far in our crash course on conversion, we covered the economics of conversion, why homepages aren't the best way to get results, and how to effectively use landing pages and calls to action to boost conversion. Our final installment covers page optimization and testing.

  • Younger Generations Using Social Channels to Find Websites

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    CONTENT TYPE: Chart | TOPIC: None

    Though natural search engine results drive the most website traffic, online consumers are increasingly using emerging channels to navigate to websites, with social media having the greatest influence on younger generations, according to a report by Forrester.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 4)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Previously in our five-day crash course on conversion, we covered why homepages aren't the best choice for conversion success. Now, learn the five benefits of landing pages—and how to keep ad-to-page message alignment.

  • Social Sign-In Favored Over Traditional Web Registration

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    CONTENT TYPE: Chart | TOPIC: None

    Consumers are frustrated with online registration: When required to register or create an account at a website, only 25% do so, whereas 75% leave the site; 66% say social sign-in would be a good alternative, according to a new study by Janrain.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 3)

    Article

    CONTENT TYPE: Article | TOPIC: None

    In part three of our five-day crash course on conversion, you'll learn why your homepage is likely not the right choice for conversion success—and four reasons why you might want to forego using it as your landing page.

  • Mobile Web Traffic to E-commerce Sites Surges 300%

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    CONTENT TYPE: Chart | TOPIC: None

    Mobile Web traffic to high-traffic e-commerce sites grew more than 300% during the 2010 online holiday shopping season over levels registered during the same period a year earlier, according to a report by Conductor.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 2)

    Article

    CONTENT TYPE: Article | TOPIC: None

    How do people convert? In simple terms, they interact at a designated conversion point. They do this—and are triggered to do this—by a call to action. In part two of our five-day crash course in conversion, learn how to effectively use a call to action.

  • Social Networking: Fastest-Growing Mobile Content Category

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Driven primarily by Facebook, social networking is the fastest-growing mobile content category in the US: Nearly 58 million mobile subscribers accessed a social networking site at least monthly via mobile device as of December 2010, up 56% from the previous year, according to a report by comScore.

  • Clicking Me Softly: A Five-Day Crash Course in Conversion (Day 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Conversion is the mechanism and process of pouring targeted consumers into, through, and out the other side of the marketing funnel. That is the essence of "Clicking Me Softly." Convince, don't coerce. Guide, don't deceive. In day one of this crash course, we'll explore the economics of conversion.

  • Top 50 Social Brands: eBay Beats Apple, Google

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    eBay clinched the No. 1 spot among the top 50 ranking of social brands, for most effectively and consistently engaging customers via social media channels, according to Alterian's inaugural Social Media Reputation (SMR) Index. Apple was second on the list, followed by Google, BlackBerry, and Amazon.

  • Rebalance B2B Marketing Budgets to Maximize Sales

    Article

    CONTENT TYPE: Article | TOPIC: None

    Rebalancing your marketing investments is the way to sustainable, predictable, and profitable growth. That's why it's crucial to analyze where your budgets are going and identify where the biggest returns on spend are.

  • Marketers Up Spending on Digital, Social in 2011

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Driven by changes in consumer behavior and competitive forces, 80% of marketers say they plan to increase the volume of digital projects in 2011, with much of those investments focused on corporate websites and social technologies, according to a survey from AnswerLab.

  • KPIs Provide Insight to Influence Success and Strategy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Effective marketing-measurement helps companies guide scenario modeling, planning, and investments. Establishing key performance indicators (KPIs) is an integral part of such an initiative. Find your KPIs with these four steps.

  • Google Tops Online Video Property in January

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    CONTENT TYPE: Chart | TOPIC: None

    Some 171 million US Internet users watched online video in January 2011, engaging in nearly 4.9 billion viewer sessions during the month, according to comScore Video Metrix. Google Sites, driven primarily by viewing at YouTube, was the top video content property, attracting 144.1 million unique viewers, followed by Vevo with 51.0 million.

  • List Segmentation: Why It's Important and How to Do It

    Article

    CONTENT TYPE: Article | TOPIC: None

    List segmentation increases the relevancy of your email messages—resulting in higher open and click-through rates and increased sales. Not sure how to get started? Here are eight factors to consider when segmenting customers.

  • E-tail Marketing: Is Social Media Worth the Cost?

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    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Social media still trails traditional marketing channels such as email in driving traffic to retail websites; however, customers who visit top retail sites because of a social media interaction are highly likely to purchase, according to a study by Foresee Results.

  • How to Activate Viral Campaigns (or Why Social and Sharing Are Not the Same)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Simply slapping up social media content and hoping it works to build brand awareness and drive sales is not enough: "Social" is not the same as "sharing." And social content works best when it's shared. Here's how you can activate viral sharing of your content.