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  • 15 Lead Magnets (Plus 7 Best-Practices) to Help You Capture and Convert

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    Is your business throwing Web traffic in the trash? If you're not capturing the traffic you spend big bucks to get, it's time to re-evaluate your lead-capture strategy by looking at the effectiveness of your lead magnets.

  • Social Marketing Going Mainstream, but Experimenting Is Still Key

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Brand managers are split on the current state of social marketing in their organizations: 50.8% say marketing via social media is already mainstream or will become so by the end of 2012, but nearly an equal proportion (49.2%) say social marketing will likely still be characterized by continued experimentation by the year-end, according to a report by the 2012 Pivot Conference and Brian Solis.

  • How Not to Craft a Professional Bio

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    How effective is your professional bio at building reputation, gaining clients, and generating income? Here are five detailed critiques of real-life professional bios that'll help you avoid common pitfalls in your own bios.

  • Social Media Chatter Reveals Mobile Shoppers' Frustrations

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many consumers are unhappy with recent mobile shopping experiences, according to study by Tealeaf; among social media conversations related to mobile shopping over the Thanksgiving weekend of 2011, 58% expressed praise for mobile commerce, but 41% reflected frustration with mobile experiences.

  • What Every New Business Should Know About Google's Ranking of Names

    Article

    CONTENT TYPE: Article | TOPIC: None

    Picking your brand name is crucial, and making sure that it's Google-friendly is even more important. Before you choose your brand name, learn three major facts about how Google rates and ranks personal and business names.

  • Corporate Marketers Shifting Spend to Branded Content

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than three-quarters of US corporate marketers say they are aggressively (16%) or moderately (62%) shifting spending from traditional marketing to branded-content marketing, according to a study by the Custom Content Council (CCC) in partnership with ContentWise.

  • Six Steps for Rebuilding Your Brand After a Crisis

    Article

    CONTENT TYPE: Article | TOPIC: Public Relations

    It's amazing how quickly a brand can find itself in a crisis, struggling to salvage its reputation. But your brand doesn't have to suffer. Learn six steps to take—before and after a crisis—that'll help rebuild customer confidence.

  • Most Marketers Can't Measure ROI of SEO, Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than four in five marketing executives (82%) say they expect campaigns to be measured, yet few can effectively evaluate the ROI of key channels such as public relations (18%), search engine optimization (24%), and social media (26%), according to a survey from Ifbyphone.

  • Marketing Smarts Podcast: How Will This Brand Live and Breathe?

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    In this week's Marketing Smart's podcast, writer and social media manager Shannon Paul discusses the elements of a social strategy, the keys to effective content marketing, and the art of "being human."

  • Use QR Codes so You Don't Get Thrown Away After Tradeshows

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to leave a lasting impact on tradeshow attendees? Go mobile. Learn three ways to maximize your tradeshow success using QR codes—and five key considerations for using them most effectively.

  • Local Business Marketing: Daily Deals Up; Facebook Ads Slowing

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Group deals are gaining popularity among local businesses: 12% of surveyed local merchants say they have offered a group-deal promotion, up 33% (3 percentage points) from the 9% who said so in June 2011, according to the seventh annual MerchantCircle Confidence Index.

  • Four Event Marketing Predictions for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Tablets, social media, QR codes, and hybrid events all redefined tradeshow and event marketing in 2011, but what will 2012 bring? How can marketers embrace the latest trends to make their events more exciting and engaging?

  • Marketers to Integrate Social Media and Email in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than two-thirds of business leaders (68%) say they plan to integrate social media with their email marketing efforts in 2012, and 44% plan to integrate mobile with email, according to a survey from StrongMail.

  • Why Predictive Modeling Is Hot... and Five Things You Should Know to Do It Well

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want to better predict the relationship between marketing inputs and customer behavior, predictive modeling may be your answer. Here are five essential tips to consider before you get started.

  • Android and iOS Rule US Mobile Apps Market

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers who own Apple iPhones and Google Android devices together constitute the majority of the smartphone and mobile app user segments in the US, according to new data from Nielsen.

  • The Evolution of Marketing Agencies and Consultancies

    Article

    CONTENT TYPE: Article | TOPIC: None

    The marketing agency ecosystem is evolving because of changes in customer behavior and advances in technology. Is your firm keeping up? Learn 10 key considerations for transforming your organization.

  • Email Viewership Report: Opens via iPad Up 73%

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile email viewership is climbing: Some 23% of email messages were viewed via mobile devices* during the six months ended September 2011, up 34% from the previous six-month period, according to study by Return Path, which also found that Monday is the worst day of the week for mobile email viewership.

  • Five Quick Checks for Transforming Your AdWords Account in Less Than an Hour

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you want to improve the performance of your Google AdWords campaigns? Here are five quick checks that'll help you gain valuable insights into your campaigns—and save you money.

  • 'Coupon' Most Engaging Keyword on Facebook for Holiday Shoppers

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among Facebook wall posts related to Black Friday (Nov 25) and Cyber Monday (Nov 28) in 2011, those containing the word "coupon" were far more engaging than other posts about the year's most celebrated shopping days, according to a report by Buddy Media, which explores how brands used Facebook during the month of November to spread the word about holiday shopping.

  • Marketing Smarts Podcast: Calculating the ROI of Social Media

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    How can you convince the C-suite of the value of your social media efforts? The key is to translate social media metrics into "core metrics your company is already measuring," Marketing Smarts guest Nichole Kelly says.