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  • Case Study: Why Targeting by Level of Engagement Works

    Article

    CONTENT TYPE: Article | TOPIC: None

    The words "engagement" and "hypertargeting" are practically everywhere, but what happens when you combine the two? Learn how one company ran a diverse campaign that captured the interest of core, active, and casual fans.

  • Tech Paid-Search Spending Exceeds Forecast

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Paid-search spending among high-tech and consumer-electronics advertisers grew 28% in the fourth quarter of 2011 over the same quarter a year earlier, and up 7% over strong spending in 3Q11, according to a report by Covario.

  • How to Streamline Site Navigation to Attract and Retain Customers

    Article

    CONTENT TYPE: Article | TOPIC: None

    A website with poorly designed navigation can frustrate your visitors, cost you sales, and hurt your reputation. Learn how to enhance your site's navigation to showcase your content—and keep your customers coming back.

  • Social Media for Beautiful Things: Pinterest Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Visits to the invitation-only social networking site Pinterest skyrocketed in the second half of 2011, reaching 11.0 million as of December 17, up nearly 40 times the level recorded six months earlier, according to data from Experian Hitwise.

  • Seven Tips for Forging an Appropriate Online Apology

    Article

    CONTENT TYPE: Article | TOPIC: None

    Despite best efforts, mistakes happen to every small business at some point. The key is not to panic, but to apologize to customers—the right way—and assure them that you are still worthy of their trust, confidence, and respect.

  • Why Search Marketers Are Grabbing the Long Tail

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Many marketers approach SEO by targeting the keywords in their industries with the largest monthly search volumes, but they often neglect the "long-tail" or low volume keywords, which when combined with multiple keywords can total, or exceed, the volume of the one desirable search term, according to a study by Conductor.

  • Marketing Smarts Podcast: Mobile Marketing's New Frontier

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Whenever we present content on mobile marketing, we get the question: What are the B2B applications? I've often wondered if B2B marketers could be thinking about mobile—specifically, mobile apps—in other ways.

  • Personal Branding Trends for 2012 (Part 1)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Over the years, personal branding has proven to be an effective technique for enabling career success. But how we build our brands is evolving. Learn six personal branding trends for 2012 that'll help keep you ahead of the pack.

  • Facebook Top Search Term and Top Website of 2011

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Facebook was the most popular search term and the most popular website in the US in 2011, according to an Experian Hitwise analysis of the top 1,000 search terms for 2011.

  • The Email Marketer's Success Kit: Five Trends for 2012

    Article

    CONTENT TYPE: Article | TOPIC: None

    Now that 2011 is in our rearview mirrors, it's time to focus on 2012. Though the email marketing environment shifts especially swiftly, five dominating trends from 2011 will continue to reign this year.

  • IT, Marketing More Critical to Business Strategy in 2012

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite continued business volatility, global executives plan to increase corporate spending cautiously in 2012—particularly the areas of IT (information technology) and marketing—according to a survey conducted by Doremus and the Financial Times.

  • Managing Chaos: The Marketing Approach

    Article

    CONTENT TYPE: Article | TOPIC: None

    Nowadays, the marketer's world is chaotic and cluttered. Effectively meeting a myriad of demands can seem impossible. That's why connected marketing solutions are critical to success in today's marketing landscape.

  • Google+ Pages Gaining on Facebook Among Top Brands

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    More than three-quarters (77%) of the Top 100 global brands had a Google+ page as of December 19, 2011, up 16 percentage points from the 61% that did so a month earlier, according to research by BrightEdge Technologies.

  • Four Ways to Make Local Deals Work

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are your daily deals promotions hurting your bottom line? It doesn't have to be that way. Here are four key tips for using daily deals to boost awareness, gain and maintain customers, and get results.

  • How Americans Use Social Media, and Why They 'Friend'

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Americans are using social media—online forums, blogs, and social networks—to conduct a huge variety of every-day activities, from professional networking and consumer products research to entertainment and dating, according to a survey from NM Incite.

  • Eight Ways to Segment Link Prospects

    Article

    CONTENT TYPE: Article | TOPIC: None

    Link building is probably the most difficult aspect of SEO. Quality links that bring results are hard to get... unless you have a link-building strategy that targets specific, meaningful market segments.

  • What Marketers Don't Get About Social Media Audiences

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    There appears to be a disconnect between what marketers think consumers want from social media and what consumers actually want: Most senior marketers say consumers "want to be heard," but consumers say they want exclusive offers in exchange for interaction, according to a report by the CMO Council.

  • Marketing Smarts Podcast: Have You Killed an Innovation Today?

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    It's not always clear that the organizations that call for innovation actually want it. In this episode of Marketing Smarts, professor and author Dave Owens discusses the constraints that hamper creative thinking—and kill innovation.

  • Eight Common Mistakes of Promotional Marketing

    Article

    CONTENT TYPE: Article | TOPIC: None

    Sometimes promotions work, and sometimes they bomb. But what makes a promotion tank? Here are eight deadly sins that companies commit—and that you should avoid—when planning and executing promotions.

  • Free Shipping Day Drives Holiday E-tail Sales to $30.9B

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    US retail e-commerce spending for the first 46 days of the November-December 2011 holiday season reached $30.9 billion, up 15% from the corresponding days in 2010, according to data from comScore.