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  • Are You Wasting Your Time on Twitter? Four Ways to Make It Count

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    You've sent your tweet out into the giant black hole that's the Twitter stream. Now what? Is the time you devote to marketing via Twitter paying off? If so, how? Here's how to make sure you get more out of Twitter.

  • Is Your Data Any Good? Six Questions to Help Score Your Data Resources

    Article

    CONTENT TYPE: Article | TOPIC: None

    Are all your data sources worth the investment of time and money? These six questions will help you determine which sources produce the best data for your business.

  • What Makes an Ad Go Viral Online?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Why do some video advertisements get millions of online shares, whereas others barely get any? A report from Unruly examines which television ads from the most recent Super Bowl performed well online, and which did not.

  • A Day in the Life of a Marketer: Take Our Poll

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    You could win a $100 Amazon gift card just for giving us a glimpse into what your day looks like as a marketer.

  • Improve Success by Adopting These Three KPI Categories

    Article

    CONTENT TYPE: Article | TOPIC: None

    Outdoor sports are in full swing, and even athletes who aren't planning to compete are honing their workouts. Which made me realize that three key metrics categories we apply in sports also apply to marketing.

  • Finding a Place for People in Marketing Automation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Automation presents important opportunities for marketers. But organizations that ignore the role that human beings play in the marketing automation process risk leaving both money and market share on the table.

  • #SocialSkim: LinkedIn vs. Klout, Facebook Likes Shazam, Disruptive Marketing, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week, the old makes itself new again. See how LinkedIn plans to out-clout Klout, which of Facebook's new features are Shazam-like, how Sesame Street feels about selfies, and what you can learn about disrupting industry-standard marketing… from a porn website. (Don't worry, it's totally SFW. Which is kinda the point.)

  • Which Marketing Offers Motivate Travelers?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Asked what would make them book a vacation more quickly, 42% of travelers surveyed say they would do so for a best-price guarantee and 23% say they would do so for a $100 cash reward.

  • The Top Six Languages for Business

    Article

    CONTENT TYPE: Article | TOPIC: None

    Do you have an e-commerce site but you're not sure which languages to feature on it? Check out the following top six languages most likely to generate business.

  • Four Steps to AdWords Call Tracking

    Article

    CONTENT TYPE: Article | TOPIC: None

    How can you make sure that search engine marketing is driving business to you? The next evolution in SEM—call tracking—will improve your paid search conversion rate and maximize efficiency.

  • Eye-Tracking Study: How Recruiters View Resumes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent study by TheLadders.

  • Requiem for a Lead: How to Focus on the Most Important KPI

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is of course the most important KPI for any business.

  • Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.

  • Best-Practices for Selecting Content Marketing Software

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?

  • Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site.

  • Ruining Your Reputation by 'Getting Real' on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Recently, I've been reading about how companies need to sound more authentic on their social media networks. But sharing too many emotions on those networks can cause some serious reputation management problems.

  • How Mobile Readers Interact With Marketing Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile devices are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor.

  • Four Email Marketing Tips to Help You Get the Most Out of Gmail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for a minute, we'd see a host of hidden opportunities.

  • Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why.

  • How to Win Back Inactive Email Subscribers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by Return Path.