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  • The State of 'Revenge Quitting' in 2025

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Management

    More than a quarter of full-time employees expect there will be "revenge-quitting"—resignations because of workplace frustrations—at their companies this year, according to recent research.

  • The Hidden Cost of Internal Competition: How Collaborative Culture Drives Growth

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Internal competition can often hinder business growth. Learn how fostering a collaborative culture improves efficiency, innovation, and team alignment. Read more.

  • 3 SEO Insights and Tips for 2025

    Webinar

    CONTENT TYPE: Webinar | TOPIC: SEO

    Discover how search is evolving in 2025 and what it means for SEO. Register now to join SEO expert Janet Driscoll Miller in a free MarketingProfs webinar to uncover 3 key SEO insights and actionable tips to inform your 2025 marketing strategy.

  • Which Content Tactics Make People Unsubscribe From Brands?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    People say the top content type that makes them more likely to unsubscribe from brand marketing is repeated promotions for the same product.

  • The Social Media Funnel Explained [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Why does mapping your social media strategy to the funnel matter? And how can you adapt your tactics to each stage of the funnel?

  • How Marketers Can Use AI Responsibly and Ethically

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    Explore experts' insights on ethical AI in marketing, from governance and compliance to AI leadership and digital twins. Read more.

  • The AI Teammate: How to Collaborate With Artificial Intelligence in Sales

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    AI is helping B2B sales teams work more efficiently by assisting with research, content, messaging, and meeting preparation. See how. Read more.

  • Think LinkedIn Is Dead on Weekends? Think Again! Why You Can't Afford to Go Silent

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Social Media Marketing

    Many B2B brands overlook LinkedIn weekend posting, missing valuable engagement opportunities. Learn how weekend posts can boost reach and interaction. Read more.

  • The Incredible Scale of AI Capital Investments by Big Tech [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Artificial Intelligence

    Five tech companies are projected to make a whopping $234 billion in AI capital investments this year alone, according to a recent analysis.

  • Building SMEs Into Thought Leaders

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Stand out in your market with influential thought leaders—and become your audience's go-to brand! Ashley Faus reveals the differences between subject matter experts and thought leaders—and the practical steps to turn those SMEs into names that define the conversation. Grow your market penetration through personal branding, publishing, and more.

  • AI in Marketing: Three Strategic Steps CMOs Should Take Now

    Article

    CONTENT TYPE: Article | TOPIC: Artificial Intelligence

    CMOs are exploring AI's potential with both excitement and uncertainty; they need clear steps to move forward strategically. These three initial key steps will help integrate AI into marketing. Read more.

  • Can AI-Written Blog Posts Rank Well on Google Search?

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    Do AI-generated blog posts perform similarly to human-written blog posts on Google Search? To find out, researchers analyzed the search performance of 20,000 URLs.

  • Beyond Email: Tips to Get the Most Out of Marketing Automation

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Communications

    Marketing automation has more to offer than simple email flows. In this free webinar, discover how automation can increase efficiencies across all channels and all stages of the buying cycle to save you time, increase customer satisfaction, and raise revenue. Sponsored by Ortto.

  • How Do Marketers Learn About New Marketing Agencies?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Word-of-mouth is the top way that marketers hear about new marketing agencies, according to recent research.

  • Are Google's AI Overviews Good or Bad for Brands? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    Are Google's AI Overviews—the automatically generated answers that now appear for many search results—good or bad for brands? Both, according to a recent deep dive into the feature conducted by Semrush.

  • Content and Messaging Strategies for Long-Lifespan Products

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    For brands that sell products with lifespans that stretch into multiple years, devising a digital marketing content strategy can be difficult. Consider a mix of content from these nine topic areas. Read more.

  • AI Friday Forum

    Friday Forum

    CONTENT TYPE: Friday Forum | TOPIC: Artificial Intelligence

    New AI tools promise to boost your B2B marketing efficiency. But what tools are worth your time—and what's the best way to use them? Join us at this AI Friday Forum, where two AI marketing experts reveal tactics to quickly improve your B2B marketing results in 2025.

  • What's the Difference Between PR and Publicity? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Public Relations

    Public relations and publicity differ significantly in terms of tactics, timelines, and underlying characteristics, according to this recent infographic.

  • What 600 Marketing Ops Pros Say About the State of Their Profession

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Management

    Marketing Operations is evolving into a key strategic function, driving data-driven decisions and career growth. Learn about its impact. Read more.

  • The Content Creation Process: How to Develop High-Performing B2B Content

    PRO Webinar

    CONTENT TYPE: PRO Webinar | TOPIC: Marketing Content

    Get Andy Crestodina and team's best practices for high-performing content! From your first a-ha moment of a new content idea to reviewing your post-publish reports, Andy's comprehensive process sheds new light on how to wring the most potential out of your content. Andy's SEO tips are always ahead of the game. And with Andy's insights, you will be too.