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  • Writing and Readability Scores: It Matters

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    The key to authoring good written content is to use language that doesn't detract from your message. That's where readability scores can help.

  • #SocialSkim: Social Media This Week: Facebook Pages, Snapchat Hacking, Instagram Highlights

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's a new year, filled with promise (and some fresh digital elbow-rubbing)! Learn about Facebook's tentative plans for building Pages via mobile, check whether your Snapchat got hacked... and find out how to share your Instagram 2013 highlights with the world. It's all a skim away.

  • User Age Profiles of the Top Social Networks

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    The social platform with the youngest global user base is Tumblr, followed by Instagram and Pinterest, according to a recent report by GlobalWebIndex.

  • Three Reasons to Ditch the Elevator Pitch

    Article

    CONTENT TYPE: Article | TOPIC: None

    Avoid the one-minute pitch. Focus instead on leaving your potential clients with a "memory dart," a single phrase with a vivid image that stays with them.

  • Eight Steps to Setting Up a Successful Email Marketing Welcome Series

    Article

    CONTENT TYPE: Article | TOPIC: None

    Remarketing emails aren't a new thing, and marketers have been doing it for years. But many companies still don't have a proper welcome series set up to welcome new subscribers and turn them into new customers.

  • From Marketer to Dragon Slayer: Slay Work Chaos in Four Simple Steps

    Article

    CONTENT TYPE: Article | TOPIC: None

    Dealing with simultaneous projects is simply the nature of the marketing beast. As the pressure builds, projects end up over budget and behind schedule, which leads to higher overall costs, lower ROI, and missed opportunities. There has to be a better way.

  • SMBs' 2014 Marketing Priorities

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than a quarter (28%) of small and medium-sized businesses say increasing their online presence (further developing websites/online stores) is their top marketing priority for 2014, according to a recent report by J2 Global.

  • The Best of 2013: Blog Posts That Made Us Laugh, Think, and Market Better

    Article

    CONTENT TYPE: Article | TOPIC: None

    We've put together a quick list of the 10 most popular blog posts of 2013 to inspire your marketing in 2014.

  • Twitter vs. Facebook Ad Showdown: Which Offers the Best Social Media Ad Platform?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    In social advertising, where is your money better spent—on Twitter, or on Facebook? Here are the key findings of a study across four measurement categories.

  • How Google's Ad Rank Changes Have Affected Ad Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search ads with "extensions" have generally benefited from Google's recent Ad Rank update, though overall paid search ad performance has declined, according to a recent analysis by The Search Agency.

  • Marketing Trends, Stats, and Events That Made the News in 2013 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: None

    Let's look back at the significant marketing trends and events in 2013 that may shape our marketing in 2014.

  • How to Add Social Selling to Your Marketing Mix

    Article

    CONTENT TYPE: Article | TOPIC: None

    With the right strategy and a smart approach, companies of any size can harness the power of social selling to boost sales results, without adding to their already long To Do list, and without adding staff.

  • #SocialSkim: Social Media This Week: Best-of, Beyoncé, Viral, Content Marketing, More

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    It's list-making time, but there's more in this issue than best-of and prediction lists. Also see how Beyoncé broke the social 'Net, why one family's holiday video went viral, what's next for content marketing, and what gifts you get when Bill Gates is your Secret Santa. Skim your merry way to 2014!

  • How Consumers Use Online Shopping Carts

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Most online shoppers (59%) put an item in their online shopping cart only when they are planning to purchase it, according to a recent report by Sociomantic.

  • Three Reasons (and Tips) for Reaching Out to the Hispanic Community

    Article

    CONTENT TYPE: Article | TOPIC: None

    In the business world, companies aren’t just content reaching a percentage of consumers; companies want to catch them all. But there’s one consumer subset that seems tricky to capture The Latino community in the United States, comprised of over 52 million individuals, is a venerable melting pot of sub-cultures and as a result, the “one size

  • Customer Retention Is King: Four Steps to Secure the Throne

    Article

    CONTENT TYPE: Article | TOPIC: None

    You may be doing a stellar job of bringing in new customers, but if you're not doing enough to keep those customers, you're just wasting resources. The good news: retention is easier and less costly than you think.

  • A Five-Item To-Do List to Get Started on Your Google Plus Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Google is integrating Google+ directly into its ecosystem, which means marketers are eventually going to have to pay attention to it. But how do you get started on this extensive social network that has so many features?

  • Mobile Commerce Trends by Country in 2013

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Worldwide, most mobile media users (65%) used their devices to purchase goods or services in 2013, according to a recent report by MEF.

  • Five Digital Marketing Predictions for 2014

    Article

    CONTENT TYPE: Article | TOPIC: None

    What will 2014 bring for digital marketers? Here are my predictions.

  • Marketing Career Advice (And How Great CMOs Are Destined to Be the Next CEOs)

    Article

    CONTENT TYPE: Article | TOPIC: Career Development

    What makes CMOs great at their job would make them really good CEOs, too. Follow the marketing career advice outlined here, and who knows how far up the ladder you might climb...