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  • How People Use LinkedIn [Infographic]

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most active LinkedIn users spend at least three hours per week on the platform, they have free accounts, and they allow their connections to see the rest of their network, according to a recent report from Wayne Breitbarth/Power Formula.

  • Why Marketing Should Contribute to Sales Execution

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing teams need to create and serve up the most relevant and buyer-aligned information, so Sales can present greater value and differentiate solutions. Here's why.

  • Four Ways CMOs (and All Marketers) Can Get Closer to the Customer Voice

    Article

    CONTENT TYPE: Article | TOPIC: None

    Asking for customer input isn't enough to ensure candid feedback in the post-Snowden era. So how can you make your customers comfortable enough to be honest with you?

  • What Buyers Look for in Sales Software

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Some 67% of buyers interested in sales force automation software are evaluating solutions for the first time, according to a recent report from Software Advice.

  • What to Consider Before You Use Mobile Marketing in Emerging Markets

    Article

    CONTENT TYPE: Article | TOPIC: None

    Developing nations are embracing mobile technology at unprecedented rates. But before you jump into the race to reach those global customers, take time to consider these critical factors.

  • How You Can Generate More Qualified Leads With Google AdWords and Call Tracking

    Article

    CONTENT TYPE: Article | TOPIC: None

    Google AdWords is undoubtedly a viable medium for attracting qualified leads. But to fully take advantage of the opportunity, you need to track and monitor for both online and offline conversions.

  • How Pairing Search and Social Boosts Campaign Performance

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Search campaigns perform significantly better when they are managed alongside social campaigns, according to recent research from Marin Software.

  • Want Big Data to Work for Your Marketing? Team Up With IT

    Article

    CONTENT TYPE: Article | TOPIC: None

    Big Data can lead marketers to see their customers as data points or overthink incongruous reports extracted from siloed databases. To truly make Big Data work for them, marketers need to work together with IT.

  • Eight Ways to Capture Your Readers' Attention (and Keep Them Coming Back!)

    Article

    CONTENT TYPE: Article | TOPIC: None

    Businesses should create content for what really matters—the person who could convert and pay for a product or service offered by the content creator. These tips will help you create a solid content marketing strategy.

  • #SocialSkim: Salesforce vs. HootSuite, Twitter E-Commerce, Facebook Video Metrics, More!

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    This week gave us a deluge of actionable tips for improving social strategy. See how Salesforce.com is taking on HootSuite, learn what Facebook has in mind for videos, get a breakdown of 10 effective types of social media posts, and take a look at Twitter's latest effort to facilitate e-commerce in fewer than 140 characters. Skim to free your muse!

  • What Do Moms Want for Mother's Day?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Moms want quality family time more than anything else on Mother's Day, according to a recent survey conducted by PriceGrabber.

  • What Marketing Is Now Really All About

    Article

    CONTENT TYPE: Article | TOPIC: None

    I've been hearing a lot about how the old way of doing marketing—talking "at" customers—doesn't work anymore. But is that really the case? And if so, what does work nowadays?

  • Bricks and Mortar and Mobile: How to Take Advantage of an Unrealized Opportunity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Most customers enter your store with a secret weapon in their pocket—a smartphone—and plenty of them use that smartphone while shopping. How can you capitalize on consumers' in-store mobile use?

  • The Favorite Mobile Brands of Consumers in Emerging Markets

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Consumers in emerging markets prefer mobile devices made by Apple and Samsung, according to the results of a recent survey conducted by Upstream and Ovum.

  • A Quick (but Thorough) Guide to YouTube Optimization

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to drive more traffic to your YouTube videos? Here are seven steps for getting your videos seen on the third most-visited website in the world.

  • Battling Mediocrity in Content: Ann Handley Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Writing

    MarketingProfs Chief Content Officer Ann Handley discusses her evolution from journalist to content marketer, and shares tips for becoming a better writer.

  • Have a Complex Product to Pitch? Focus on a Customer Story

    Article

    CONTENT TYPE: Article | TOPIC: None

    If you want customers to understand your complex product but can't simplify your presentation, you need a way to bypass the conscious mind's limited ability to absorb new material.

  • Which Companies Have the Best Reputations?

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Among all companies, Amazon.com has the best reputation with US consumers, according to a recent report by Nielsen and The Harris Poll.

  • 10 Effective Social Media Posts in 10 Minutes or Less

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Some workdays, you have so much to juggle that you just need a quick, easy way to post to your social networks. These 10 ideas can keep your social channels full of relevant, timely, and useful content—fast!

  • Your Content Marketing Vehicle Is Missing a Wheel

    Article

    CONTENT TYPE: Article | TOPIC: None

    As a content marketer, you've always relied on authoring, distribution, and measurement to get you where you wanted. Now, however, you need a four-wheeler to cover more distances in the digital landscape.