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  • Eye-Tracking Study: How Recruiters View Resumes

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Job recruiters spend only six seconds on average reviewing an individual candidate's resume to determine whether the person is a potential fit for an open position, according to a recent study by TheLadders.

  • Requiem for a Lead: How to Focus on the Most Important KPI

    Article

    CONTENT TYPE: Article | TOPIC: None

    As marketers have been under more pressure to prove ROI on their efforts, leads have been an easy KPI to measure. Unfortunately, leads don't always lead to revenue, which is of course the most important KPI for any business.

  • Your Brand, The Next Media Company: Michael Brito Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Michael Brito discusses why companies need to become publishers, and how they can transform their organizations to embrace this change.

  • Best-Practices for Selecting Content Marketing Software

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Considering the plethora of content marketing software choices, how can marketers find the right tools that fulfill their needs and also meet enterprise, process, and platform requirements?

  • Is Your Website Dead or Just Sleeping? A Vital Six-Point Checklist for Your Site

    Article

    CONTENT TYPE: Article | TOPIC: None

    You've asked for a yearend report on your website, and you don't like what you see. Turn things around by giving your creative and digital teams productive goals. Here are six simple fixes to wake up your site.

  • Ruining Your Reputation by 'Getting Real' on Social Media

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Recently, I've been reading about how companies need to sound more authentic on their social media networks. But sharing too many emotions on those networks can cause some serious reputation management problems.

  • How Mobile Readers Interact With Marketing Emails

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Mobile devices are now the most popular platform for interacting with marketing emails, but it's becoming increasingly difficult to turn those opens into clicks, according to a recent report from Campaign Monitor.

  • Four Email Marketing Tips to Help You Get the Most Out of Gmail

    Article

    CONTENT TYPE: Article | TOPIC: None

    Gmail has been making lots of waves lately: priority inboxes, promotions tabs... Every new release seems intended to make life harder for email marketers. But if we'd stop complaining for a minute, we'd see a host of hidden opportunities.

  • Three Reasons Marketers Should Invest Time in a Teleprospecting Pilot Program

    Article

    CONTENT TYPE: Article | TOPIC: None

    Whether teleprospecting is a new endeavor or you're looking to replace or augment an existing vendor, embarking on a pilot program is usually a smart first step. Here's why.

  • How to Win Back Inactive Email Subscribers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    The best ways to re-engage inactive email subscribers are to take the time to show them you care or offer them a fixed discount, according to a recent analysis by Return Path.

  • The Real Reason Public Relations Is Getting Killed

    Article

    CONTENT TYPE: Article | TOPIC: None

    Recently, a MarketingProfs article claimed the information age killed public relations. Sure, PR is at an all-time low, but instead of blaming something for the demise of PR, we should be looking in the mirror.

  • #SocialSkim: Most Engaging Topics on Twitter and Facebook, Platform Updates, Scaling Content...

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    Learn what branded vids won mothers' hearts, which topics engage most on Twitter and Facebook (and how to take advantage of them), what's new with social platforms, and how one brand used a compulsive (and sometimes annoying) Instagram trend to boost its own renown.

  • LeBron James's Five Keys to Marketing Success

    Article

    CONTENT TYPE: Article | TOPIC: None

    LeBron James is one of the greatest basketball players ever. Even when his natural ability reaches its limit, he continues to improve by using simple principles that can be directly applied to your marketing efforts.

  • Counteroffers by Employers Are Becoming More Common

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    One in five marketing and ad executives say it has become more common for their company to issue counteroffers to employees who have received outside job offers, according to a recent report from The Creative Group.

  • Three Questions Every Brand's Story Must Answer

    Article

    CONTENT TYPE: Article | TOPIC: None

    What does your brand's story tell your customers? The following three questions can help you create content that demonstrates who you are, where you're taking customers, and why you matter.

  • Four Ways to Make Sure Structure Unleashes Your Creativity

    Article

    CONTENT TYPE: Article | TOPIC: None

    Creative marketers worry that organization, structure, and process take away from time that could be spent creating. But without structure and processes in place, you lose more time than you gain.

  • Online Video Trends: Devices, Demographics, Audience Size

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    American adults prefer original digital video content to news, sports and daytime programming on television, and they like it almost as much as they do primetime TV, according to a recent report from the Interactive Advertising Bureau and GfK.

  • Six Types of Humor to Lighten Up Your Marketing and Start Conversations

    Article

    CONTENT TYPE: Article | TOPIC: None

    Want to lower your customers' guard and reach them with content that resonates? Consider using humor in your marketing. Here are six types that generate conversation.

  • How All the Cool Kids Are Using Social Media to Achieve Business Goals

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Remember the cool kids in school who stayed ahead of trends? Back then, catching up seemed impossible. Today, your cool peers are using social media in cool ways, but the good news is that you can, too!

  • Simplicity, Purpose & Innovation: CMO Margaret Molloy Talks to Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: None

    Siegel+Gale CMO Margaret Molloy shares tips for creating a culture of innovation, creating effective B2B content marketing, measuring impact, and hiring the best marketers for your team.