FILTERS

clear all

Content Type

Events

Topics

Recency

Time to Complete

Subject Matter Expert

RESULTS

Refine Search
Sort by:

  • New Breed of Mobile-Media Consumers Emerging

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Avid users of mobile video constitute a unique audience that may not be reachable via other digital media, according to a study of mobile-phone users that measures consumers' reactions and feedback to mobile video advertising and their reliance on mobile for information.

  • Developing an RFP? Seven Tips for Getting the Responses You Want

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    You just sent out a request for proposal (RFP). Will it give you the responses you want? Will it set the stage for a great long-term relationship? An RFP is a key step in engaging an outside marketing partner. Don't underestimate its importance. It's not simply a straightforward business communication; it's a brand opportunity. If you're seeking a smart, strategic partner, your RFP should reflect that. Here are seven guidelines to help you create a great RFP—or what I like to call a "really fine publication."

  • Eight Tips for Hunting for Revenue Where No Budget Exists—Get to Executives

    Article

    CONTENT TYPE: Article | TOPIC: None

    It's tough out there. Budgets are being cut. Markets are shrinking. Prospects aren't buying the way they used to. But you can still sell effectively. You just have to think differently. The message is important, but it's effective only if the right people read it. The process that you use to present your message is what makes the difference. Here are eight tips for securing meetings with the right executives.

  • Eliminate Fear: Use Your Click-Through Data!

    Article

    CONTENT TYPE: Article | TOPIC: None

    In every email campaign, you should have direct links to specific pages on your website, helping you gauge and track what's moving the meter in your emails. If you're using a proper email service provider (ESP), you should be able to easily see in real time who clicked on those links at what time and on what day.

  • How to Develop a Successful Facebook Page

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Facebook Pages are good for building your brand and creating conversations, allowing users to get more deeply connected with your business. Recent changes have improved their functionality. Check out the following strategies for leveraging some of the key features.

  • US Wireless-Internet Use Soars

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    More than half of Americans—56%—report having used wireless means to gain online access, according to a Pew Research report that examines how Americans are accessing the Internet by wireless means using a range of devices.

  • $55B in Interactive Marketing Spend in 2014

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Interactive marketing spend is expected to reach nearly $25.6 billion in 2009—and nearly $55.0 billion in 2014, when it will account for 21% of all marketing spend, up from 12% in 2009—according to Forrester.

  • Top Brands Engaged Online via Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Among the world's most valuable brands, Starbucks, Dell, eBay, Google, and Microsoft best leverage social media to interact with customers online, according to a study by Altimeter Group and Wetpaint.

  • B2B Marketers Latching Onto Social Media

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Most B2B marketers have begun using social media and more of them are planning to use "newer media" than ever before, according a new study by BtoB magazine and the Association of National Advertisers.

  • Real Marketing Analytics for B2B Lead Generation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketing analytics used to simply be about measuring the hits on your website and the number of opens and clicks on emails. But as marketers we know that the times are changing. Today, marketers must find a way to manage leads through the lead life cycle, which requires visibility into how you drive, track, and evaluate leads, and it requires the ability to determine when leads are "sales-ready" and when they are not.

  • What Banner Ads Can Learn From Billboards

    Article

    CONTENT TYPE: Article | TOPIC: None

    Banner ads are tried-and-true forms of advertising that can deliver great results while driving a return on investment. So why are advertisers so hesitant to use them? Maybe it's because they have been overrun with cheesy, annoying, misleading, and downright dumb content, creating an aversion to this otherwise effective form of advertising. In their design and potential effectiveness, banner ads are very similar to outdoor billboard advertisements. They have to be quick, catchy, and well planned out to be effective.

  • Does Your Email Need a Frequency Adjustment? Ways to Tune the Dials

    Article

    CONTENT TYPE: Article | TOPIC: None

    What to send, and how often, are the top questions facing any email-marketing-program manager today. Yet, all too often, frequency for the sake of frequency trumps relevancy in this channel. It's a classic catch-22: Email works so well that it runs the risk of undermining its own potential.

  • Put Your Site Search to Work, Part 2: Add Rich Content to the Search Experience

    Article

    CONTENT TYPE: Article | TOPIC: None

    In Part 1 of this series, we discussed leveraging site-search data about the terms your customers use on your site and the items they click on most in your search engine optimization and paid-search efforts, email marketing, and other promotional campaigns. Here, in Part 2, we'll talk about how to put your site search to work in even more ways to improve the return on your site-search investment and create a richer search experience for your customers. Thanks to Web 2.0 technologies and social media, it's easy to add content that showcases your products and helps build your brand.

  • Twitter Lessons from the Lunch Cart

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Social Media Marketing

    "Twitter is still a scary, untamed frontier for many businesses," Fortune wrote recently. We hear a similar refrain from the marketers who are part of the MarketingProfs community: They know that they should be engaging online, but they don't have the foggiest notion of how to do it.

  • Marketing Budgets Safe for Rest of 2009

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Marketers are optimistic about the economy for the second half of the year. Even in the midst of a recession, 42% of nearly 1,000 global business leaders polled say they plan to increase marketing budgets in 2009, and 43% say they plan to maintain current levels.

  • Pew Report: Internet Use in the Recession

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Nearly 7 in 10 Americans (69%), or 88% of US Internet users, have used the Internet to cope with the recession, according to a new report from the Pew Internet & American Life Project.

  • Four in Ten Email Marketers Don't Test

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite the importance of testing in making decisions and proving campaign ROI, more than one-third of email marketers (37%) aren't testing at all, according to an eROI study.

  • Ads Interesting, Not Influential; TV Ads Most Helpful

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Despite being daily exposed to dozens of ads—including on television, in print, and on the Web—most Americans (55%) say they find advertising to be interesting ("very" or "somewhat"), though fully 41% say it is not interesting, a recent poll found.

  • The New Direct Mail: Five Tips to Turn Print Campaigns Into Gold

    Article

    CONTENT TYPE: Article | TOPIC: None

    Twitter and Facebook might make for captivating marketing headlines, but the same savvy Chief Marketing Officers who are embracing social media are also quietly reinventing a less-buzzy marketing technique: direct mail.

  • Creating Compelling Value Propositions Can Be Fun

    Article

    CONTENT TYPE: Article | TOPIC: None

    It can be hard for companies—especially those that have a steady stream of paying customers—to exert the discipline to explore new markets that may be more profitable. But companies that do invest the effort to hone and validate their value propositions always get a huge return on their investment.