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  • How to Use the Awareness Stages to Nurture Leads From MQL to SQL

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This article explores how to nurture potential B2B clients through the awareness journey, from Marketing-qualified lead to Sales-qualified lead, using the Awareness Cascade.

  • How to Build Marketing Automation Campaigns That Prompt Desired Behaviors From Your Leads

    Article

    CONTENT TYPE: Article | TOPIC: Demand Generation

    This article explores why it's important to build campaigns that elicit the behaviors you wish to see your leads displaying, and how to do that effectively—through marketing automation.

  • Three Ways to Unclog Your Sales and Marketing Funnel

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Demand Generation

    Are your buyers getting stuck in the middle of your sales funnel? It's time to take a plunger to your process to unclog your conversion strategy. Join us to learn how to find the source of the problem, unclog it, and boost conversions. Sponsored by Act-On.

  • What Makes a Client Toxic? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic looks at the most common signs of a toxic client and breaks down which signs are seen most often by employees, managers, and business leaders.

  • Using Video Testimonials as a Tool for B2B Growth: Alexander Ferguson on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    There's no question that video is a valuable component in your content marketing efforts. In this episode, Alexander Ferguson argues that testimonials, or customer stories, can be the most valuable videos of them all.

  • Hard Truths About B2B Personalization, Its Effectiveness, and Its Future

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Personalization is such a sacred word in marketing. Who would question its effectiveness? This article examines a piece by two writers who did just that, and highlights points that are worth considering in the context of B2B.

  • Master Your Demand Generation Nurture

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Demand Generation

    Are you giving good nurture? Most companies aren't. And it could be the key you're looking for to unlock demand gen success. Join demand gen expert and bestselling author Kenda Macdonald for this actionable webinar to learn how to create nurture that works for you, your Sales team, AND your leads.

  • Do People Trust Brands to Protect Their Personal Data?

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    Most people say they worry that brands are collecting data without their permission and they do not trust brands to protect their personal data, according to recent research from Twilio Segment.

  • How to Humanize Your B2B Strategy in Five Steps

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    B2B buyers want you to treat them as humans, not algorithms. To connect with your customers successfully—on a human level—follow these five steps.

  • Creating Deal-Closing Content: The Pivotal Role of Conversation Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Content

    As a content marketer, do you ever wish you could eavesdrop on sales calls to figure out what content items your sales team is actually using? Good news: AI can do that so you feel less creepy.

  • The Everybody Writes 2 Book Launch Bash!

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Branding

    Your words, voice, and content matter in B2B marketing. And Ann Handley, CCO at MarketingProfs, knows this as well as anyone. So Ann revised her best-selling book from the ground up! Get Ann's inside scoop on "Everybody Writes 2: Your New and Improved Go-To Guide to Creating Ridiculously Good Content."

  • How AI-Powered Marketing Tools Will Help SMBs

    Chart

    CONTENT TYPE: Chart | TOPIC: Martech

    Most marketers at small and midsize businesses say they believe that marketing tools powered by artificial intelligence will help them save time, keep headcount in check, and limit costs, according to recent research from Unbounce.

  • Do You Really Need to Hold That Meeting? [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Management

    This infographic provides a flowchart showing when group meetings should be held and when you'd be better served taking a different approach, such as using a project management tool or sending an email.

  • The Writing GPS: A Writing Framework That Makes Your Writing Ridiculously Good

    Article

    CONTENT TYPE: Article | TOPIC: Writing

    Writing can feel like inching your way along a pitch-black tunnel. You can make out only the next few feet in front of you. It's scary. But The Writing GPS is here to help.

  • How to Land Your Holiday Emails in the Inbox

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Email Marketing

    Want to meet or beat your 2022 holiday email marketing goals? Join this webinar to learn three simple things you can do right now to help your fourth quarter emails perform... before the holiday rush. You'll also learn which pitfalls to avoid and how to stay out of the spam folder. Sponsored by ZeroBounce.

  • The Essential Social Media KPIs: What to Track on 7 Platforms [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Measurement & Analytics

    Which metrics should be you paying attention to? This infographic looks at at the essential KPIs to track on seven major platforms: Facebook, YouTube, Instagram, LinkedIn, Pinterest, TikTok, and Twitter.

  • Empowering B2B Marketing Teams With an AI Content Process: May Habib on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Artificial Intelligence

    A kind of fear surrounds AI content writing—mostly about it replacing human writers. Never fear: May Habib is here to assuage that fear by discussing the practical employment of AI writing, including successes, hurdles, and how to begin.

  • To Close More Deals, Use Memorable Messaging to Control Your Buyer's Attention

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Right now your prospects might be on board with your solution. Three months from now, they might have forgotten you entirely. Learn how to keep that from happening.

  • Nine Highly Effective Ways to Get Client Referrals

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    Organic referrals are as good as free advertising, but they don't always happen. More often, customers have to be prompted to refer people to your business. Here are nine ways to ensure you get referrals consistently.

  • The Drivers of the Current Digital Advertising Boom

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    Digital advertising is booming, but it's best not to invest in every single channel at once. An ad tech expert shares some wisdom.