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The unique use of color can always attract attention - if you know how color affects people's emotions and moods. But how does color affect the mood of customers?

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Unlike parents, who know this instinctively, businesses often end up giving the same name to multiple (and widely differing) products without realizing the negative impact on the brand.

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When you were in college, did you prefer essays or multiple choice exams? One is easier than the other, and this has implications for marketing.

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Whatever you think about our need for instant gratification, if you want your online business to succeed, you've got to play by the rules your customers set up.

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Many of today's trend reports sound like a bunch of research analysts backpedalling as fast as they can. Remember it wasn't too long ago when they were predicting that just about everyone would be buying just about everything on the Internet by 2005.

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I like Michael Jordan. He likes Nike shoes. I guess I should like Nike Shoes. That's the basis of testimonials.

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Still out of cash..use your creativity! Here are some ideas to get you going.

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"When I opened the shipping box I found a piece of peppermint hard candy. Wow, did that change my mind." See what you can do to enhance your customer's experience.

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Just what has waiting tables got to do with good marketing? Here's what good waiters know, and marketers could do well to focus on.

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I wasn't even spelling "cool" right when I began to understand e-marketing to teens. Here's what you can learn too.

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You're smart, tenacious and exceedingly good at what you do. But with little cash, here's how you can begin to make a big splash, attract clients and increase product/service visibility.

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Women buy 80% of today's consumer goods. So, how do you target this feminine segment of the buying population? Think soft. Think informative. Think gossip. But what else?

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Color doesn’t simply look nice (or not). It speaks to the subconscious! Learn how to use color to increase your sales.

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Even with the internet, you still need them. So, here are more tips than you can imagine on designing great marketing brochures.

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Taking a cue from the porn industry, X10.com is using a campaign to skyrocket traffic ratings. But can blanketing the web be too much?

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When was the last time a passive pitch got your juices flowing? Can't think of one? Me neither! So purge the passive. Keep your customer center-stage. Think ACTIVE!

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Permission Marketing is the current jargon for the politically correct way to manage your customer relationships. Here's how to do your Permission Marketing with sensitivity, sense and style.

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Everyone says go global. But is what is global marketing anyway? And what do you really need to know in order to survive globally?

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It’s all about designing your site around the searching patterns and psychology of your visitors, not coming up with something that looks cool but sends your visitors clicking for the hills.

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Ever bought something on impulse? Well, it will take a lot of things to make true impulse buying happen on the web. What, you might ask? Read on.