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Is your sales staff making sales? Or is it offering free consulting? Here's how to avoid the latter.

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The essence of a Web site is self-service. There are three core things that self-service needs to get right.

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If you don't have an intimate knowledge of the financial performance of your products, how is it possible to figure out whether your product is successful?

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While certainly capable of delivering on this promise, integrated marketing is not without its inherent vulnerabilities.

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s it possible to infringe a trademark when you never display it to the public but use it only as a hidden trigger for pop-up ads?

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This issue’s dilemma asks: Are academic credentials still vital to success? Also, read your answers to: "When we’re paying per click, how can we convert more of our site visitors into customers?"

CONTENT TYPE: Article | TOPIC: Writing

ake a minute to review these 10 fundamentals of great copy. How does your Web writing stack up?

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n the rush to jumpstart revenues and execute on the marketing plan, too many marketers are losing touch with their marketing strategy.

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"Serve First, Sell Second" and "Seek Out Customer Complaints" are two of the 12 irrefutable laws of customer loyalty. Think you know the other 10?

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When we build new Web sites, brochures and logos for our organizations, we scrutinize them with fanatical zeal. The problem comes when we get overly caught up in the graphic design process.

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mall companies can, and often do, dominate their behemoth competitors in the search world, for a variety of reasons.

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his issue’s dilemma asks: How important is it to tailor your marketing approach to women in business? Also this week: How can we develop successful webinars that generate high-quality leads?

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Like the parents of Lake Wobegon, a lot of marketing managers seem to live in a place that’s a little disconnected from reality. In that place, for example, every customer is profitable.

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If you want to see one of the best examples of a great use of marketing theory, watch the TV show "American Idol."

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How can we increase our conversion rates on a pay-per-click search deal? Also this week: Should we continue renting from third-party list brokers?

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Being Googled reveals how visible you are on the Web, and visibility (at least among your target audience) is critical to successful personal branding.

CONTENT TYPE: Article | TOPIC: Writing

Denning describes how storytelling can serve as a powerful tool for organizational change and knowledge management.

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tock market analysts say that a company’s past performance is no indication of their future returns. Well, it’s the same story in strategy and marketing.

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The Web is about self-service. To succeed in self-service, you need to really understand how your visitors think and behave, which requires getting to know their needs in a comprehensive manner.

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Unfortunately for us marketers, the public is inundated, deluged and bombarded, every day, with hundreds of ads, commercials, emails and direct-mail offers inviting them to buy, try, upgrade, sign on, act now and order before midnight.