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  • Is Social Media a Waste of Time and Money for B2B?

    Article

    CONTENT TYPE: Article | TOPIC: Social Media Marketing

    Though no one can deny the explosive popularity of social media, some hard-core justifications for its B2B use have yet to be laid out. Consider these four points before leaving social media out of your B2B marketing strategy.

  • Small Business Marketing: Social Surging, Email Still Most Effective

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Though the use of social media among the nation's smallest businesses surged in 2010—a trend likely to continue in 2011—email and brand websites are still the two most effective marketing tools for small businesses, according to a survey from Constant Contact.

  • Shame on you, Burson-Marsteller!

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger David Reich discusses the scandal of allegations regarding PR giant Burson-Marsteller in waging a smear campaign against Google.

  • Do You Really Know Your Customers? Marketing to a Rapidly Diversifying Population

    Article

    CONTENT TYPE: Article | TOPIC: None

    The 2010 census results will be released this summer, and marketers should expect major demographic shifts. To cope with these changes, I recommend adopting three approaches for your email, mobile, and social marketing.

  • Marketers to Boost Spending on Virtual Events

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Fully six in ten marketers (60%) say they plan to increase spending on virtual events and environments in 2011, while 42% plan to decrease spending on physical conferences and tradeshows during the year, according to a survey from Unisfair.

  • 7 Reasons Your Blog Sucks (and What to Do About It)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Mark Ivey gives you the 7 main reasons why your blog sucks (it's the content) & offers ideas for making it an engaging, interesting read.

  • Four Facets of Strategic Storytelling

    Article

    CONTENT TYPE: Article | TOPIC: None

    The corporate community has recently recognized the potency of using storytelling strategically—to position brands, transform business, and engage and align employees. Here are four distinguishing facets of strategic storytelling that'll help you better understand what it is and how it works.

  • Email and Search Still Sway Most Online Buyers

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Email and search marketing still have the greatest influence on consumers' online buying behaviors, whereas social media, though it generates awareness, is rarely associated with direct revenue, according to a study by Forrester Research and GSI Commerce.

  • 5 Email Marketing Trends You Can't Ignore (& How to Take Advantage of Them)

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Veronica Maria Jarski recaps Loren McDonald's class at MarketingProfs University about the top 5 email marketing trends & what to do about them.

  • The Price of Chasing the Next Shiny Toy

    Article

    CONTENT TYPE: Article | TOPIC: None

    Marketers tend to race headlong, hell-bent after the next shiny toy. But at what price? I'd suggest at the price of our credibility. Here are five things to consider before racing to deploy the next new shiny toy.

  • Memorial Day Emails Drive Highest Holiday Transactions

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Emails campaigns sent on Memorial Day are more successful at engaging audiences, driving higher transaction rates than other holiday-related mailings, including those sent on Valentine's Day, Black Friday, and Cyber Monday, according to a study by Experian CheetahMail.

  • Hello, Glamour, Glitz, and Bling: Hello Kitty!

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs blogger Ted Mininni chats about the importance of brands to push into new categories of products in order to remain fresh, modern, and loved.

  • Data Doesn't Always Equal Intelligence

    Article

    CONTENT TYPE: Article | TOPIC: None

    New tools are popping up each day to help marketers collect an abundance of data, but that data doesn't always translate to insight, let alone intelligence. Learn how to make the most of your time—and your data.

  • Facebook Driving Traffic to News Websites

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Although Google is still the most important source of referred traffic to major news websites, Facebook is growing in importance, driving as much as 8% of total visits to some websites, according to a study by the Pew Research Center.

  • You Never Write, You Never Call: Some Advice from Mom to Johnson & Johnson

    Article

    CONTENT TYPE: Article | TOPIC: None

    MarketingProfs guest blogger Gregg Lipman discusses Johnson & Johnson's current image problems and mishandling of vital information regarding their brands.

  • Bridge the Website Analytics Gap With Dynamic Telephone Number Insertion

    Article

    CONTENT TYPE: Article | TOPIC: None

    With any lead-based online marketing campaign, it's important to track the sources of your leads. Learn how a new technology, Dynamic Telephone Number Insertion (DTNI), can track website leads based on incoming sales calls—and how it falls short.

  • Apple Tops Google as World's Most Valuable Brand

    Chart

    CONTENT TYPE: Chart | TOPIC: None

    Apple surpassed Google to become the world's most valuable brand in 2011, according to the BrandZ ranking of the 100 most valuable global brands from Millward Brown. Facebook joined the Top 100 for first time, at No. 35, surging 246% in brand value from the previous year.

  • Google Gets Emotional When Telling Stories ... And So Can You

    Article

    CONTENT TYPE: Article | TOPIC: None

    MrketingProfs blogger Gavin Heaton shares how storytelling matters to every business and uses Google's heart-tugging Dear Sophie video as an example.

  • Despicable Them: Rising Above a Rotten Reputation

    Article

    CONTENT TYPE: Article | TOPIC: None

    Guilty by association. That's a tough place to start when trying to launch a new brand. Learn how AIA, the nation's largest and oldest network of bail bond agents, rose above an undeserved reputation in no time.

  • Female Bloggers Eager for Brand Sponsorships

    Chart

    CONTENT TYPE: Chart | TOPIC: Social Media Marketing

    Fully nine in ten (90%) female bloggers say they are somewhat or very interested to partner with brands on campaigns, provided they are compensated, but 58% have never been approached by a brand or agency to do so, according to a new survey from BlogFrog and the Social Studies Group.