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  • Five Ways to Use Empathy for Better B2B Marketing

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    We usually associate customer empathy with B2C sales and impulse buys, but empathy marketing can be just as effective in B2B marketing. Here are five ways to use it.

  • The Most Important Search Ranking Factors According to SEO Experts

    Chart

    CONTENT TYPE: Chart | TOPIC: SEO

    SEO professionals say on-page elements had the biggest impact on search rankings over the past 12 months, according to recent research from Search Engine Journal.

  • Six Ways to Maintain Customer Trust [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Customer Experience

    How can you ensure that your brand isn't losing loyalty? This infographic from Chattermill covers six strategies for maintaining customer trust, including owning up to mistakes and overtly displaying your brand's core values.

  • Meltwater's Media Intelligence Platform Demo

    Sponsored Webinar

    CONTENT TYPE: Sponsored Webinar | TOPIC: Martech

    How are your media-monitoring efforts going? Is your team getting all the actionable insights it needs—or does it seem like you're falling behind and you're constantly frustrated with your current solution? If you're considering a refresh, this Meltwater demo offers an under-the-hood look at its monitoring platform. Sponsored by Meltwater.

  • The Impact of Digital Currencies on Future Marketing Efforts: Jeremiah Owyang on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Content

    Cryptocurrencies, creator coins, and NFTs are not merely a trend, argues Jeremiah Owyang. On our latest podcast, he offers insights into what they are and how they might change the future of marketing.

  • Five Tips for Creating a Successful B2B Marketing Campaign

    Article

    CONTENT TYPE: Article | TOPIC: Marketing Strategy

    One of the most critical aspects of any successful marketing campaign is knowing your audience. But it's what you do with that knowledge that determines campaign success. Here are five tips that can help.

  • A Snapshot of the Content Creator and Influencer Economy [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Content creators and influencers say their favorite social platforms are TikTok, Instagram, and YouTube, according to recent research from The Influencer Marketing Factory.

  • Five Reasons to Prioritize Spend on Website UX Design

    Article

    CONTENT TYPE: Article | TOPIC: Websites

    Great website UX doesn't mean your site merely looks nice; it means the site is designed to solve users' problems in the most straightforward way possible. Here are five reasons to budget for UX design.

  • Are You Making the Right B2B Martech Investments to Optimize for Agile Methods?

    Article

    CONTENT TYPE: Article | TOPIC: Martech

    Agile marketing is a good fit for the B2B business environment. So how you do optimize your martech stack for Agile methods? This article has some ideas.

  • Blogging Benchmarks: Word Count, Frequency, Production, and Traffic Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The average word count of blog posts has been steadily increasing over the past eight years and is now longer than ever, according to recent research from Orbit Media Studios.

  • Digital Analytics' Impact on Your Marketing and Business: What You Need to Know

    Webinar

    CONTENT TYPE: Webinar | TOPIC: Marketing Strategy

    Your company probably spends a great deal on digital marketing. But, despite all the data and analysis about your digital campaigns, do you know what's really working and what's not? Can you measure your digital marketing's impact? It's time to forge a path to ensure your company's digital maturity.

  • Building Better Customer Outcomes With a Customer Experience Quality Framework

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    CX is getting more important every year, but siloed data and lack of a holistic vision can make it a challenge for many companies. Here's why you need a framework for ensuring customer experience quality.

  • Optimizing Your Media Investment: The Ongoing Value of Mixed Media Modeling

    Sponsored Article

    CONTENT TYPE: Sponsored Article | TOPIC: Martech

    The current data ecosystem is complex. Brands know they have to be on top of it to scale, but they don't understand the landscape most of the time. Here's how media intelligence and mixed media modeling helps pull the curtain back.

  • 2022 B2B Content Marketing Report: Benchmarks, Budgets, and Trends

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Content

    The newly released 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing and are increasingly investing in the approach.

  • Eight Graphic Design Trends That Will Define 2022 [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: Marketing Content

    Graphic design will be more striking and more inclusive in 2022 according to Venngage, which recently published its predictions for the year ahead.

  • Creating a Better Audience Experience: Oli Gardner on Marketing Smarts [Podcast]

    Podcast

    CONTENT TYPE: Podcast | TOPIC: Marketing Strategy

    How do you go from marketing to creating a better audience experience? Oli Gardner shares his journey from frustration with bad marketing and ugly landing pages to full-time event speaking and thought leadership.

  • CTV Scale Is Here, So Where Are B2B Advertisers?

    Article

    CONTENT TYPE: Article | TOPIC: Advertising & Promotions

    CTV is one of the fastest-growing digital channels for advertisers and marketers, but B2B companies are still reluctant to embrace it. Here's why CTV can work for B2B.

  • Social Media vs. SEO: 9 Key Differences Between the Tactics [Infographic]

    Infographic

    CONTENT TYPE: Infographic | TOPIC: SEO

    This infographic looks at differences between social media and SEO in nine areas: topics, formats, audience targeting, conversion likelihood, speed, upper limits, effort and durability, measurement, and interdependence.

  • How Senior Marketers Set Their Budgets

    Chart

    CONTENT TYPE: Chart | TOPIC: Marketing Strategy

    The most common approach that senior marketers take for setting their marketing budget is to create a yearly budget based on the previous year's expenses, according to recent research from The CMO Survey.

  • You Don't Close a Deal, You Open a Relationship

    Article

    CONTENT TYPE: Article | TOPIC: Customer Experience

    Today's business is no longer about getting new logos and ringing the sales bell—it's about keeping the customers you have. This article explains why closing a deal is only the first step in connecting with customers.